scholarly journals The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

2012 ◽  
Vol 20 (3-4) ◽  
pp. 158-171 ◽  
Author(s):  
Amir Ekhlassi ◽  
Majid Hassani Nezhad ◽  
Siamak Ashkan Far ◽  
Kamal Rahmani
Keyword(s):  
Cell Phone ◽  
Brand Personality ◽  
The Relationship

scholarly journals A Framework for Assessing Impact of Brand Personality on Customer Satisfaction: The Moderating Role of Gender and Age

2020 ◽  
Vol 6 (3) ◽  
pp. 999-1014
Author(s):  
Zara Hayat ◽  
Sahar Hayat ◽  
Saba Hayat ◽  
Hayat Muhammad Awan
Keyword(s):  
Customer Satisfaction ◽  
Cell Phone ◽  
Cell Phones ◽  
Brand Personality ◽  
Demographic Characteristics ◽  
Manufacturing Companies ◽  
Gender And Age ◽  
The Relationship ◽  
Moderating Role

This study develops an empirical examination of brand personalities in cellular phone sector of Pakistan as a predictor of customer satisfaction. The purpose of this research is to develop a framework that how brand personality of cell phone can increase the level of customer satisfaction. This study also aims to test the moderating role of demographic characteristics (Gender and Age) in the relationship between brand personalities and customer satisfaction. A sample of 300 cell phone users from 5 cities of Pakistan is selected .Based on the survey of consumers of cell phones; the authors checked the effect of brand personality on customer satisfaction. Moderation Analysis was used to check the moderation effect of demographic characteristics (Gender and Age) on the relationship between brand personality and customer satisfaction. Results indicated that due to different dimensions of brand personality of cell phones, customer observed massive satisfaction level. So, since customer faced more satisfaction, they signified more intention towards brand. Further, our research also confirmed the moderating role of Customer Age.  This study reveals that when cell phone manufacturing companies invest the human characteristics into their brand so that personality of their brand can develop, their customers can be more loyal towards organization and their level of satisfaction increased. Marketers and Brand Managers must develop marketing and advertisement activities in line with the personality of their cell phone brands.  

scholarly journals Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone

2016 ◽  
Vol 11 (2) ◽  
pp. 1 ◽  
Author(s):  
Hadi Teimouri ◽  
Nazila Fanae ◽  
Kouroush Jenab ◽  
Sam Khoury ◽  
Saeid Moslehpour
Keyword(s):  
Mobile Phone ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Personality ◽  
Business Environment ◽  
Historical Study ◽  
Statistical Population ◽  
The Relationship

<p>In the current competitive business environment, all companies look for strategies and tools to stabilize in this competition and bring about their growth and enhancement. Organizations have to align themselves as fast as possible with such permanent changes in order to maintain their survival. Brand Personality is one of the helpful tools that organizations employ to retain their current customers, attract new ones, and achieve competitive advantage. Brand personality is also a potential marketing strategy to increase customers’ loyalty towards a brand. Many customers choose products with a brand that is suitable to their personality. This is true about mobile phone customers, as well. The purpose of this study is to explore the relationship between Brand Personality and Customer Loyalty. To this end, variables such as sincerity, excitement, competence, sophistication, and ruggedness were tested as dimensions of brand personality and formed of the research hypotheses. The statistical population included all customers of Samsung Mobile Phone and a random sampling method was used. The required data related to theoretical principles were collected using a historical study such as books and academic journals and the data required to analyze and test the hypotheses were collected through a researcher self-made questionnaire. The obtained results revealed that there is a significant relationship among brand personality dimensions and customer loyalty.</p>

Linking Destination Brand Personality, Self-congruity and Tourist Behaviour: A Local Spa resort case study

2018 ◽  
Vol 16 (2) ◽  
pp. 293-310 ◽  
Author(s):  
Ausra Rutelione ◽  
Rimantė Hopenienė ◽  
Kristina Žalimienė
Keyword(s):  
Brand Personality ◽  
Personal Characteristics ◽  
Social Self ◽  
Five Dimensions ◽  
Tourist Behaviour ◽  
Destination Brand ◽  
Intentions To Return ◽  
Intention To Return ◽  
The Relationship

This study was designed to explore the relationship between destination brand personality, self-congruity and the behavioral intentions of tourists at a local spa resort. The findings indicate that domestic tourists (N=232) of the spa resort attribute personal characteristics to the destination, and the brand personality of this resort is a combination of five dimensions which positively correlate with the tourists’ intentions to return to and recommend the location. The results of the study also confirm that the self-congruity theory can be applied to a spa destination, as positive relationships between all four self-congruity dimensions and intentions to recommend were found. However, our research reveals that there is negative though insignificant correlation between social self-congruity and intention to return.

