The Effect of Hairdresser's Job Crafting on Customer Orientation and Work Performance

This study aims to understand the effect of salon selection factors on customer satisfaction and customer loyalty through SNS to provide marketing strategies to increase salon profits through SNS. In the SPSS 21.0 program, frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using data from the final 301 part of the questionnaire. The results of the survey are as follows. First of all, the characteristics of SNS were universal and tangible, divided into information, reliability, and beauty salon options. In addition, customer satisfaction and customer loyalty are divided into a single dimension. Second, it was reported that the more the latest information on SNS characteristics is recognized, the higher the customer satisfaction and customer loyalty are. Third, it was found that the more reliable objective information on the factors for selecting beauty salons through SNS was recognized, the higher customer satisfaction and customer loyalty were. Taken together, it is expected that a differentiated education system through SNS will be introduced, and sales will improve by positively affecting customer satisfaction and customer loyalty. In subsequent studies, more reliable studies are expected to be conducted through age diversification and segmentation of various variables.

Identification of Pathogenic Microbes in Tools of Beauty Salon in Jeddah City

Beauty salons may draw in customers with glamour; however, they could also be considered a major health issue. They can cause the spread of bacterial and fungal infections. The purpose of this research was to identify pathogenic microbes from beauty salon tools. Microorganisms from contaminated salon tools and cosmetic products were isolated using various selective media. Microbial isolates were identified based on their molecular and biochemical characteristics. The most common bacterial species isolated were Staphylococcus aureus, Staphylococcus epidermidis, Staphylococcus equorum, Microbacterium spp., Bacillus siamensis, Bacillus subtilis, Sphingomonas aeria, Macrococcus spp., Microbacterium oxydans, Brachybacterium spp., Micrococcus luteus, and Brachybacterium nesterenkovii. Fungal isolates included Penicillium spp., Aspergillus niger, Purpureocillium lilacium, and Aspergillus flavus. Overall, Staphylococcus spp. and A. niger were the most common organisms isolated from the samples. The presence of potential pathogens indicates that the tools used in salons have not been adequately sterilized and the high risk of diseases spread.

Transformação digital: um estudo de caso em um salão de beleza / Digital tranformation: study case in a beauty salon

Apesar do avanço da globalização, muitas empresas de pequeno porte ainda possuem certas dificuldades para adaptar-se às novas tecnologias, dessa forma, o objetivo deste artigo é fornecer metodologias para aprimorar a gestão empresarial de uma empresa de pequeno porte, por meio de um projeto de transformação digital. Para isso, foi escolhido um salão de beleza, localizado em Belém do Pará, onde foram feitos estudos nas áreas de gerência de projetos, gerência da qualidade e simulação de processos, e aplicadas ferramentas de cada uma delas. Na gerência de projetos, foram usadas ferramentas como Canvas Project, Estrutura Analítica de Projetos - para definir o escopo - e Cronograma. Para gerência da qualidade, foi elaborado indicadores com foco na satisfação do cliente no processo de atendimento. Por fim, na simulação de processos, o software ARENA foi usado para criar uma precisão do resultado das propostas apresentadas. Com isso, foi possível perceber que as ferramentas e softwares utilizados para viabilizar e gerenciar o projeto foram fundamentais para a sua execução, e o salão de beleza, o qual foi o objeto do estudo, foi beneficiado com a aplicação do sistema de gestão proposto.

PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN

ABSTRACTThis study focuses on the role of Individual and Relational Interaction Capability in increasing Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value Co-Creation is one of the service organization's strategies in utilizing external resources from customers. This strategy is crucial because the performance of service organizations is mostly determined by the ability of the frontline staff who interact with customers during service meetings. This research belongs to explanatory research with a population of beauty salon customers in Central Java. The sample consisted of 203 customers, and it was determined using the purposive sampling technique. The author collects customer data through the distribution of offline and online questionnaires analyzed using SPSS 23.0-based regression. This study has proven that Emotional and Social Value Co-Creation can mediate between Individual and Relational Capability with Market Performance. Emotional and social values that are created together will be beneficial for the parties involved. For customers, interactions during the value co-creation process will increase their satisfaction because it can fulfill their needs and desires. This study has also shown the role of individual and relational capability in increasing customer willingness to engage in mutual value creation interactions.JEL Codes: D20, L10, M20.Keywords : individual interaction capability, relational interaction capability, emotional value co-creation, social value co-creation, market performance. ABSTRAKStudi ini fokus pada peran Individual dan Relational Interaction Capability dalam meningkatkan Emotional dan Social Value Co-Creation menuju Market Performance pada jasa salon kecantikan. Value Co-Creation merupakan salah satu strategi organisasi jasa dalam memanfaatkan sumberdaya eksternal yang berasal dari pelanggan. Strategi ini sangat penting karena performa organisasi jasa sangat ditentukan oleh kemampuan frontline staff dalam berinteraksi dengan pelanggan pada saat pertemuan jasa. Jenis penelitian bersifat explanatory research dengan populasi pelanggan salon kecantikan di Jawa Tengah. Ukuran sampel yang digunakan sebanyak 203 pelanggan. Teknik pengambilan sampel menggunakan pPurposive sSampling. Peneliti mengumpulkan data pelanggan melalui penyebaran kuisioner secara offline dan online. Alat analisis data menggunakan regresi berbasis SPSS 23.0. Studi ini telah berhasil membuktikan bahwa Emotsional dan Social Value Co-Creation mampu memediasi antara Individuasl dan Relational Capability dengan Market Performance Nilai emosional dan soscial yang dikreasikan bersama akan bermanfaat bagi pihak-pihak yang terlibat. Bagi pelanggan, interaksi selama proses value co-creation akan meningkatan kepuasannya karena kebutuhan dan keinginannya dapat terpenuhi. Studi ini juga telah membuktikan peran individual dan relational capability dalam meningkatkan keinginan pelanggan terlibat dalam interaksi penciptaan nilai bersama.

Selected factors determining the choice of cosmetic masks by cosmetologists

A very important issue in the practice of cosmetologists is the selection of an appropriate cosmetic mask at the end of each care treatment. Due to their effects, cosmetic masks can contain various active substances in different concentrations that are tailored to the needs of a given skin type. The aim of the study was to investigate what are the guidelines of cosmetologists while choosing cosmetic masks in a beauty salon and home care.

Effects of Awareness of the Beauty Master Compositional System on Job Satisfaction and Turnover Intention of Beauty Workers

As the beauty industry grows and the level of beauty technology increases, companies must deploy highly qualified workers, among whom beauty salons are certificates obtained by the best technology hairdressers in the beauty field, but they require high technology, time and cost, but have low acceptance and recognition. Therefore, in this study, we sought to investigate the effect of beauty salon perceptions on compositional systems, job satisfaction and turnover intentions for general hairdressers, and analyzed a total of 289 copies using SPSS21.0 as a self-entry survey. First, female managers in their 40s, who earn more than 5 million won with more than seven years of experience, and secondly, the necessity, adequacy, complement, job satisfaction, and turnover were derived in a single dimension. Third, due to the effect of recognition of beauty functional systems on the composition of beauty functional testing systems, the higher the propensity for recognition, the higher the propensity for appropriateness, and the higher the propensity for subsidiarity. Fourth, job satisfaction showed a fifth definition relationship with a higher propensity for awareness, and a higher tendency for turnover meant a definition relationship with a higher propensity for awareness. As such, it is very important to raise awareness of beauty salons in order to develop the beauty industry and improve advanced technology, and efforts should be made to establish a system to revitalize the beauty salons' system on-site.

The Effects of the Consumer's Consumption Tendency on the Consumption Behavior of Customers visiting Hair salons

As Korea's economic leeway has increased through rapid economic growth, the past simple consumption patterns for food, clothing, and shelter have changed from consumption patterns that invest for quality of life. This change in consumption has also affected the beauty industry, and competition in the beauty salon industry is getting fiercer day by day. Accordingly, it is judged that it is necessary to study the consumption propensity and behavior of customers visiting beauty salons in the current situation. Therefore, this study was conducted to find out whether consumption propensity affects consumption behavior by filling out a questionnaire targeting people in their 20s and 40s who have visited beauty salons. We want to provide the necessary basic data.