SMEs Development Strategy Model-Based on Creative Economy with Quadruple Helix Approach”

This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.

SMEs Development Strategy Mode Based on Creative Economy With Quadruple Helix Approach

This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.

The Strategy of Universal-Design Thinking in Architecturally Innovative Product Development

Universal design, as an important concept in product development, has been gradually implemented in various industries and firms, but most of the applications are aimed at the incremental innovation of product design. However, considering the differentiation of product types, the design factors are varied and not precise, which makes it difficult to effectively implement the existing universal-design principles in specific product designs when facing architecturally innovative product development, which leads to an increasing amount of time and resources. This study, with an umbrella stand as an example, proposes to design a new universal-design scale by combining the attributes of the umbrella stand, the existing universal-design principles and the usability principles at the beginning of the design. Then, through interviews and user surveys, cluster analysis is used to screen the products and refine the design factors. In addition, with the Quantification Type I, the universal-design principles and design factors are matched effectively in order to obtain the weight differences of the product design factors and eliminate unsuitable design factors, in order to guide product design. Finally, the universal umbrella-stand-design case is completed for verification. The results show that the universal umbrella stand has been significantly improved in the evaluation of universal-design principles. In the future design, architecturally innovative products with inaccurate design factors can also use this process to complete the design and development of the target product, and to significantly enhance the universal-design evaluation of the product.

PELATIHAN PEMBUATAN KOMPOS BLOK DENGAN MEMANFAATKAN SAMPAH ORGANIK RUMAH TANGGA UNTUK DIGUNAKAN SEBAGAI BAHAN MEDIA TANAM

ABSTRAKKegiatan pengabdian ini merupakan pelatihan bagaimana memanfaatkan sampah organik rumah tangga menjadi kompos blok sehingga bisa digunakan sebagai bahan media tanam di tengah tren berkebun yang sedang digemari masyarakat. Tujuan dari kegiatan ini adalah membina mitra untuk dapat mengolah sampah organik rumah tangga yang selama ini hanya dibuang begitu saja menjadi produk yang bermanfaat seperti kompos. Kompos blok merupakan produk inovasi yang memanfaatkan limbah organik menjadi olahan kompos yang dalam proses pengerjaanya dicetak menjadi blok menggunakan alat cetak sederhana dari kayu, sehingga dapat digunakan sebagai media tanam dalam budidaya pertanian berbasis urban farming. Kegiatan pengabdian dilaksanakan di Gampong Baroh Langsa Lama, kota Langsa Aceh, dengan 30 orang buruh harian lepas sebagai mitra. Metode yang digunakan adalah sosialisasi, pelatihan dan praktik, serta evaluasi. Hasil dari kegiatan ini adalah 50 persen mitra bersedia melakukan praktik pembuatan kompos blok di tempat tinggal masing masing dan bersedia dievaluasi oleh tim pengabdian secara berkala. Kata kunci: Sampah organic; kompos blok; urban farming. ABSTRACTThis community service activity is a training to utilize household organic waste into compost blocks so that it can be used as planting media material. So, it can support gardening trends that are popular with the community. The purpose of this activity is to train partners to be able to process household organic waste into useful products such as compost. Block compost is an innovative product that utilizes organic waste into compost which in the process is formed into blocks using a simple wooden press so that it can be used as a planting medium in urban farming-based agricultural cultivation. Community service activities were carried out in Gampong Baroh Langsa Lama, Langsa Aceh city, with 30 day laborer as partners. The methods used are socialization, training and practice, and evaluation. The result of this activity is that 50 percent of partners are willing to practice making compost blocks and are willing to be evaluated by the community service team periodically Keywords: Organic waste; block compost; urban farming.

