Journal of Targeting Measurement and Analysis for Marketing
Latest Publications

TOTAL DOCUMENTS

352

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer Nature

1479-1862, 0967-3237

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing audits: The forgotten side of management?

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.17 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 212-222 ◽

Cited By ~ 3

Author(s):

António Pimenta da Gama

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Global replication of CETSCALE: A study of the Iranian market

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.21 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 261-268

Author(s):

Ilghelich Nadimi ◽

Shaheen Mansori ◽

Zarina Mizam Mohd Ismail

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Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.20 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 254-260 ◽

Cited By ~ 7

Author(s):

Luming Wang ◽

Adam Finn

Keyword(s):

Item Response Theory ◽

Item Response ◽

Brand Equity ◽

Response Theory ◽

Brand Portfolios

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Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.19 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 235-253 ◽

Cited By ~ 5

Author(s):

Kittichai Watchravesringkan

Keyword(s):

United States ◽

Exploratory Study ◽

The United States ◽

Cross Cultural ◽

Materialistic Values

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The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.12 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 158-171 ◽

Cited By ~ 1

Author(s):

Amir Ekhlassi ◽

Majid Hassani Nezhad ◽

Siamak Ashkan Far ◽

Kamal Rahmani

Keyword(s):

Cell Phone ◽

Brand Personality ◽

The Relationship

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Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.15 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 192-202 ◽

Cited By ~ 6

Author(s):

Arpita Khare

Keyword(s):

Exploratory Study ◽

Indian Consumers

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Methodological issues in cross-cultural research: An overview and recommendations

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.18 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 223-234 ◽

Cited By ~ 28

Author(s):

Isabel Buil ◽

Leslie de Chernatony ◽

Eva Martínez

Keyword(s):

Cross Cultural ◽

Methodological Issues ◽

Cultural Research ◽

Cross Cultural Research

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The strategic analysis of online customers’ repeat purchase intentions

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.16 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 203-211 ◽

Cited By ~ 6

Author(s):

Elena B Pokryshevskaya ◽

Evgeny A Antipov

Keyword(s):

Purchase Intentions ◽

Strategic Analysis ◽

Repeat Purchase

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Measuring synergistic media channel performance in an online environment

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.14 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 185-191 ◽

Cited By ~ 1

Author(s):

Gary S Robertshaw

Keyword(s):

Online Environment ◽

Channel Performance ◽

Media Channel

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Demographic impacts on environmentally friendly purchase behaviors

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.13 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 172-184 ◽

Cited By ~ 27

Author(s):

Caroline Fisher ◽

Shristy Bashyal ◽

Bonnie Bachman

Keyword(s):

Environmentally Friendly ◽

Purchase Behaviors

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Journal of Targeting Measurement and Analysis for MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Nature

Marketing audits: The forgotten side of management?

Global replication of CETSCALE: A study of the Iranian market

Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective

Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Methodological issues in cross-cultural research: An overview and recommendations

The strategic analysis of online customers’ repeat purchase intentions

Measuring synergistic media channel performance in an online environment

Demographic impacts on environmentally friendly purchase behaviors

Journal of Targeting Measurement and Analysis for Marketing
Latest Publications