Active Equity Management, 1991-2020

2021 ◽  
Author(s):  
Gene Hochachka
Keyword(s):  
Equity Management

scholarly journals Community As Brand: An Exploratory Investigation

2012 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Christine Wright-Isak
Keyword(s):  
Small Towns ◽  
Urban Neighborhoods ◽  
Font Size ◽  
Brand Communities ◽  
Service Characteristics ◽  
Naturally Occurring ◽  
Exploratory Investigation ◽  
Equity Management ◽  
Consumer Marketing ◽  
Tangible Product

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="color: black; font-size: 10pt;"><span style="font-family: Times New Roman;">This research investigates how community affects consumer marketing and<strong style="mso-bidi-font-weight: normal;"> </strong>brand equity management. Community is a ubiquitous concept with many definitions in social sciences, ranging from urban neighborhoods and small towns to brand communities. Firms utilize the power of brands to support premium prices, sustain product value in difficult circumstances, and persuade consumers to purchase a brand repeatedly and loyally. Brand scholarship has also ranged widely, from tangible product or service characteristics to the intangible influence of its symbols and meanings on consumers. This study describes how the complicated sets of meanings embedded in the terms community and brand lead to a phenomenon called naturally occurring brands (NOBs). The paper combines the anthropology, sociology and marketing perspectives to describe the NOB phenomenon and explores its validity using survey research.</span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>

Seven Barriers to Customer Equity Management

2002 ◽  
Vol 5 (1) ◽  
pp. 77-85 ◽  
Author(s):  
David Bell ◽  
John Deighton ◽  
Werner J. Reinartz ◽  
Roland T. Rust ◽  
Gordon Swartz
Keyword(s):  
Customer Equity ◽  
Customer Equity Management ◽  
Equity Management

FEATURES OF THE FORMATION AND MANAGEMENT OF OWN CAPITAL: PRINCIPLES OF DEVELOPING A SELF-FINANCING POLICY

2021 ◽  
Author(s):  
Елена Сергеевна Симонова
Keyword(s):  
Market Economy ◽  
Stable State ◽  
Management Policy ◽  
Financing Policy ◽  
Equity Management

Статья посвящена раскрытию темы об особенностях формирования политики управления собственным капиталом. Поскольку от качества управления собственными ресурсами зависит дальнейшая деятельность предприятия, его стабильное и устойчивое состояние в условиях рыночной экономики. The article is devoted to the disclosure of the topic about the peculiarities of the formation of the equity management policy. Since the quality of the management of its own resources depends on the further activity of the enterprise, its stable and stable state in a market economy.

Sign in / Sign up

Export Citation Format

Share Document