scholarly journals Investigation on the Development Status and Consumption Demand of China's Bottled Water Market Based on the Consumption Market of Youth Groups in Anhui Province

2021 ◽  
Vol 2 (2) ◽  
pp. 1-8
Author(s):  
Xiaoyan Feng ◽  
Zejiong Zhou
Keyword(s):  
Structural Equation ◽  
Influencing Factor ◽  
Field Research ◽  
Equation Model ◽  
Bottled Water ◽  
Anhui Province ◽  
Purchase Behavior ◽  
Water Market ◽  
Development Status ◽  
Purchase Preference

With the development of economy and society and the improvement of people's living standards, people have higher and higher requirements for drinking water quality. Therefore, the bottled water market has great development space in the future, but it is also accompanied by many prominent problems such as many manufacturers and fierce competition. In order to understand the young people's cognition and purchase preference of bottled water in Anhui Province, the research group used online questionnaires, expert interviews, field research and other methods to explore the development status, consumption needs and main problems of the bottled water industry. Firstly, we conduct descriptive statistical analysis on the survey data to understand the distribution of samples, and use contingency analysis and decision tree analysis to analyze the purchase preference of youth bottled water in Anhui Province. Secondly, from the four aspects of price, advertising, publicity and sales, AHP is used to explore the influencing factors of young people's purchase of bottled water. Thirdly, the structural equation model is used to explore the transmission mechanism of each influencing factor of bottled water purchase. Finally, from the dimensions of purchase habits, purchase scenes and purchase needs, this paper uses cluster analysis to describe the purchase behavior of five types of youth in Anhui Province.

scholarly journals ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

2019 ◽  
Vol 17 (2) ◽  
pp. 145
Author(s):  
Renny Risqiani Roesman
Keyword(s):  
Social Influence ◽  
Behavior Management ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Environmental Attitude

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

scholarly journals Identifying the Influencing Factors on Investors’ Investment Behavior: An Empirical Study Focusing on the Chinese P2P Lending Market

2020 ◽  
Vol 12 (13) ◽  
pp. 5345
Author(s):  
Xi Yang ◽  
Wenjuan Fan ◽  
Shanlin Yang
Keyword(s):  
Structural Equation ◽  
Listed Company ◽  
Influencing Factor ◽  
Equation Model ◽  
Primary Component ◽  
The State ◽  
Investment Behavior ◽  
Analysis Method ◽  
Factors Influencing ◽  
P2p Lending

Our study explores the factors influencing investors’ behavior in the peer-to-peer (P2P) lending market in China, and the relationships among them from the perspective of investors. The primary component analysis method was used to divide the P2P lending platforms into five categories. Then, a structural equation model was applied to analyze the interrelationship. Our results show that more exceptional operating ability, profitability, and security of the platform help to improve investor’s investment behavior. Operation ability is the most significant influencing factor, which also influences other factors to different degrees. After the analysis of the results, we found that the security degree of P2P lending platforms in China differs, and the risk due to the lack of bank depository for platforms is the most serious. In terms of the background, investors are less interested in the state-owned platforms compared to the bank- or listed-company-owned platforms, although the background strength of the state-owned platforms is more powerful.

scholarly journals Organic Cotton Clothing Purchase Behavior: A Comparative Study of Consumers in the United States and Bangladesh

Textiles ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 376-386
Author(s):  
Md Nakib Ul Hasan ◽  
Chuanlan Liu ◽  
Bulbul Ahmed
Keyword(s):  
United States ◽  
Social Norms ◽  
Structural Equation ◽  
Reasoned Action ◽  
The United States ◽  
Equation Model ◽  
Purchase Behavior ◽  
Organic Cotton ◽  
Positive Attitudes ◽  
Purchase Behaviors

