Handbook of Research on Customer Equity in Marketing
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Published By Edward Elgar Publishing

9781781004982

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Interaction orientation and complaint handling

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00029 ◽

2015 ◽

pp. 448-465

Author(s):

Girish Ramani ◽

George Knox

Keyword(s):

Complaint Handling

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The future of customer equity

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00031 ◽

2015 ◽

pp. 483-492

Author(s):

V. Kumar ◽

Gayatri Shukla

Keyword(s):

Customer Equity ◽

The Future

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The power of customer referrals

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00016 ◽

2015 ◽

pp. 199-224

Author(s):

Robert P. Leone ◽

Angeliki Christodoulopoulou

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Drivers of customer equity

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00007 ◽

2015 ◽

pp. 17-43 ◽

Cited By ~ 2

Author(s):

Roland T. Rust ◽

James Kim ◽

Yue Dong ◽

Tom J. Kim ◽

Seoungwoo Lee

Keyword(s):

Customer Equity

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Identifying Key Drivers to Augment Customer Equity

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00012 ◽

2015 ◽

pp. 137-138

Keyword(s):

Customer Equity ◽

Key Drivers

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Customer mindset metrics and firm performance

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00021 ◽

2015 ◽

pp. 306-332

Author(s):

Shuba Srinivasan

Keyword(s):

Firm Performance

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Risk considerations in the management of customer equity

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00023 ◽

2015 ◽

pp. 335-362 ◽

Cited By ~ 1

Author(s):

Ruth N. Bolton ◽

Crina O. Tarasi

Keyword(s):

Customer Equity

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Customer acquisition strategies: a customer equity management perspective

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00018 ◽

2015 ◽

pp. 227-264 ◽

Cited By ~ 1

Author(s):

Kay Peters ◽

Peter C. Verhoef ◽

Manfred Krafft

Keyword(s):

Customer Equity ◽

Customer Acquisition ◽

Acquisition Strategies ◽

Management Perspective ◽

Customer Equity Management ◽

Equity Management

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Simple probability models for computing CLV and CE

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00009 ◽

2015 ◽

pp. 77-100 ◽

Cited By ~ 4

Author(s):

Peter S. Fader ◽

Bruce G.S. Hardie

Keyword(s):

Probability Models

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Customer equity reporting*

Handbook of Research on Customer Equity in Marketing ◽

10.4337/9781781004982.00030 ◽

2015 ◽

pp. 466-482

Author(s):

Thorsten Wiesel ◽

Bernd Skiera

Keyword(s):

Customer Equity

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Handbook of Research on Customer Equity in MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Edward Elgar Publishing

Interaction orientation and complaint handling

The future of customer equity

The power of customer referrals

Drivers of customer equity

Identifying Key Drivers to Augment Customer Equity

Customer mindset metrics and firm performance

Risk considerations in the management of customer equity

Customer acquisition strategies: a customer equity management perspective

Simple probability models for computing CLV and CE

Customer equity reporting*

Handbook of Research on Customer Equity in Marketing
Latest Publications