Investigation on the Development Status and Consumption Demand of China's Bottled Water Market Based on the Consumption Market of Youth Groups in Anhui Province

With the development of economy and society and the improvement of people's living standards, people have higher and higher requirements for drinking water quality. Therefore, the bottled water market has great development space in the future, but it is also accompanied by many prominent problems such as many manufacturers and fierce competition. In order to understand the young people's cognition and purchase preference of bottled water in Anhui Province, the research group used online questionnaires, expert interviews, field research and other methods to explore the development status, consumption needs and main problems of the bottled water industry. Firstly, we conduct descriptive statistical analysis on the survey data to understand the distribution of samples, and use contingency analysis and decision tree analysis to analyze the purchase preference of youth bottled water in Anhui Province. Secondly, from the four aspects of price, advertising, publicity and sales, AHP is used to explore the influencing factors of young people's purchase of bottled water. Thirdly, the structural equation model is used to explore the transmission mechanism of each influencing factor of bottled water purchase. Finally, from the dimensions of purchase habits, purchase scenes and purchase needs, this paper uses cluster analysis to describe the purchase behavior of five types of youth in Anhui Province.

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysis of the questionnaire responses revealed three purchase preference factors, namely flavour, certification marks, and added features; four perceived value factors, namely functional, social, conditional, and emotional value; and four marketing mix factors, namely promotion, convenience, product, and price marketing. Functional value, purchase frequency, conditional value, and product marketing positively affected purchase intention. Promotional marketing, monthly disposable income, and social value were the main positive factors in increased willingness to pay. Consumers who were men, had a lower educational level, purchased large quantities of pork at one time, or frequently purchased pork exhibited higher purchase intention than did other consumers. Those who were men, had higher educational attainment, had a higher monthly disposable income, or held a management position were more willing to purchase pork at a premium price.

Consumer Purchase Preference for the Perception of Quality of Perishable Products in a Smart City

Freshness, flavor, presentation, and nutritional value of fruits and vegetables deteriorate as time passes. That is why the correct implementation of supply chains is a subject of great interest for companies dedicated to the rotation of food marketing. Consumers play a particularly important role: the interaction between the retailer and the consumer determines the waste of food along the supply chain. The consumer's choice behavior and the perception of what is acceptable (or not) affect the management of the offer in the different points of sale dedicated to this line of business, as well as the aesthetic standards to be applied when distributing the products. This chapter explores consumer purchase preference for the perception of perishable products in a smart city.

Consumer profile and purchase preference of GI Pharmacies in San Mateo Atenco, State of Mexico

The pharmaceutical industry is currently one of the most viable businesses nationally and internationally. There is a growth in investment for the creation and expansion of pharmacies, as well as in research and development of treatments; The expansion of large patent medicine pharmacies, similar pharmacies, and interchangeable generic pharmacies has led Mexico to occupy second place in Latin America in this sector. This research studies the business model of GI pharmacies, a growing concept, which has made it position itself in the market in any region of the country. The research is descriptive, and the objective is to know the profile of the consumer, which helps to understand the purchasing behavior, to increase the degree of satisfaction and thus achieve a better position in this widely competitive market. The variables considered for this study are: demographic, geographic, psychographic and behavioral. All of them make up the consumer profile, where a description of the selected client is established as an objective that will help us determine the purchase preference.

Raw Milk Purchase and Preference of Commercial Customers in Salem District

In India dairying is identified as a tool for social and financial development. The country’s milk deliver comes from millions of small manufacturers, dispersed during our rural areas. Dairy business to provide more number of employment and income generation in India and plays an important role in Indian economy. The dairy business has more number of employments, especially commercial aspects of business. Commercial customers play important role supplying milk and milk products to customers. This paper brings to purchase preference, satisfaction and expectation of commercial customers. 250 samples collected from tea shops, cycle vendors, bakery and restaurant in Salem district. It concludes most of the commercial customers treat as supportive income generate activity, subsequently commercial customers come forward to engage the business as main stream.

The impact of the matching of innovative product category and presentation order on consumer’s purchasing intention

Purpose The purpose of this paper is to examine the interaction effect of innovative product category and presentation order on consumer consumer’s purchasing intention and the mediating role of perceived novelty and risk perception. Design/methodology/approach The authors examined the hypotheses in three experiment studies. In Study 1, the authors primed innovative product category and presentation order on consumer consumer’s purchasing intention. In Study 2, the authors measured the mediating role of perceived novelty and risk perception. In Study 3, they validated the moderating effect of picture and text consistency on the improvement of purchase preference. Findings The results reveal that RNP/INP and presentation order (from whole to part/from part to whole) could enhance consumers’ purchase intention and verify the mediating role of perceived novelty and risk perception, based on which a complete internal mechanism model is constructed. The third experiment shows the moderating effect of picture and text consistency on the improvement of purchase preference by matching the category and presentation order of innovative products. Originality/value Prior literature on the thinking mode of holistic and partial processing has been mostly applied to the cognitive field of reading and text labeling. In this study, using the holistic (local) processing thinking model and anchoring theory, eye movement experiments and situational experiments, the audience’s analysis framework of information processing mechanism is constructed. The unique phenomenon of product category and overall (local) presentation order coexisting in innovative product advertisement is considered comprehensively.

Consumer Purchase Preference for the Perception of Quality of Perishable Products in a Smart City

Freshness, flavor, presentation, and nutritional value of fruits and vegetables deteriorate as time passes. That is why the correct implementation of supply chains is a subject of great interest for companies dedicated to the rotation of food marketing. Consumers play a particularly important role: the interaction between the retailer and the consumer determines the waste of food along the supply chain. The consumer's choice behavior and the perception of what is acceptable (or not) affect the management of the offer in the different points of sale dedicated to this line of business, as well as the aesthetic standards to be applied when distributing the products. This chapter explores consumer purchase preference for the perception of perishable products in a smart city.

Effect of Product Enhancement Type on Replacement and Purchase Preference of Consumers

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