scholarly journals SPECIFIFICITY IN EDUCATIONAL COLLEGE SERVICES: MARKETING APPROACH

2016 ◽  
Vol 2016 (1) ◽  
pp. 199-205 ◽  
Author(s):  
Наталья Ованесян ◽  
Natalya Ovanesyan ◽  
Валерий Лебедев ◽  
Valeriy Lebedev
Keyword(s):  
Price Level ◽  
Market Development ◽  
Educational Services ◽  
Market Mechanisms ◽  
College Marketing ◽  
Manpower Resource ◽  
Education Market ◽  
State And Market ◽  
Higher Education Market ◽  
Marketing Approach

The tendencies in the current market development of educational services based on integration processes of state and market mechanisms are considered. Particular attention is given to a market approach for the formation and college strategy functioning to increase college competitiveness. It is shown that the peculiarities of college marketing activity should be connected with that in a higher education market interact not two parties (service producer and consumer), but four types of subjects: consumers – parents; em-ployers which are interested in the frame refresh of works and personnel professionalism development; a state – a megacustomer of college educational services interested in the manpower resource formation. The realization of marketing researches, the analysis and the effectiveness estimation will allow more complete developing an extent of supposed educational services and influencing considerably upon a price level taking into account consumer demands.

scholarly journals Ensuring sustainable development of higher education on the basis of digital educational services

2021 ◽  
Vol 106 ◽  
pp. 03014
Author(s):  
Natalya Usova ◽  
Mikhail Loginov ◽  
Elvira Nedorostkova
Keyword(s):  
Higher Education ◽  
Educational Services ◽  
Digital Learning ◽  
The Novel ◽  
Education Development ◽  
Scientific Papers ◽  
Education Market ◽  
Higher Education Market ◽  
The Impact ◽  
The Given

In the context of national economy digital transformation and global challenges impact, the development trends of digital educational services are becoming more and more relevant. In the given article, scientific papers on various aspects of educational services digitization are reviewed. The authors proposed an original approach to the category of “digital educational service”, and revealed stages of digital educational services formation. To identify trends in the digital educational services development and the impact of the novel Covid-19 coronavirus infection pandemic on this process the authors analysed digital learning services development in the higher education market from2016 through 2020. Based on the research results, main trends of higher education development were revealed and prospects for digital educational services development in the medium term were identified.

scholarly journals The Implementation of Adaptive Marketing Concept in the Educational Services Market

2021 ◽  
Vol 93 ◽  
pp. 03007
Author(s):  
Olga Peskova ◽  
Tatiana Boriskina ◽  
Galina Mershieva ◽  
Elena Samsonova ◽  
Vera Tsygankova
Keyword(s):  
Higher Education ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Educational Services ◽  
Russian Higher Education ◽  
Unstable Environment ◽  
Education Market ◽  
Higher Education Market ◽  
Conditions Of Work

The sphere of higher education is in a state of transformation to new conditions of work, this requires the development of adaptive marketing strategies that make it possible to forecast development in an unstable environment. Trends in the Russian market for higher education services are dynamic and are currently associated with: an increase in the capacity of the Russian higher education market and sales of educational services, an increase in the mobility of participants in the educational services market, an increase in competition and the emergence of new participants offering innovative forms of educational services, an increase in demand for high-quality educational services and creative forms of their provision, compulsory attestations of state higher educational institutions, selection approach when recruiting the students. The article discusses the issues of building such a strategy based on the use of preventive response methods, proposes a sequence for implementing an adaptive marketing strategy, substantiates the procedure for conducting marketing research, as well as the possibility of using Internet technologies for positioning in the market.

Digital Learning for Adults in the Context of Education Market Development

2021 ◽  
Author(s):  
Yuriy Petrushenko ◽  
Kateryna Onopriienko ◽  
Iryna Onopriienko ◽  
Volodymyr Onopriienko
Keyword(s):  
Market Development ◽  
Digital Learning ◽  
Education Market

scholarly journals Features of competition in the preschool education market in Moscow

2020 ◽  
Vol 14 (79) ◽  
pp. 124-129
Author(s):  
А. G. Kharlamova ◽  
Keyword(s):  
Preschool Education ◽  
Educational Services ◽  
International Level ◽  
Current State ◽  
Education Market

The article examines the essence of competition within the educational services market, as well as the subjects involved in competition. Examples of competition not only within the country, but also at the international level are given; the essence of the educational services market, its components are considered.The theoretical and practical aspects of the current state of competition in the educational services market are revealed.The main directions of competition in the educational services market and its classification are determined.

Wiring Watkins University

2011 ◽  
pp. 242-263
Author(s):  
Andy Borchers
Keyword(s):  
Erp Implementation ◽  
Web Based ◽  
Budget Planning ◽  
Laptop Program ◽  
Midwestern University ◽  
Education Market ◽  
Card System ◽  
Higher Education Market ◽  
The University ◽  
The Impact

This case describes the “wiring” of Watkins University (a fictional name for a real Midwestern university) between 1997 and 2003 as the university responded to competitive pressures in the higher education market. After describing the University and the competitive challenges it faced, the case takes the student into a strategy session between the organization’s CFO, CTO and Provost as they review progress on four key initiatives: Web based teaching, student laptop program, a Web based ERP implementation and a proposed “one card” system. Questions are raised as to acceptance of the technology, the impact of these initiatives on the organization’s strategic posture and competitiveness, IT budget planning, and future steps for the organization to take.

Unwarranted Stigma

2019 ◽  
pp. 201-221
Author(s):  
Darryl M. Tyndorf Jr.
Keyword(s):  
Higher Education ◽  
Economic Growth ◽  
Community Colleges ◽  
Higher Education Policy ◽  
Education Institution ◽  
University Education ◽  
Demand For Education ◽  
Education Market ◽  
New Research ◽  
Higher Education Market

Investment in higher education is essential to improve the knowledge and skills of a country's labor force for economic growth. Higher education is a dynamic context with various institution types. However, the higher education market and research has generally suggested a single higher education institution, university education. Such single entity promotion has informed policies to increase university enrollments and completions resulting in a belief that universities are prestigious institutions that provide greater economic growth while stigmatizing community colleges as less prestigious and of little or no value to economic growth. University models have provided higher education to selected members of society which has not met the global demand for education or improved economic growth. This chapter will demonstrate that community colleges are becoming a higher education policy focus for their ability to provide flexible, short cycle education, and new research demonstrates their short- and medium-term economic impact. Thus, the community college stigma is unwarranted.

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