The purpose of this research was to evaluate the differences and similarities of organic cotton clothing (OCC) purchase behaviors of the consumers who lie at the top and the bottom of the apparel supply chain. The influences of consumers’ sustainability knowledge and social norms on consumers’ attitudes and purchase intentions were examined to understand within the framework of the Theory of Reasoned Action (TRA). Sample data were collected from the United States and Bangladesh and, finally, 136 useable responses were used for the data analysis. Among the useable responses, 85 samples were from the US (containing 91.76% female participants and 4.71% male participants) and 51 responses were from the Bangladesh sample (containing 7.84% female participants and 88.24% male participants). A structural equation model was conducted to test the proposed hypotheses. Findings showed that for US consumers, sustainability knowledge was a powerful predictor of positive attitudes towards OCC, while for Bangladeshi consumers, it was not. In the context of social norms, Bangladeshi consumers demonstrated a strong positive attitudes formation whereas American consumers were found to display less strong relationships. OCC marketers and retailers should concentrate on educating consumers about the real benefits of organic cotton consumption by disseminating proper information about organic cotton fiber and its processing.

scholarly journals Determinants of word-of-mouth communication and purchase intention of trade offices in kish Island (Case of Mica Mall)

2016 ◽  
Author(s):  
Arezou Mobasserian ◽  
Afsaneh Jafari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Reference Group ◽  
Field Research ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Survey Period ◽  
Seeking Behavior

Word of mouth (WOM) is becoming recognized as an important form of promotion and an important source of information influencing consumer’s purchase behavior. The purpose is to survey the effect of WOM on touristcustomers’ decision for purchasing Trade Offices of Mica Mall in Kish Island. Data was collected through a field research among 145 customers who have invested in Mika Mall offices, and the data were analyzed using correlation and structural equation modeling. The survey period was from Jun 2 to Jun 29, 2015. A questionnaire was provided for theories test by researcher. The validity and reliability of questionnaire was confirmed consequently by experts and Cronbach's Alpha by SPSS software. SEM was used for hypotheses testing. Two findings have been concluded in this survey. First, tie strength, source expertise, and reference group are the main antecedents of WOM seeking behavior. Second, WOM seeking behavior is the main determinant of purchase intention of Mika Mall trade offices. Managers should develop the completely understanding of WOM and try to stimulate WOM about trade offices among potential customers, because most customers are influenced by information which achieved from informal resources.Keywords: word-of-mouth, expertise, reference group, tie stnegth, purchase intention, mica mall

scholarly journals Influence of Digital Finance on Efficacy of Entrepreneurship by Returning Migrant Workers

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Can Xiong ◽  
Fusheng Zeng
Keyword(s):  
Migrant Workers ◽  
Structural Equation ◽  
Influencing Factor ◽  
Equation Model ◽  
Equation Modeling ◽  
Pls Regression ◽  
Analysis Model ◽  
Factor Analysis Model ◽  
Factors Affecting ◽  
Initial Iteration

Digital finance provides an ideal entrepreneurial environment for returning migrant workers (RMWs). From the perspective of entrepreneurs, many scholars have quantified the factors affecting entrepreneurship, as well as the entrepreneurial environment, theorized the importance, motives, and internal/external impactors of RMW entrepreneurship, and put forward quite a lot of countermeasures. This paper innovatively evaluates how digital finance influences the efficacy of RMW entrepreneurship. Firstly, the authors established an influencing factor analysis model and an RMW entrepreneurship model and explained principles for the structural equation modeling of the influence of digital finance on RMW entrepreneurship efficacy. Next, the traditional partial least squares (PLS) regression was optimized, the optimal initial iteration values (IIVs) were obtained, and the algorithm convergence was achieved. Finally, a multilayer structural equation model (SEM) was constructed to evaluate the influence of digital finance on RMW entrepreneurship efficacy. The proposed algorithm and model were proved valid and feasible through experiments.

