THE IMPACT OF BRAND VALUE ON MARKET PERFORMANCE INDICATORS OF HIGH-TECHNOLOGY ENTERPRISES

Brand valuation gained in importance in the 1980s, when a difference between the price at which some enterprises are bought and their value, according to the balance sheet, was noticed. Brand value can be considered an intangible asset of an enterprise, whose impact on the market performance indicators must be taken into account. This paper examines the relationship between brand value and selected market performance indicators using correlation and regression analysis. The analysis is based on Interbrand data on brand value and annual reports of selected enterprises from high-technology sector. The sample included top 5 enterprises from high - technology sector, whose corporate brands are on the list of the 100 most valuable brands, in all years of the analysed eight-year period (from 2012 to 2019). This paper discovered a statistically significant positive relationship between brand value and market performance indicators and that brand value positively influences those performances of high - technology enterprises. The focus of this study is on the following market performance indicators: market capitalization, Tobin's Q, market to book ratio and earnings per share. The research contributes to the field of brand value management and emphasizes the importance of investments in corporate branding process.

INTERNATIONALIZATION OF HIGH-TECHNOLOGY SECTOR IN KAZAKHSTAN: MAIN BARRIERS AND FACTORS

It was a crucial decision of the Government of Kazakhstan to change the way of the development from the raw materials sector to the innovation path. This study deals with the internationalization process of the high-technology sector. The main views of the scholars regarding the barriers that arise in the high-tech sector in the context of internationalization are presented. The types of barriers were studied and additional ones were supplemented by the views of authors in this article. The article demonstrates the important factors that affect the high-tech sector in Kazakhstan. Data was collected from the period 2009–2017 using elements such as (Government spending on R&D, The inflow of FDI for the high Technology Sector, Government Investment, Private Enterprise Costs, High-tech Export). Using regression, correlation analysis the supported relationship between these variables was found and interpretation of this relationship is presented. The purpose of this article was to identify factors determining a significant impact on the development of the high-tech sector in Kazakhstan. In future studies, we plan to consider more data and additional factors like the import of high-tech products to get the in-depth result. Additionally, considering the possibility to create a business model that can help to improve the current position of the high-technology sector in Kazakhstan.

Local R&D Capacity Building Strategies in the Two Decades Prior to the Great Recession of 2008: The Case of ICTs in Spain

This article analyses the standardisation of business R&D in a technologically dependent country -Spain-, in a high technology sector -telecommunications and electronics -and in a key stage of its journey, marked by a double process of rapid technological change and intense liberalisation. Focused on the key telecommunications company - CTNE/Telefónica - but attentive to the general framework, its purpose is to explore from a business perspective whether the semi-public telecommunications monopoly company -Telefónica- strengthened the predominant R&D model in Spain or contributed to correct it, in a context of modernization and growth of the Spanish economy and with an eye on the foreign market. It seeks to explore, in this way, the effects of strategies to boost local R&D capabilities in telecommunications and in some of the explanatory causes of the difficulties encountered. The article, with a clear interdisciplinary approach and descriptive orientation, is based primarily on exceptional primary sources, which allow both to verify results and reveal the gestation of policies.

Aktivitas Ekspor dan Inefisiensi Teknis Industri Andalan Ekspor Indonesia

This study examines the effect of export activity on the technical inefficiency by using firm level panel data taken from Annual Survey of Manufacturing conducted by BPS for the period 2010 to 2014 and focus on Indonesia’s mainstay export industry which classiffied into low technology and high technology sector. A stochastic frontier model with one stage approach is applied to the translog production function to estimate firm level technical efficiency. The findings support the theoretical implications of the positive impact of export activities on firm’s efficiency and low technology sectors have higher efficiency rate than high technology sectors.

INTERNATIONALISATION CHALLENGES FOR INNOVATION DEVELOPMENT IN HIGH TECHNOLOGY SECTOR

High technology sector faces contemporary management challenges related with open innovation processes. Innovation dissemination is influenced by various variables, which require broad level of collaborative, creative efforts and effective internationalisation strategies for high technology companies. Main aim of the article is to discuss theoretical development in open innovation concept and internationalisation activities and to evaluate main challenges for internationalisation of innovation activities and sustainable inflow of new knowledge. In order to increase global competitiveness high technology sector actors need to understand important elements of innovation internationalisation process and adopt effective practice.

Differentiating Criteria for High-Tech Companies

Manufacturing companies operating within the high-technology sector are of interest to science, industry and national authorities because of the special economic importance attached to them. However, in order to investigate the condition of those companies, support their growth and monitor the effects of the aid awarded to them, it is first necessary to properly identify the business entities belonging to that sector. To identify the entities belonging to the high-technology industry, it is necessary to perform a sequence of activities which form the procedural algorithm. Usefulness of the algorithm has been verified using the example of a group of Warsaw high-tech companies which were subject to investigation under the European project Warsaw Entrepreneurship Forum. The algorithm could be used as the basis for the implementation of an IT tool for the identification and description of high-tech businesses.