STRATEGIC GUIDELINES OF REGIONAL MANAGEMENT DEVELOPMENT OF SYSTEMS INTERACTION IN INNOVATIVE PROCESSES OF THE REGION

Purpose. The article substantiates the strategic principles of development interaction systems in innovation processes of the region, which includes defining goals on a conceptual basis to ensure the value of interaction, clarifying the composition of subjects and objects of development regional interaction systems, implementation in certain stages. Design/methodology/approach. The goals set in the study were solved using the following general scientific methods: general scientific and special principles and techniques of scientific knowledge in the field of strategic management of innovative development of territories. Semantic analysis, comparative analysis and systematization method were used to carry out the theoretical substantiation of the system of strategic goals of regional development; the method of grouping, factor analysis, the method of structural-logical modeling is used in the development of a set of operational tasks to achieve strategic goals. An abstract-logical method was used to formulate conclusions and theoretical generalization of the results of the study. Findings. The subject of strategic management interaction in the innovation processes of the region is "innovation development", which takes into account the interests and goals of the subjects in the innovation process of the region. Strategic interaction management is carried out by defining goals on a conceptual basis to ensure the value of interaction, which involves the implementation of certain stages. Adherence to the proposed sequence of stages will ensure the required level of interaction value in regional systems for all participants in the innovation process on a strategic basis. The central apex of the "goal tree" is a strategic goal, in our context - ensuring the value of interaction in innovation processes. This strategic goal is deployed in tactical goals that capture large blocks of action to achieve a strategic goal, namely; block of rational use of innovation resources of the region, block of ensuring the usefulness of interaction, block of optimization of the cost of establishing interaction, block of increasing the productivity of innovation processes in the region, block of development of innovation infrastructure of the region. Practical implications. An obligatory stage in the formation of regional cooperation systems is the coordination and harmonization of the interests of potential participants on the basis a rational compromise to achieve the goals of regional development. The specified strategic goal is developed by the authors into tactical goals, which fix large blocks of actions to achieve the strategic goal, namely the block of rational use of innovation resources of the region, the block of ensuring the usefulness of interaction in regional interaction systems, the block of optimizing regional interaction, block of development of innovation infrastructure of the region. The need for improving regional management of the development interaction systems in innovation processes is due not only to its national importance for the development of NIS, but also the economic content - the formation of the economic base and support drivers of social and economic development of regions. It was proved that regional government institutions should fully support the development of the economy on market principles, while assuming the main responsibility for comprehensive overall regulation and strategic planning of economic development and direct support of the innovation process. Originality/value. For each of these blocks of strategic goals, the article substantiates a set of socio-economic tools for implementing tasks in regional interaction systems, which differ in the components of interaction systems, scope, nature of direction, duration, complexity of use, level of consistency, purposes of use, source of funding, direction raising funds. Summarizing the substantiation of strategic goals for interaction systems development in innovation processes of the region, it is necessary to emphasize harmonization and coordination of goals of interaction system formation with goals of innovative development of the region and individual goals for potential participants of interaction systems. After all, the development of interaction systems takes place through the maximum involvement of market stakeholders in cooperation and ensuring the value of their coordinated joint work on innovative projects and programs.

FINANCIAL PLANNING OF IMPORT OPERATIONS IN PE "ART-ENERGO"

