Beyond Lead Generation

International education is rooted in the ideals of diversity, inclusion, and cross-cultural understanding. However, the industry falls short of these ideals during the student recruitment process, which is often concentrated in just a few source markets, with impersonal systems and practices. New technology, notably artificial intelligence, is creating new opportunities for institutions to address this challenge. New platforms can spread the attention and engagement of university recruiters to every corner of the globe, deliver a more personalized experience to prospective applicants that have historically been ignored, improve campus diversity, and lessen the industry's climate impact by reducing the need for travel. Insights can be drawn from the high technology industry to create trust and scale, adequate venture capital is available globally, and organizations such as the Groningen Declaration Network (GDN) can provide the necessary governance. Together, these factors will enable a global electronic marketplace for education with greater diversity and personalization.

Networks as Facilitators of Innovation in Technology-Based Industries: The Case of Flat Glass

In this chapter, I question the extent to which the networks of the flat glass industry facilitated innovation in the past and continue to do so now. So far, students of technology-based industries have focused their attention on a number of high-technology industries including, for example, biotechnology. Since the manufacturing and secondary processing of flat glass require the application of a degree of technological expertise, the flat glass industry is also considered a technology-based industry, though not a high-technology industry in the sense that biotechnology is. This particularity of the industry enables me not only to provide a reasonably complete account of the extent to which the networks of the flat glass industry facilitate innovation, but also to explore whether or not we need a different sort of network thinking for this particular industry—different from the thinking that the students of high-technology industries subscribe to as they study, for example, biotechnology.