SPECIFIFICITY IN EDUCATIONAL COLLEGE SERVICES: MARKETING APPROACH

The tendencies in the current market development of educational services based on integration processes of state and market mechanisms are considered. Particular attention is given to a market approach for the formation and college strategy functioning to increase college competitiveness. It is shown that the peculiarities of college marketing activity should be connected with that in a higher education market interact not two parties (service producer and consumer), but four types of subjects: consumers – parents; em-ployers which are interested in the frame refresh of works and personnel professionalism development; a state – a megacustomer of college educational services interested in the manpower resource formation. The realization of marketing researches, the analysis and the effectiveness estimation will allow more complete developing an extent of supposed educational services and influencing considerably upon a price level taking into account consumer demands.

GO+ DALAM MENUNJANG INT+ UNTUK PENGELOLAAN DATA CMB PADA PERGURUAN TINGGI

The development of information technology , especially in the era of globalization software much influence on human life and the world of education. And supported by increased public participation in information technology to education in particular. Higher Education is a leading university that has had the best level of recognition from the National Accreditation Board makes a lot of enthusiasts who signed up. College Marketing Division has Integram system that supports data management Prospective New Students and can only be accessed on campus. Therefore we need a system that can be used online. To support this necessary or membership management student called INT +. There are four problems in the system that is running INTEGRAM system . There are three objectives in this study. Researchers using the prototype as a research method . Data collection techniques used were observation to stakeholders in the marketing division . This study is limited to the process of getting the data presentation area in the form of name , email and telephone number Prospective New Student . GO + is the latest version of GO that are connected to the Internet can be accessed anywhere. In the implementation shown prototype GO+ with INT+ , so it can be concluded that GO + with INT+ to maximize the performance of Personil Marketing .

Terry Labonte Chevrolet Dealer Targets College Student Market

This case presents the problem of a new owner of an existing dealership coupled with a move to a new location/new facility within the city. The marketing problem is presented whereby a college marketing class is challenged to create a promotional event on campus to make students aware of the dealership and its location. Additionally, two surveys were administered to gain insight of the college student in regard to the dealership and its products/services. Questions/assignments are posed for students appropriate for a marketing promotions course. The questions/assignments address the goals stated by the manager of the dealership.