Customer Equity Management in a Commercial Bank

2015 ◽  
Author(s):  
Jana Eriņa ◽  
Nataļja Lāce
Keyword(s):  
Commercial Bank ◽  
Customer Equity ◽  
Customer Equity Management ◽  
Equity Management

Seven Barriers to Customer Equity Management

2002 ◽  
Vol 5 (1) ◽  
pp. 77-85 ◽  
Author(s):  
David Bell ◽  
John Deighton ◽  
Werner J. Reinartz ◽  
Roland T. Rust ◽  
Gordon Swartz
Keyword(s):  
Customer Equity ◽  
Customer Equity Management ◽  
Equity Management

scholarly journals Customer Equity Management

2002 ◽  
Vol 5 (1) ◽  
pp. 4-12 ◽  
Author(s):  
John E. Hogan ◽  
Katherine N. Lemon ◽  
Roland T. Rust
Keyword(s):  
Customer Equity ◽  
Customer Equity Management ◽  
Equity Management

Antecedents to loyalty point redemption: Implications for customer equity management

2016 ◽  
Vol 69 (9) ◽  
pp. 3731-3739 ◽  
Author(s):  
Joon Ho Hwang ◽  
Jaiho Chung ◽  
Jae Wook Kim ◽  
Dongwon Lee ◽  
Weon Sang Yoo
Keyword(s):  
Customer Equity ◽  
Customer Equity Management ◽  
Equity Management
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