Kämpfe um Bergbau und die Möglichkeiten demokratischer Transformation

2017 ◽  
Vol 47 (189) ◽  
Author(s):  
Kristina Dietz
Keyword(s):  
Direct Democracy ◽  
Social Power ◽  
Political Agenda ◽  
The Political ◽  
Liberal Democratic ◽  
Political Effects ◽  
Mining Project ◽  
National Governments ◽  
The Relationship

The article explores the political effects of popular consultations as a means of direct democracy in struggles over mining. Building on concepts from participatory and materialist democracy theory, it shows the transformative potentials of processes of direct democracy towards democratization and emancipation under, and beyond, capitalist and liberal democratic conditions. Empirically the analysis is based on a case study on the protests against the La Colosa gold mining project in Colombia. The analysis reveals that although processes of direct democracy in conflicts over mining cannot transform existing class inequalities and social power relations fundamentally, they can nevertheless alter elements thereof. These are for example the relationship between local and national governments, changes of the political agenda of mining and the opening of new spaces for political participation, where previously there were none. It is here where it’s emancipatory potential can be found.

Interactive acculturation of Turkish-Belgian parents and children in Flanders: A case study of Beringen

2019 ◽  
Vol 16 (3) ◽  
pp. 417-428
Author(s):  
Özgün Ünver ◽  
Ides Nicaise
Keyword(s):  
Early Childhood ◽  
Maternal Employment ◽  
Domain Specificity ◽  
Specific Context ◽  
Childhood Education ◽  
Parents And Children ◽  
Education And Care ◽  
The Relationship ◽  
The Town

This article tackles the relationship between Turkish-Belgian families with the Flemish society, within the specific context of their experiences with early childhood education and care (ECEC) system in Flanders. Our findings are based on a focus group with mothers in the town of Beringen. The intercultural dimension of the relationships between these families and ECEC services is discussed using the Interactive Acculturation Model (IAM). The acculturation patterns are discussed under three main headlines: language acquisition, social interaction and maternal employment. Within the context of IAM, our findings point to some degree of separationism of Turkish-Belgian families, while they perceive the Flemish majority to have an assimilationist attitude. This combination suggests a conflictual type of interaction. However, both parties also display some traits of integrationism, which points to the domain-specificity of interactive acculturation.

The Relationship between Working Environment and Internship Satisfaction Level: A Case Study Of A 4-Star Hotel Restaurant In Germany

2019 ◽  
Vol 2 (4) ◽  
pp. 276-291
Author(s):  
Chatarina Natalia Putri
Keyword(s):  
Career Development ◽  
Working Hours ◽  
Learning Opportunities ◽  
Working Environment ◽  
The Other ◽  
Satisfaction Level ◽  
Supervisory Support ◽  
Support Organization ◽  
The Relationship

There are many factors that can lead to internship satisfaction. Working environment is one of the factors that will result to such outcome. However, many organizations discarded the fact of its importance. The purpose of this study is to determine whether there is a significant relationship between working environment and internship satisfaction level as well as to determine whether the dimensions of working environment significantly affect internship satisfaction. The said dimensions are, learning opportunities, supervisory support, career development opportunities, co-workers support, organization satisfaction, working hours and esteem needs. A total of 111 questionnaires were distributed to the respondents and were processed by SPSS program to obtain the result of this study. The results reveal that learning opportunities, career development opportunities, organization satisfaction and esteem needs are factors that contribute to internship satisfaction level. In the other hand, supervisory support, co-workers support and working hours are factors that lead to internship dissatisfaction. The result also shows that organization satisfaction is the strongest factor that affects internship satisfaction while co-workers support is the weakest.

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