Investigation on the Development Status and Consumption Demand of China's Bottled Water Market Based on the Consumption Market of Youth Groups in Anhui Province

With the development of economy and society and the improvement of people's living standards, people have higher and higher requirements for drinking water quality. Therefore, the bottled water market has great development space in the future, but it is also accompanied by many prominent problems such as many manufacturers and fierce competition. In order to understand the young people's cognition and purchase preference of bottled water in Anhui Province, the research group used online questionnaires, expert interviews, field research and other methods to explore the development status, consumption needs and main problems of the bottled water industry. Firstly, we conduct descriptive statistical analysis on the survey data to understand the distribution of samples, and use contingency analysis and decision tree analysis to analyze the purchase preference of youth bottled water in Anhui Province. Secondly, from the four aspects of price, advertising, publicity and sales, AHP is used to explore the influencing factors of young people's purchase of bottled water. Thirdly, the structural equation model is used to explore the transmission mechanism of each influencing factor of bottled water purchase. Finally, from the dimensions of purchase habits, purchase scenes and purchase needs, this paper uses cluster analysis to describe the purchase behavior of five types of youth in Anhui Province.

INFORMATION SUPPORT OF THE MARKETING RESEARCH SYSTEM OF THE MINERAL WATER MARKET

It has been demonstrated that in the conditions of overcoming the consequences of corona crisis an important issue is the organization of business processes, which, as of the time of the study, is carried out on a mixed form. It is substantiated that enterprises should assess their capabilities and be ready to make quick business decisions in the case of reintroduction of quarantine for enterprises. It is substantiated that the organization of marketing research of commodity markets and timely provision of managers of structural units with reliable information is important for the effective conduct of business by domestic enterprises on a mixed form. In the study the sequence of information support for marketing research of the mineral water market has been developed. The dynamics of incomes and the level of demand of mineral water consumers during the period of corona crisis has been determined. As a result of the research it was concluded that the mineral water market, unlike other sectors of the economy, has favorable prospects for further development. A portrait of a mineral water consumer and his level of satisfaction with the quality of mineral water, pricing and assortment policy on the domestic market have been determined. This study will determine consumer preferences for the choice of mineral water and take into account its results by domestic production and trade enterprises. Other enterprises will be able to develop a similar sequence of information support for marketing research of the commodity market in which they carry out their business activities.

The bottled drinking water market in China: features of sustainable development

This article briefly presents the results of a market research study of the bottled drinking water market in China. The purpose of this study is to describe the overall situation in the Chinese bottled drinking water market, identify sustainable growth and expansion trends, as well as potential opportunities for export of Baikal drinking water through the introduction of domestic (regional) business to the Chinese market. The results of the study can be used to guide foreign business activities in the bottled drinking market and to make effective management decisions.

Water resource management in the southern Ontario region : water market simulations under scarcity conditions

Water scarcity is a increasingly important issue in many parts of the world. Population pressures, climatic changes, and general resource management are placing increasing strain on water supplies that provide for ecosystems and economies alike. This thesis addresses the issue of water resource management with an investigation of free market principles to effectively manage end-use demand. A water market is designed for the Southern Ontario region, which consists of a large central population with extensive water use related to industrial, residential and agricultural users alike. A comparison to a traditional centralized utility model is used to measure market dynamics and overall efficacy. The results indicate that a free market system produces economic advantages to a utility model while still demonstrating an ability to reduce demand. The model also suggests that the inclusion of certain end-use functions, such as agriculture, must be examined carefully for a free-market model implementation.

Water resource management in the southern Ontario region : water market simulations under scarcity conditions

Water scarcity is a increasingly important issue in many parts of the world. Population pressures, climatic changes, and general resource management are placing increasing strain on water supplies that provide for ecosystems and economies alike. This thesis addresses the issue of water resource management with an investigation of free market principles to effectively manage end-use demand. A water market is designed for the Southern Ontario region, which consists of a large central population with extensive water use related to industrial, residential and agricultural users alike. A comparison to a traditional centralized utility model is used to measure market dynamics and overall efficacy. The results indicate that a free market system produces economic advantages to a utility model while still demonstrating an ability to reduce demand. The model also suggests that the inclusion of certain end-use functions, such as agriculture, must be examined carefully for a free-market model implementation.