Purpose. The purpose of the study is to formulate a proposal to improve the technology of planning the supply of goods as part of the financial planning of import operations of PE "Art-Energo" in accordance with the problems identified during the analysis of the enterprise. Among the objectives of the study are: - consideration of the current state and features of the functioning of the system of financial planning of import operations at the enterprise during the analysis of its activities; - identification of the most urgent problem that arises in the supply of goods within the financial planning of import operations of the enterprise; - formation of a proposal to solve the identified problem of financial planning of import operations and justification of its feasibility. Design/methodology/approach. To achieve the goals, special and general scientific methods were used, including: graphic method was used to visualize the cycle of financial planning of imports of PE "Art-Energo"; expert method was used to determine the weight of the criteria for evaluating suppliers in the system of financial planning of import operations of PE "Art-Energo"; comparison was used to justify the most favorable terms of cooperation and to select the best contractors; systematization was used for calculations of liquidity indicators; generalization was used to develop recommendations for working with partners by category in the system of financial planning of import operations of PE "Art-Energo". Findings. In the article is shown that the conditions of cooperation with foreign counterparties directly affect not only the competitiveness of the enterprise, but also the financial performance of its activities. It was found that non-parity terms of cooperation with suppliers can be one of the causes of cash gaps, which in turn leads to the inability of the company to repay its obligations on time and, consequently, to insolvency. It is established that the maneuverability of working capital is significantly reduced with the full advance of products, which is the main condition for cooperation of suppliers with PE "Art-Energo", so there is a need to transform the payment system. In order to increase the efficiency of the technology of planning the supply of goods as part of the financial planning of import operations, it is proposed to introduce a system of supplier evaluation in the activities of the enterprise. The hypothesis of a positive relationship between the introduction of supplier evaluation system as a tool of improvement the financial planning of import operations of PE "Art-Energo" and the growth of the company's ability to pay current liabilities, including timely payments on accounts payable due to operating cash flow is proven. Practical implications. The introduction of a supplier evaluation system based on the evaluation of estimation according to the relevant criteria and the classification of partners by category will help ensure transparency of the contractor selection mechanism, eliminating subjective preferences, thereby minimizing the impact of the human factor. That is why such a way to improve the technology of planning the supply of goods can find practical application not only in the case of PE "Art-Energo", but also for any other trading company. Originality/value. In the article, the authors suggest the use of a supplier evaluation system based on the results of the audit and the assignment of the rating to the contractors, that allow to identify their weaknesses and clearly formulate the tasks that need to be solved by the supplier in order to effectively cooperate with PE "Art-Energo". Eliminating the actual shortcomings of the supply system and the introduction of supplier evaluation system helps the company to reduce costs, risks, increase the quality of goods and ensure the stability of work.

CONSUMER BEHAVIOR RESEARCH OF ORGANIC FOOD MARKET IN UKRAINE

Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.

MODERN APPROACHES TO ENTERPRISE CORPORATE SOCIAL RESPONSIBILITY EVALUATION

Purpose. Corporate social responsibility (CSR) is an important feature of modern business. It provides a certain level of voluntary response to social problems, compliance with moral requirements of society. Companies have already realized the benefits of a socially proactive position and are increasingly involved in solving social and environmental problems. This raises the issue of CSR evaluation from a cost / benefit standpoint. The aim of the article is to study the existing approaches to assessing the level of CSR and determine the scope of their use. Design/methodology/approach. Abstract and logical method was used for generalization of theoretical and methodological provisions for the assessment of CSR. A systematic approach was used to form a system of ESG-indicators and to develop a system of indicators for assessing the benefits of implementing CSR activities. Economic and statistical methods were used for the assessment of CSR Ukrainian companies. Finding. The article presents the key characteristics of CSR. The focus is on the positive impact of the implementation of CSR practices on the activities of companies. A critical analysis of the approaches of Ukrainian scientists to the assessment of CSR was made, which allows to distinguish the assessment of CSR in general and the effectiveness of CSR activities. The authors identified three methodological approaches to the assessment of CSR. A general description of these approaches is given, their advantages and disadvantages are identified. The authors note that there is no universal form of financial reporting, businesses have a choice of what form it is. The most common are sustainable development reports, which are formulated for GRI standards. More Ukrainian companies publish their social reports, thus declaring their commitment to CSR concepts. It is proved that CSR is gradually transformed into a system of environmental, social and management parameters - ESG. The content of ESG-factors is determined and a system of indicators in the context of ecological, social and management spheres is formed. The system of indicators for assessing the benefits of implementing CSR activities is formed. A special place in the article is given to the international rankings of companies according to their ESG indicators. Based on the data of the catalog of social initiatives of companies, the general state of CSR in Ukraine is analyzed. It is established that the development of CSR in Ukraine is in line with European trends. The modern practice of social responsibility assessment is systematized. Practical implications. The practical significance of the obtained results is to develop the theoretical and methodological basis for the assessment of CSR. The results of the study can be used by entrepreneurs and managers seeking to achieve long-term success in the global business environment. Originality/value. The theoretical basis of CSR evaluation is developed by distinguishing three groups of methodological approaches, including analysis of non-financial reporting, calculation of quantitative and qualitative indicators, as well as index and rating methods. A system of indicators based on the maximum consideration of stakeholders' interests has been developed to assess the benefits of CSR activities.