A design training on packaging and labeling of shredded toman fish and honey in Tahura Lati Petangis, Paser Regency

This community service aims to improve the quality of Toman Fish Shredded and Honey products that have competitiveness, differentiation and strong and aesthetic packaging through training in design of packaging and label. The community service was held in the Lati Petangis Grand Forest Park (Tahura) area, Paser Regency. The objects of this community service are the Forest Farmers Group (KTH) and the Women Farmers Group (KWT). The problems faced by KTH and KWT are: (1) the flagship product has not been packaged in a good and attractive packaging; and (2) lack of skills in making packaging and label designs. This training requires several graphic design applications, so that KTH and KWT's flagship products have the attractive packaging and labels. The output produced is an increase in skills in packaging design and innovative product labels which are expected to increase sales of superior products.

Methods and Products for the Conservation of Vandalized Urban Art Murals

The possibility of contemporary mural paintings to be “tagged” by vandals, with spray and/or markers, represents a serious problem for the conservation of urban art. The present study aims to define the applicability of a protective coating on murals’ surface to preserve them against vandalism. The research has been focused on anti-graffiti products currently used in the field of cultural heritage conservation. These products represent an optimum start point to preserve mural artwork from vandal actions. The commercially available anti-graffiti products have been compared with an innovative product, PRO-ART, specifically formulated by YOCOCU in collaboration with Pelicoat, for the conservation of murals. At the same time, it has tested the cleaning of contemporary murals by using different mixtures of solvents and surfactants. The experimentations have been carried out on external walls, followed by the conducting of in situ tests (application tests, empirical evaluations and colorimetric analysis), as well as laboratory investigations (contact angle and optical/electronic microscopy).

Growth and yield of rice fields with posbidik compost and jajar legowo planting system

Posbidik compost is an innovative product that is expected to solve the scarcity of subsidized fertilizers for farmers. The principle of the jajar legowo planting system is to increase plant population and lowland rice production. This study aimed to determine the influence of posbidik compost and jajar legowo planting system on the growth and yield of Ciherang rice varieties. This study was conducted on irrigation paddy fields owned by farmers in West Toili District, Banggai Regency, in August-December 2020. This study used a factorial randomized block design consisting of 2 factors, namely posbidik compost consisting of 3 levels, namely: K1 = 5 tons/ha; K2 = 7.5 tons/ha; K3 = 10 tons / ha, and planting system legowo 2:1 line consisting of 3 levels, namely: L1 = 20 x 10 x 40 cm; L2 = 25 x 12.5 x 50 cm; L3 = 30 x 15 x 60 cm. The results showed that the interaction of posbidik compost and jajar legowo planting system does not affect the plant height; however, it affects the number of productive tillers, the weight of 1000 grains and productivity. The results showed that the best performance of the yield rice in the treatments of 7.5 tons/ha posbidik dose with planting space of 25 x 12.5 x 50 cm.

STRUCTURE OF A MARKETING MODEL FOR ENTERING AN INNOVATIVE MARKET

The article is devoted to the structure of the marketing model for entering the innovation market. The entry of an innovative product to the market begins with the type of customer that the product attracts to it and varies from one type of customer to another throughout the life cycle. Innovative marketing is one of the criteria for a balanced value system in the process of creating product value.Keywords. Product innovation, innovation diffusion, clipping theory, selection of a single identified economic buyer, market segmentation, competition assessment

Crowdfunding: The Concept, Types and Risks

The paper is devoted to the study of the essence of crowdfunding as an innovative mechanism of investment activity. The author studies the peculiarities of collective investing, analyzes the process of the formation of crowdfunding as a particular case of a broader phenomenon – crowdsourcing, examines the types of crowdfunding (crowdrewarding, crowdinvesting, crowdlending), examines statistical data characterizing the development of crowdfunding relations in Russia and abroad, highlights the risks associated with crowdfunding. According to the author, the peculiarities of crowdfunding are related to the fact that it is, on the one hand, a form of collective investment activity, and on the other hand, a form of crowdsourcing. It involves the investment of insignificant (as compared with the total required amount) funds, aimed at financing projects at the early stages of implementation (start-ups). One of the participants in the crowdfunding relationship is an intermediary between the investor and the recipient of investments – an investment platform. The purpose of investment may be togenerate income, as well as other benefits, in particular goods, priority access to an innovative product, discounts, or the achievement of a socially useful result.