Capturing Customer Equity
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Published By Routledge

9781315866291

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Network Based Approach to Customer Equity Management

Capturing Customer Equity ◽

10.4324/9781315866291-9 ◽

2014 ◽

pp. 47-66

Keyword(s):

Customer Equity ◽

Customer Equity Management ◽

Equity Management

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Strategies for Maximizing Customer Equity of Low Lifetime Value Customers

Capturing Customer Equity ◽

10.4324/9781315866291-10 ◽

2014 ◽

pp. 67-86

Keyword(s):

Customer Equity ◽

Lifetime Value

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Customer Value Based Entry Decision in International Markets: The Concept of International Added Customer Equity

Capturing Customer Equity ◽

10.4324/9781315866291-11 ◽

2014 ◽

pp. 87-100

Keyword(s):

Customer Value ◽

International Markets ◽

Customer Equity ◽

Entry Decision

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Introduction: Capturing Customer Equity: Moving from Products to Customers

Capturing Customer Equity ◽

10.4324/9781315866291-6 ◽

2014 ◽

pp. 9-10

Keyword(s):

Customer Equity

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Developing Relationship Equity in International Markets

Capturing Customer Equity ◽

10.4324/9781315866291-7 ◽

2014 ◽

pp. 11-28

Keyword(s):

International Markets ◽

Relationship Equity

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Dimensions and Implementation Drivers of Customer Equity Management (CEM)–Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study

Capturing Customer Equity ◽

10.4324/9781315866291-8 ◽

2014 ◽

pp. 29-46

Keyword(s):

Conceptual Framework ◽

Quantitative Study ◽

Customer Equity ◽

Preliminary Results ◽

Qualitative Evidence ◽

Customer Equity Management ◽

Equity Management

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