Quality Improvement of Agricultural Products Supply Chain under Social Preference and CSR by Big Data Analysis

Purpose- The aim of this study is to analyze the effect of corporate social responsibility (CSR) and social preference on quality improvement of the agricultural products supply chain composed of agricultural products producer and processor (A3P) and supermarket by theoretical analysis and empirical evidence. Methodology- This paper sets Stackelberg game model under A3P’s CSR by considering supermarket’s altruistic reciprocity and A3P’s fairness conern, respectively. By comparative analysis, we study the effect of CSR, altruistic reciprocity and fairness conern on the quality improvement of the agricultural products supply chain. Then, we adopt the empirical evidence to analyze the correlation between CSR, altruistic reciprocity (fairness concern) and quality improvement and the mediating effect of altruistic reciprocity (fairness concern) by investigating the agricultural enterprises.

Consumer Perception of Corporate Social Responsibility (CSR) Through Retail Brand Labels Disclosure

Retail brands were initially introduced as low quality brands with low prices. Currently, customers understand that these brands are valuable price/quality options and have a preference for them. The increased competition among distribution companies have forced retailers to increasingly introduce sustainable practices, including in own brands. This paper analyses the corporate social responsibility (CSR) communication through the packaging of retailers’ products. Following a content analysis of 377 packages of private labels from seven retail chains in Portugal, the authors concluded that there is CSR information in packages disclosing a variety of themes. A survey to 539 consumer indicate that consumer perceptions of CSR in packages correspond to the issues most valued. Health topics and national origin are better perceived and valued, even when they are not the most prevalent themes in packages. Environmental signals are lower perceived and valued, even when a similar or higher prevalence in packages.