Not just intentions: predicting actual purchase behavior in sport sponsorship context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Konstantinos Koronios ◽  
Lazaros Ntasis ◽  
Panagiotis Dimitropoulos ◽  
Vanessa Ratten
Keyword(s):  
Structural Equation ◽  
Empirical Studies ◽  
Equation Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Consumer Attitude ◽  
Sport Sponsorship ◽  
Content Type ◽  
Comprehensive Framework ◽  
The Impact

PurposeThe scope of this study was to underline the specific aspects of positive consumer attitude and behavior related to sports sponsorship. In more detail, the purpose of this study was to establish a comprehensive sponsorship framework integrating Beliefs about sponsorship, Sponsor's Image, Fans' Attachment with the team, Team's Performance, Fans' Sport Involvement, Sponsors' Sincerity, Awareness of Sponsors, Attitude toward Sponsors, Purchase intentions and Actual Purchases.Design/methodology/approachQuantitative method was utilized and a sum of 2,752 questionnaires were effectively assembled and analyzed by means of SPSS and AMOS. The results of a structural equation model provide an exceptional conceptual framework that underlines the significance of comprehending the role of important factors in sponsorship efficiency.FindingsThis paper provides the context for a discussion. It shows that various antecedents have a significant effect on real – instead of just intentions – purchase behavior regarding sponsors' products and services.Research limitations/implicationsVarious implications for future researches as well as strategies to boost the advantages for both sport clubs and sponsoring firms can be drawn from the suggested model.Originality/valueUp to present, only a handful of empirical studies have looked at the effect of sponsorship on the consumer. The majority of sponsorship studies measure the impact of the sponsorship effort on the recall and recognition of sponsors, with empirical results being inconclusive, with some studies showing high levels of recall and recognition while others show only marginal impact on recall and recognition. The present research provides a comprehensive framework, which can guide future studies by isolating the effect of sponsorship on actual purchase behavior, instead of just estimating individuals' purchase intentions.

scholarly journals Pengaruh Pengetahuan dan Sanksi terhadap Kepatuhan Wajib Pajak dengan Religiusitas sebagai Variabel Pemoderasi

2021 ◽  
Vol 6 (6) ◽  
pp. 3080
Author(s):  
Viggy Anggini ◽  
Rika Lidyah ◽  
Peny Cahaya Azwari
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Field Research ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh pengetahuan perpajakan dan sanksi perpajakan terhadap kepatuhan wajib pajak dengan religiusitas sebagai variabel pemoderasi. Penelitian ini dilakukan di KPP Pratama Kota Palembang. Metode penelitian ini menggunakan jenis penelitian lapangan (field research). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sumber data primer. Teknik pengambilan sampel menggunakan metode accidental sampling. Teknik analisis data menggunakan pendekatan Structural Equation Model (SEM) dengan menggunakan metode alternatif Partial Least Square (PLS). Hasil penelitian ini menunjukan bahwa: (1) Pengetahuan berpengaruh terhadap Kepatuhan Wajib Pajak. dapat disimpulkan bahwa dengan adanya pengetahuan perpajakan akan membantu kepatuhan wajib pajak dalam membayar pajak, sehingga tingkat kepatuhan akan meningkat. (2) Sanksi berpengaruh terhadap Kepatuhan Wajib Pajak. Artinya, bagi wajib pajak yang melanggar peraturan perpajakan, maka wajib pajak akan membayar yang lebih tinggi dari pajak yang semestinya harus dibayar. Berdasarkan hal tersebut maka wajib pajak berusaha untuk menghindari sanksi perpajakan yaitu dengan membayar dan melaporkan pajak tepat waktu. (3) Religiusitas memoderasi hubungan antara Pengetahuan dengan Kepatuhan Wajib Pajak. Dengan tingkat pengetahuan perpajakan yang tinggi ini akan berusaha untuk termotivasi mematuhi peraturan perpajakan. (4) Religiusitas tidak mampu memoderasi hubungan antara Sanksi dengan Kepatuhan Wajib Pajak. Dengan demikian dapat disimpulkan bahwa tingkat religiusitas responden lemah.

scholarly journals Purchasing behavior of tourists toward prominent souvenirs of Odisha