EDUCATIONAL COMPONENT OF HUMAN POTENTIAL: FINANCIAL-STATISTICAL AND LABOR PERSPECTIVES

L. Halkiv L. Halaz M. Bihus 1Lviv Politechnic National University 2Lviv Polytechnic National University 3Ivan Franko National University of Lviv, Department of International economic and Investment Activity Purpose. The purpose of this article is to improve theoretical, methodological, and applied foundations of the study of the educational component of human potential. Design/methodology/approach. Scientific works of domestic and foreign scientists studying issues related to human potential, labor market, and education financing, as well as official statistical data that characterize these issues, formed the information, theoretical, and methodological basis of the study. To achieve this purpose, the article uses a set of scientific methods that have ensured conceptual integrity of the study, in particular: the method of theoretical generalization and the abstract method were used to systematize scientific results and formulate conclusions; the method of structural analysis was used to study education costs in terms of individual components; concentration and differentiation analysis was used to study distribution of costs of financial agents; dynamic modeling was used to build trends in the number of educational institutions, the number of students, and the total cost of education; the tabular method was used for a compact representation of quantitative indicators; the graphical method was used to visualize the results of the study, etc. Findings. The functioning of the country's education system has a decisive influence on the quality of human potential. Graduates who complete a higher education program are more likely to work in knowledgeintensive jobs and earn higher salaries. Workers with higher education are usually more likely to be formally employed and less likely to lose their jobs. Effectiveness of the education system depends on its financing. The results of the analysis of data on expenditures on education in Ukraine indicate the following patterns: most funds are allocated for educational services provided by higher education institutions, for the first stage of secondary education and primary education; private firms and corporations most often allocate their funds for post-secondary education; the share of state institutions among financial agents carrying out activities in the field of education reaches about 90 %; the maximum costs of the public sector are observed at the ISCED 0-3 educational levels; the network of institutions and the contingent of students receiving vocational, technical, and higher education are decreasing; there is a declining trend in the level of education expenditures in the Consolidated Budget expenditures. The rise in the price of educational services against the background of an unbalanced labor market leads to a loss of knowledge; additional retraining expenses; increase in social benefits. Practical implications. The materials presented in the article can be useful to representatives of institutions and scientists whose activities are related to the financing of education and the labor market. Originality/value. In the article, the author. The level of education of an employee is considered as one of the components of their potential. This component allows an employee to compete successfully in the labor market. In Ukraine, financial resources of the population cover more than 30 % of doctoral studies and their equivalents, as well as about 25 % of expenditures cover higher education. Given the spread of poverty and the weakening of state support for higher education, Ukrainians will face the problem of the provision of financial support for universities.

