The Effect of Hairdresser's Job Crafting on Customer Orientation and Work Performance

This study aims to understand the effect of salon selection factors on customer satisfaction and customer loyalty through SNS to provide marketing strategies to increase salon profits through SNS. In the SPSS 21.0 program, frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using data from the final 301 part of the questionnaire. The results of the survey are as follows. First of all, the characteristics of SNS were universal and tangible, divided into information, reliability, and beauty salon options. In addition, customer satisfaction and customer loyalty are divided into a single dimension. Second, it was reported that the more the latest information on SNS characteristics is recognized, the higher the customer satisfaction and customer loyalty are. Third, it was found that the more reliable objective information on the factors for selecting beauty salons through SNS was recognized, the higher customer satisfaction and customer loyalty were. Taken together, it is expected that a differentiated education system through SNS will be introduced, and sales will improve by positively affecting customer satisfaction and customer loyalty. In subsequent studies, more reliable studies are expected to be conducted through age diversification and segmentation of various variables.

Information Reliability Assessment and Filtering for Decision Making. Case Study of Lithuanian and China Students’ Life Goals Survey Data

This article presents the methodology and tools to evaluate the reliability of quantitative sociological research data. The problem of filtering unreliable data is usually solved by statistical methods. This article proposes an improved method for filtering unreliable data. In this case, the statistical methods are not applied to the initial data but the value of the distance function between the two preferences. This allows for the disclosure of conflicting or erroneous data. Calculation of the distance between two preferences and prioritisation of life goals are based on binary relation theory, where the properties of symmetry (antisymmetry) are very important. The article presents a case study on 11 life goals evaluation and ranking by Lithuanian and China students. The study revealed that the China student data filtered at least twice as much as the Lithuanian student data, i.e., they are less reliable. The filtered data show that students of both countries ranked the most and the least important life goals in a very similar way with minimum deviations detected in the ranking results.

Media use, information reliability and political efficacy in Tunisia, 2011–2019

Information access and open communication – through in person and mediated information and communication technology – are critical to an informed citizenry in democratic societies. The 2011 Arab Spring uprising that originated in Tunisia and resulted in the overthrow of long-time Tunisian authoritarian president Ben Ali, established a new transitional government with more democratic institutions and more open press and political expression. In this paper, we explore changes over time (2011–2019) in the use by young, educated Tunisians of different political information sources, the perceived reliability of these sources, their information sharing behavior, and sense of being politically well-informed (i.e., political information efficacy). We report here results from the third of three surveys we administered of an online questionnaire to three different but comparable opportunity samples of young, educated Tunisians. The first two surveys conducted in 2012 and 2015 have been previously reported. We compare results from the most recent survey regarding 2019 elections with findings from the two prior surveys. Our findings confirm increasing perceived reliability of government information sources during the 2014 and 2019 elections, and decreasing reliability of social media. Results also confirm that higher perceptions of information reliability along with information sharing, lead to greater political information efficacy which is an important predictor of further democratic political participation.

INFORMATION RELIABILITY ENHANCEMENT METHODS

Information reliability is the property of information to reflect real-world objects with the necessary accuracy. The reliability of information is an essential characteristic of any communication system. It is found that in modern network architectures of test automation systems, the main problem in the field of enhancement of the reliability of information is the creation of methods aimed at solving the problem of enhancing the reliability for «real» time systems.

Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online

Purpose: This study aims to analyze the impact of online cosmetics information, brand trust, and continuous purchasing behavior through in-depth research between brands, including purchase intentions and changes in perception of online shopping for cosmetics brands.Methods: A total of 1,300 surveys were distributed online in the last six months, excluding unfaithful respondents and missing values, and statistical processing was conducted using the IBM Statistical Package for the Social Science (SPSS) 22.0 and Amos 21.0.Results: This study analyzed the relationship between eight variables of reliability, positive emotion, negative emotion, purchase credibility, purchase intent, brand attitude, brand information, and information credibility. The results indicated that the higher the positive emotion, the higher the brand information, purchase intention, information reliability, purchase reliability, and brand attitude. Findings also suggested that the higher the negative emotion, the lower the intention of purchase, information reliability, purchase reliability, and brand attitude. The most influential factor of negative emotion was information reliability. The results of the reliability analysis demonstrated that higher reliability increased brand information, purchase intention, information reliability, purchase reliability, and brand attitude; reliability had the greatest impact on information reliability.Conclusion: When providing online cosmetics brand information, marketers need to strategize regarding brand advertising considering the online and mobile environment and user characteristics, actively proposing and managing contents and advertising that can effectively deliver the main ingredients and effects of non-advertising brand products and continuously provide objective and reliable cosmetics brand information.

