Global replication of CETSCALE: A study of the Iranian market

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2012.21 ◽

2012 ◽

Vol 20 (3-4) ◽

pp. 261-268

Author(s):

Ilghelich Nadimi ◽

Shaheen Mansori ◽

Zarina Mizam Mohd Ismail

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