PECULIARITIES OF CLASSIFICATION AND USE OF NON-TARIFF REGULATION MEASURES

Purpose. The purpose of the research is to conduct a systematic study of existing classifications of measures of non-tariff regulation of foreign economic activity and analysis of the dynamics of the use of specific methods of non-tariff regulation in Ukraine and the world. Design/methodology/approach. The study examined the hypothesis of the lack of a single unified classification of measures of non-tariff regulation of foreign economic activity on the basis of a study of the most commonly used classifications in Ukraine and in the world, determining their common and distinctive features. In order to achieve the purpose of the research, general scientific methods of scientific knowledge were used: analysis and synthesis, theoretical generalization, formalization, observation, systematization. Findings. It is found out that there are many classifications for non-tariff regulation, but the most common are classifications of the World Trade Organization and the United Nations Conference on Trade and Development (UNCTAD), but the last one is more popular and used for formation of a global database on dynamics of non-tariff regulation measures applying. In addition, the current classification of non-tariff regulation measures of the World Trade Organization deserves attention, it contains up-to-date information on the dynamics of the use of existing and initiated non-tariff regulation measures by WTO members. The hypothesis of the absence of a single unified classification of measures of non-tariff regulation of foreign economic activity based on a study of the most commonly used classifications in Ukraine and in the world, their common and distinctive features can be considered proven, as evidenced by the results of the study and generalized conclusions. Practical implications. The studied classifications are of great practical importance, as they allow international market participants to monitor the use of non-tariff regulation measures. The hold analysis showed that among all non-tariff regulation measures in 2021, most countries in the world used technical measures related to imports, in particular, sanitary and phytosanitary measures (A) - 29750, technical barriers to trade) - 25772, as well as exports-related measures - 7804, quantitative restrictions - 6438. The same can be said about Ukrainian practice of non-tariff regulation measures usage. Originality/value. It is established that the UNCTAD classification is the most comprehensive and suitable for the purposes of economic analysis. The impact of non-tariff measures on trade as well as on welfare is less clear than the impact of tariff restrictions. On the one hand, non-tariff measures often restrict trade flows, which has a negative impact on welfare. On the other hand, there are a number of non-tariff measures, the application of which contributes to the growth of welfare by ensuring the highest quality of goods offered on the market, which is an independent value for consumers. The use of non-tariff instruments should be treated with caution, as they are not devoid of dualism and may have contradictory consequences, as well as provoke a similar response from partner countries.

RESEARCH OF THE GLOBAL MARKET OF AUDIT SERVICES IN THE CONTEXT OF TODAY’S CHALLENGES

Purpose. The purpose of the research is to define the size of the global audit market in 2020, define the revenue of the Big Four for 2014–2020 and predict the amount of income for 2021; to determine how the crisis caused by Covid-19 has affected on the activities of the Big Four companies; perform a SWOT analysis of the audit market in terms of Deloitte, EY, KPMG and PwC; identify trends in the field of audit in 2021, knowledge of which will allow the Big Four to maintain their market position. Design/methodology/approach. The study examines the hypothesis of the effectiveness of global trends in the global audit market, with their possible implementation in the activities of the Big Four companies. The methodological basis of this study are general scientific, theoretical and special research methods that allow analyze all phenomena and processes in the field of auditing in interdependence. To solve the tasks in this study the following methods has been used: statistical and economic analysis, synthesis, logical generalization, comparison, forecasting, SWOT analysis, graphical and expert method. Findings. The study examines the activities of the Big Four companies in the context of today’s challenges. The dynamics of changes in the revenues of the Big Four companies for 2015–2020 and forecasts the total income of the surveyed companies for 2021 have been showed at the study. The authors determined the share of revenues from auditing in the overall revenue structure of each of the companies and graphically presented the revenue structure of the Big Four companies for 2019–2020. The authors developed a SWOT-analysis, which describes the strengths and weaknesses of each of the companies, as well as opportunities and threats to the environment. The authors also summarized the main trends in the global audit market, which were formed as a result of the crisis caused by Covid-19. Practical implications. The research could be used to adapt the experience of large companies in the recommendations for Ukrainian companies in the field of audit. Originality/value. Considering current crisis situation around the world, the results of this study are valuable for international audit companies and for Ukrainian as well, as it shows the main trends in the field of auditing. As organizations experience difficult economic times due to the effects of the Covid-19 pandemic, audit firms will need to prioritize their resources and demonstrate their value effectively in line with these new expectations in 2021. Covering automation and digital technologies such as research analytics, automated control testing, robotic process automation, and continuous risk assessment, auditing can forget about repetitive manual tasks and free up time for more value-added activities. As long as the Covid-19 pandemic continues, the changes caused by the pandemic will be felt for a long time. The experience of auditors in the field of risk management will continue to grow, as all companies will adapt to this new rule. However, despite budget cuts, new audit processes, and custom work, auditors will continue to be reliable business consultants and help companies thrive even in the face of growing threats and an uncertain future.