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sachin Kumar Behera ◽  
Punit Gautam ◽  
Sarat Kumar Lenka
Keyword(s):  
Structural Equation ◽  
Direct Marketing ◽  
Equation Model ◽  
Study Data ◽  
Purchase Behavior ◽  
Current Status ◽  
Future Research ◽  
Buying Behavior ◽  
Content Type ◽  
Behavioral Studies

Purpose This study examines how tourists’ buying behavior toward souvenirs plays a pivotal role and explores the moderating role of prominent souvenirs in the marketing context. This study aims to examine the importance and the current status of the souvenir purchase behavior in Raghurajpur and Pipili village of Puri district in Odisha. Design/methodology/approach Purchasing behaviors of tourists such as different variables and tourist demographics were examined. The current study used the structural equation model (SEM) and regression in analyzing unique data from 400 tourists visiting the villages. Findings The research findings indicate that all the variables taken into consideration for research are accurate and are positively associated with tourist engagement in souvenir buying. All the factors are taken into consideration also proved significant toward the dependent variable, i.e. buying behavior. It is argued that adequate attention to the purchase behavior of tourists was not given by academic scholars, professionals and officials in Odisha. Research limitations/implications The current study was limited to the two prominent villages of Odisha famous for handicrafts. Future research might address behavioral studies in other states of India or the place of Odisha. In the present study, data were collected from the tourist sample while exiting the village after shopping. Methods could be developed to elicit responses from tourists after they reached their homes to determine if their responses toward souvenir buying differ. Souvenirs and souvenir buying behavior is an untapped field of research in India. Practical implications This study has enormous potential to contribute to the existing literature on souvenir purchase behavior of tourists in Indian context. The current study will use the identified variables to predict the behavior of tourists towards souvenirs so that craftsmen and policy makers can make an effective marketing mix to brand the souvenirs. Social implications This study is intended to anchor on souvenir purchase patterns of tourists in Pipili and Raghurajpur. An investigation of tourist shopping orientations for souvenir product holds potential for retailers to better direct marketing efforts to a non-local clientele. Understanding and analyzing variables would give government, craftsmen and other stakeholders to properly make marketing strategies for the handicraft sector. Handicrafts of Odisha are rapidly becoming commercialized items, and the authenticity is dying. This study can make the stakeholders aware of the tourist’s needs and preferences. Originality/value The authors provide a holistic and grounded understanding of the souvenir buying behavior of tourists in two prominent villages of Odisha through SEM and other indicators of souvenir buying from tourist’s perspective.

scholarly journals Effect of “Single” vs. “Multiple” possession and usage of loyalty programme on re-purchase intention behavior of airline frequent passengers in India

2018 ◽  
Vol 8 (2) ◽  
pp. 13
Author(s):  
Joemon Pappachan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Frequent Flyer ◽  
Statistical Validity ◽  
The Relationship ◽  
Loyalty Programme

Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India.  Design/methodology/approach: This paper tested the hypotheses, whether the variations in possession level of frequent flyer programme influences the relationship among the selected antecedent variables such as passengers’ satisfaction with the loyalty programme, passengers’ level of trust in the airline and the perceived brand image on the re-purchase intention behavior of frequent passengers. A structural equation model depicting the re-purchase behavior of frequent flyers were developed and tested. Findings:  There exists an overall statistical validity of the model build-up by using structural equation modeling.  Significant differences are observed in brand and trust variables in influencing re-purchase intention behavior of frequent passengers. This finding was further verified in correspondence to the variations in loyalty programme status and possession levels of loyalty programme memberships.Practical implications: Re-purchase behavior of passengers holding single and multiple loyalty programme memberships were compared and drawn implications for the airlines to guesstimate re-purchase intentions of regular passengers. Originality/value: The empirical findings of this study proves that there is a tendency to shift from single to multiple possessions of airline loyalty memberships while the frequent passengers progress on their travel needs.  This study proclaimed that passengers possessing single loyalty programme are more influenced by brand image of the airline where as passengers using multiple loyalty programmes are by and large accustomed by means of the trust in the airline services than its brand image.

Sign in / Sign up

Export Citation Format

Share Document