customer equity management Latest Research Papers

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Global Fashion Management Conference ◽

10.15444/gmc2018.03.09.04 ◽

2018 ◽

Vol 2018 ◽

pp. 386-386

Author(s):

Tae Ho Song ◽

◽

Ji Yoon Kim

Keyword(s):

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Antecedents to loyalty point redemption: Implications for customer equity management

Journal of Business Research ◽

10.1016/j.jbusres.2015.12.065 ◽

2016 ◽

Vol 69 (9) ◽

pp. 3731-3739 ◽

Cited By ~ 7

Author(s):

Joon Ho Hwang ◽

Jaiho Chung ◽

Jae Wook Kim ◽

Dongwon Lee ◽

Weon Sang Yoo

Keyword(s):

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Customer acquisition strategies: a customer equity management perspective

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00018 ◽

2015 ◽

pp. 227-264 ◽

Cited By ~ 1

Author(s):

Kay Peters ◽

Peter C. Verhoef ◽

Manfred Krafft

Keyword(s):

Customer Equity ◽

Customer Acquisition ◽

Acquisition Strategies ◽

Management Perspective ◽

Customer Equity Management ◽

Equity Management

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Customer equity management – opportunities and threats from new technologies

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00025 ◽

2015 ◽

pp. 382-398

Author(s):

Raji Srinivasan

Keyword(s):

New Technologies ◽

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Customer equity management: The new business philosophy

10.15547/tjs.2015.s.01.056 ◽

2015 ◽

Vol 13 (Suppl.1) ◽

pp. 331-336

Author(s):

D. Pavlova

Keyword(s):

Customer Equity ◽

New Business ◽

Customer Equity Management ◽

Equity Management ◽

Business Philosophy

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Customer Equity Management in a Commercial Bank

10.7250/9789934107573 ◽

2015 ◽

Author(s):

Jana Eriņa ◽

Nataļja Lāce

Keyword(s):

Commercial Bank ◽

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Customer Equity Management: To Jump or Not to Jump (on the Bandwagon)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ◽

10.1007/978-3-319-11845-1_69 ◽

2014 ◽

pp. 196-202

Author(s):

AnnA-Marie Harhay

Keyword(s):

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Knowledge-Based Customer Equity Management Model

2014 International Conference on Management of e-Commerce and e-Government ◽

10.1109/icmecg.2014.54 ◽

2014 ◽

Author(s):

Zhou Huan ◽

Hu Naijing ◽

Li Guangming

Keyword(s):

Customer Equity ◽

Management Model ◽

Knowledge Based ◽

Customer Equity Management ◽

Equity Management

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A Network Based Approach to Customer Equity Management

Capturing Customer Equity ◽

10.4324/9781315866291-9 ◽

2014 ◽

pp. 47-66

Keyword(s):

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Dimensions and Implementation Drivers of Customer Equity Management (CEM)–Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study

Capturing Customer Equity ◽

10.4324/9781315866291-8 ◽

2014 ◽

pp. 29-46

Keyword(s):

Conceptual Framework ◽

Quantitative Study ◽

Customer Equity ◽

Preliminary Results ◽

Qualitative Evidence ◽

Customer Equity Management ◽

Equity Management

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customer equity management
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THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Antecedents to loyalty point redemption: Implications for customer equity management

Customer acquisition strategies: a customer equity management perspective

Customer equity management – opportunities and threats from new technologies

Customer equity management: The new business philosophy

Customer Equity Management in a Commercial Bank

Customer Equity Management: To Jump or Not to Jump (on the Bandwagon)

Knowledge-Based Customer Equity Management Model

A Network Based Approach to Customer Equity Management

Dimensions and Implementation Drivers of Customer Equity Management (CEM)–Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study

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customer equity managementRecently Published Documents

TOTAL DOCUMENTS

H-INDEX

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Antecedents to loyalty point redemption: Implications for customer equity management

Customer acquisition strategies: a customer equity management perspective

Customer equity management – opportunities and threats from new technologies

Customer equity management: The new business philosophy

Customer Equity Management in a Commercial Bank

Customer Equity Management: To Jump or Not to Jump (on the Bandwagon)

Knowledge-Based Customer Equity Management Model

A Network Based Approach to Customer Equity Management

Dimensions and Implementation Drivers of Customer Equity Management (CEM)–Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study

customer equity management
Recently Published Documents