ECONOMIC SUSTAINABILITY AS A PREREQUISITE FOR ENSURING THE INNOVATIVE DEVELOPMENT OF THE ENTERPRISE

Purpose. The activities of enterprises and the prospects of reaching the planned performance indicators have greatly been complicated due to the significant real and potential threats to economic stability, and the outflow of investment in combination with the COVID-19 virus pandemic. Particularly relevant in the current situation, there is a problem of developing and applying in the practice of domestic enterprises such management approaches that would ensure sustainable and most efficient operation of economic entities in the current period, as well as form the potential for their innovative development in the future. It should be noted that the essence of indicators and criteria which reveal the economic stability of the enterprise to some extent are relative, that is caused by peculiarities of the enterprise, pace of development, a stage of the life cycle, and peculiarities of the strategy. Design/methodology/approach. Methods of induction, deduction, and theoretical generalization were used to elucidate the essence of economic stability from the viewpoints of different authors. The authors have used observation, description, formalization, systematization and explanation methods to analyze the problems of choosing methodology of calculating the main indicators of enterprise stability. Findings. Understanding the nature of economic stability and its provision in a changing environment requires the formation of an appropriate management system of economic stability, which should integrate different subsystems, such as financial, production, marketing, human resources, information, etc. In a broad sense, economic stability reflects the level of the enterprise development, the efficiency of the management system, internal organizational integration of its subsystems, adaptability to environmental changes, and others. Originality/value. Prerequisites for improving the systematic framework for assessing the degree of economic stability of enterprises are considered. Possibilities of adapting methodical tools for assessing the economic stability of enterprises to modern conditions of the business entity functioning are offered. Peculiarities of ensuring the adaptability of the methodological approach to assessing the economic stability of enterprises have been studied. The authors have substantiated the efficiency of using the proposed list of indicators of the level of economic stability and formulated procedural approaches to the assessment process. Approaches to improving the economic sustainability of the object of study are suggested and analyzed. The authors have also been carried out a factor analytical research of the impact of projected changes on the systemic indicators of sustainability of the business entity, taking into account the trends of innovative development of the domestic socio-economic environment. Practical implications. The proposed approach to assessing the economic stability of the enterprise provides greater objectivity of the results in a transformational environment of the entity. The substantiated procedure of realization of the assessment methodical approach, in the context of which economic stability components have been defined, allows making well-timed and effective decisions.

STIMULATION OF EFFECTIVE EMPLOYMENT IN THE CONDITIONS OF SOCIAL VULNERABILITY

The purpose. The purpose of the article is to substantiate the need to improve the modern state employment policy under the intensification of external migration of the population of Ukraine. Effective institutional-administrative, organizational-economic, and information tools of the state employment policy should be used to create and improve the quality of existing jobs, intensify employment in rural areas, eliminate shadow employment and wages, equalize imbalances in supply and demand in the labor market. Design/Methodology/Approach. To study the need to develop modern state employment policy in Ukraine, the authors used the following research methods - theoretical and logical explanation, statistical analysis, systematization and explanation, semantic analysis. The study was conducted within the framework of institutional economic theory, migration, and state regulation of the economy. Conclusions. The studies have shown that the containment of external migration processes by increasing the number and improving the quality of jobs, in connection with which the task of developing the state employment policy against the background of high migration activity of the population of Ukraine is relevant. It is substantiated that the main challenges of the modern sphere of employment in Ukraine lead to an increase in external migration, namely: formation of labor shortage in the national labor market, intensification of destructive changes in employment; low pay, especially for budget sphere workers, the spread of shadow employment schemes, which leads to a decrease in social protection of employees; strengthening of professional and qualification imbalance in demand and proposals in the labor market due to the mismatch in training the specialists for the needs of the economy. Other challenges are the unformed labor market in rural areas, preservation trends of open and hidden unemployment among the rural population, reducing the demand for labor in rural areas; lack of appropriate conditions for the development of inclusive labor market, the insufficient realization of opportunities and potential of the state employment services in ensuring the innovative development of employment. The objective necessity of realization of effective institutional-administrative, organizational-economic, and information tools of the state employment policy is proved, which largely depends on the natural containment of migration processes in Ukraine. The implementation of the presented tools is focused on economic stabilization of the situation in the country and regions by stimulating the de-shadowing of business and income, increase the welfare of the population, increase of opportunities for young people in employment, and the growth of aspirations of migrant workers to remigration and realization of own business goals on the territory of Ukraine. Originality/value. The value of the research lies in the development of the mechanisms to ensure the competitiveness of national and regional labor markets as a tool for regulating external labor migration, as well as for improvement of the state employment policy, especially the development of innovative and creative types of work.