Wiarygodność informacyjna banku – perspektywa seniora korzystającego z usług na rynku bankowym

The purpose of the article/hypothesis: The aim of the article is to present the essence of a bank's information reliability and its assessment by a selected group of stakeholders, which are seniors. The conducted study allowed for the positive verification of the following research hypothesis: the bank's information reliability is an important factor that influences the bank's assessment by seniors. Methodology: The text has been divided into three parts. Two of them are theoretical and the authors focused here on a critical analysis of the literature on the subject. The first one describes the problem of trust in banks and public guarantees as factors influencing the shape of the sector. The second part focuses on presenting important issues related to the broadly understood information in the bank–client relationship. In the empirical part of the article, a questionnaire study was conducted in which the information reliability was assessed from the perspective of seniors using banking services. Results of the research: The research showed that 75% of the respondents had in practice encountered a situation in which the bank provided incomplete or false information. Two-thirds of the respondents also emphasized that information credibility is an important element of building trust in a bank. On the other hand, less than half of them indicated that the bank's information message was legible. Keywords: public trust, public guarantees, information reliability, banking sector, senior on the banking services market.

The Problem of Reliability of Information in the Global Network

The reliability of information in the global information space is one of the most important problems of globalization. The credibility of various information resources is currently being studied and considered in different ways. In some cases, the problem of the reliability of information can be assessed as harmful and dangerous. This article, looks at the problem of information reliability in a general theoretical context. Efforts are also made to classify information arrays and categorize information consumers. The “general picture” of the results of a sociological survey of 100 students shows that the problem is significant. In many cases, young people are not “interested” in the reliability of the information, and in some cases they resign themselves to this situation.

Disclosing customers' intentions to use social media for purchase-related decisions

PurposeThe present study intends to shed light on behaviour of customers towards usage of social media for purchasing decisions. The study proposes an extension to technology acceptance model (TAM) to analyse the significance of monetary benefits and information reliability on customers' intention to use social media.Design/methodology/approachThe sample was drawn from social media users of north-western region of India (n = 622). The proposed model was tested using exploratory factor analysis and structural equation modelling.FindingsResults indicate that monetary benefits and perceived ease of use have significant influence on customers' intention to use social media, while information reliability and monetary benefits significantly influence only through perceived usefulness.Practical implicationsThe findings are valuable to marketers to acknowledge the potential of social media to reach to masses by providing timely and reliable information. The study also reveals that website/app developers should implement a user-friendly interface and reliable content to influence customers' usage behaviour.Originality/valueThe study is a unique attempt to examine the effect of monetary benefits and information reliability with TAM's key constructs in the context of social media adoption. Studies undertaken aforementioned dimensions are mainly concerned with examining direct contribution of social media and its effect on purchase decisions.

The Effects and Antecedents of Perceived Fairness in the Deliberative Process for Sustainable Citizens’ Participation

Based on the data from Korean citizen’s deliberation experiments, we examined the effects and antecedents of perceived fairness of the deliberative process. Our empirical study tested whether the perceived fairness of the deliberative process was associated with the outcomes of deliberation (changes in civic participants’ opinions) and explored antecedents that facilitated the perceived fairness of the deliberative process. We found that perceived fairness of the deliberative process positively increased civic participants’ opinion change, information reliability, and culture of acceptance in the deliberative process cultivated the perceived fairness of deliberative process when we controlled personal orientation and characteristics (e.g., political orientation, gender, age and etc.). These results identified conditions for effectively facilitating deliberative civic engagement in the policy decision-making process.