DETERMINANTS OF SOCIO-ECONOMIC SPACE DEVELOPMENT OF UKRAINE: THE CONCEPT OF REGIONALIZATION IN FOCUS

Purpose - This article aims to present the results of a comprehensive analysis of the determinants of the socio-economic space of Ukraine in the context of applying to them the concept of regionalization. Design/methodology/approach - In the article, author use a set of scientific methods that ensured the conceptual integrity of the study, in particular: system -- to study the structural development of the economy of the regions of Ukraine; methods of dialectical reasoning, induction, deduction - to justify strategic priorities; comparative and statistical analysis - to study the peculiarities of the development of the economy of the regions of Ukraine. Findings - The following factors of influence on the structural asymmetries and disproportions of the socio-economic development of individual regions have been identified: different adaptability of regions to the urgent requirements of economic development and conditions of competition; implementation of a regional policy to support progressive activities; the need to adapt to negative external and internal shock fluctuations in a pandemic; redistribution of resources and capital in favor of more developed regions; lack of systemic structural reforms at the macroeconomic level. A high level of openness of the Ukrainian economy was recorded due to a significant excess of exports over imports. Therefore, attention is paid to the structuring of regions by the level of exports and capital investments. It is concluded that exports have a significant impact on the economic growth of regions, and its dynamics is dominantly determined not so much by the devaluation of the hryvnia, but caused by external demand. Originality/value – The paper tested and confirmed the hypothesis about the positive impact of the rate of structural transformations and the assessment of the impact of capital investments on the growth of the GRP of the regions of Ukraine is carried out. This made it possible to structure the regions in terms of the ratio of the indicator to its average Ukrainian value. The distribution of regions into groups with a high, medium and low level of economic development was made, and the nature of the asymmetry of the territorial structure of the Ukrainian economy was assessed: • the asymmetry of the regions of the first and second groups gravitates (due to concentration) towards the central and eastern regions of the country (excluding the Lviv region). These regions are noted for high rates of human and social capital development and innovative activity, have the best prospects for the development of the entrepreneurial environment, the formation of a network of enterprises that can be combined into clusters; the development of a networked economy based on local growth points; • in the context of the regions' involvement in the intensity of foreign economic exchanges, the growth potential was recorded by the city of Kiev and a group of export-oriented regions (Dnipropetrivsk, Donetsk, Zaporizhzhia, Lviv, Poltava regions). These regions should become an impetus for the development of other regions and intensify their activity through interregional cooperation to enter the global market; • development of export-oriented regions is possible either due to increased expansion to foreign markets and higher prices or fundamental modernization of industry with a low degree of technological processing of products, and resource management. Regions that have exhausted their industrial resources should direct their development towards neo-industrialization, rehabilitation or revitalization of territories; • сompliance with global urbanization trends allows to quickly restore indicators of regional economic development in the winter period (due to the influence of internal and external shocks due to strict quarantine measures). These trends are demonstrated by the capital and individual large cities that perform the functions of world financial, innovation, information and cultural centers, as well as have developed connections with the periphery. Other regions (Lviv and others) demonstrate attempts at joint development with adjсacent territories. It is noted that the strength of the connection with other regions is more pronounced in relation to the connection with the periphery. The spread of the agglomeration effect of large cities with a population of one million produces innovative, technological and other components of the development of the potential of adjacent territories, which are characterized by an increase in the indicators of the economic efficiency of industrial production. It is expected that interregional competition will develop for the right to manage resources and determine the direction of socio-economic development of territories, the formation of new centers of economic growth, which are based on flexible networks (for example, following the virtual principle of distribution of territories). Practical consequences - the results of the study can be used by government agencies and other researchers to regulate the formation and development of regional socio-economic systems.