scholarly journals The level of omnichannel use in Polish MSMEs

2020 ◽  
Vol 30 (3) ◽  
Author(s):  
Katarzyna Szymczyk
Keyword(s):  
Virtual Reality ◽  
Mobile Devices ◽  
Distribution System ◽  
Continuous Monitoring ◽  
Small And Medium Enterprises ◽  
Underlying Assumption ◽  
Depth Interview ◽  
Online Stores ◽  
Medium Enterprises ◽  
Cati Survey

Nowadays, trade is shifting mainly to virtual reality. Increasingly more customers, using various types of mobile devices, such as computers, smartphones, tablets, look for products and services in online stores, counting on fast, convenient and efficient fulfilment of the order. In order to meet the customers’ requirements, trade enterprises may implement omnichannel strategy as a way to streamline the entire sales and distribution system of goods from the store to the customer, ensuring the possibility of continuous monitoring of the transaction. The paper examines the development of omnichannel strategy by the Polish small and medium enterprises. The underlying assumption of the paper is to identify to what extent the Polish companies concentrate on omnichannel strategy in the functioning of their business. The discussion is based on the results of the study obtained from the CAWI survey, CATI survey, and the in-depth interview conducted among the group of Polish MSMEs in Silesian Voivodeship.

scholarly journals Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

2019 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Dilla Cattleyana ◽  
Adytira Rachman
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Production Capacity ◽  
Raw Material ◽  
Use Of Technology ◽  
Cutting Knife ◽  
Typical Food ◽  
Online Stores ◽  
Medium Enterprises ◽  
E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

scholarly journals Penanganan Pembiayaan Murabahah Macet Pada Koperasi Pondok Pesantren (KOPONTREN) XYZ

2017 ◽  
Vol 3 (8) ◽  
pp. 656
Author(s):  
Sunarno Sunarno ◽  
Imron Mawardi
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Meeting Report ◽  
Analysis Techniques ◽  
Working Cycle ◽  
Depth Interview ◽  
The Republic ◽  
Medium Enterprises ◽  
Depth Interviews

Murabaha Financing have potentially lower risk than other financing product. It chosen by USP Kopontren XYZ to fulfill members financing demand both for business development and consumptive purposes. Termination of Employment Relationship, working cycle and Bad characters some members cause of the collectibility default in Murabaha Financing.This study using qualitative approach and case studies. The collection of primarydata through in-depth interview, while secondary data obtained from the AnnualMembers Meeting report Kopontren XYZ . Explanation building analysis techniques are use to explain the results of in-depth interviews in order to explain the handling of murabaha financing collectibility default.The results explained to handling collectability default adopt according to The Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 35.3 / Per / M.KUKM / X / 2007, executing from cash collateral, financial penalties for those who deliberately, and converts the contract.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

scholarly journals Efforts to Improve MSME Commodity Marketing in Tasikmalaya Regency during the Covid-19 Pandemic through Training and Mentoring Programs

2021 ◽  
Vol 2 (1) ◽  
pp. 38-43
Author(s):  
Mohamad Arief Setiawan ◽  
Kalfin Kalfin ◽  
Perdi Setiawan
Keyword(s):  
Digital Technology ◽  
Small And Medium Enterprises ◽  
Mentoring Programs ◽  
Online Media ◽  
Marketing System ◽  
Continuous Training ◽  
Online Stores ◽  
The Times ◽  
Medium Enterprises

The COVID-19 pandemic has had a very bad impact and decreased income in the Micro, Small, and Medium Enterprises (MSME) sector. An effort is needed that can increase the marketing of MSME products that are in accordance with consumer conditions. There are still many MSME actors who market their products in stores and in the market which are not in accordance with the conditions in the field. Continuous training and assistance are needed in introducing a marketing system that is in accordance with the conditions of the times. One of them is marketing using online media. Based on these circumstances, this study aims to determine efforts to increase the marketing of MSME commodities in Tasikmalaya Regency during the Covid-19 pandemic through training and mentoring programs. The method used in this research is descriptive quantitative. The data used were obtained from interviews with the help of a questionnaire given to MSME actors. Based on the results obtained, the use of online media in marketing MSME products was 19%. From the results of the analysis, it is found that the level of ability to use digital technology is 26%, which means that there are still many MSME actors who do not understand using digital technology, especially in creating online stores. Therefore, continuous training and assistance are needed in improving the understanding of MSME actors and keeping up with the times.  

scholarly journals Perluasan Jangkauan Pasar Pelaku UMKM Di Kota Bandung melalui Implementasi E-Commerce

2019 ◽  
Vol 7 (2) ◽  
pp. 170-177
Author(s):  
Icih Sukarsih ◽  
Eti Kurniati ◽  
Gani Gunawan ◽  
Respita Wulan
Keyword(s):  
Training Programs ◽  
Small And Medium Enterprises ◽  
Average Rate ◽  
Qualitative Approach ◽  
Online Marketing ◽  
Online Stores ◽  
Medium Enterprises ◽  
The City

Abstrak. The existence of Micro, Small and Medium Enterprises (MSME) has an important function in the growth of the economics of Indonesia. The purpose of this research is to find out how to increase awareness and mastery of ecommerce technology so that MSMEs in the city of Bandung. The method used in this research is the quantitative-qualitative mixed approaches from Cresswell (2003). Qualitative approach is done from doing training programs to increase knowledge and awareness, while the qualitative approach will be done by accompanying the MSMEs during implementation.  The result of this research shows that the training programs are very effective at increasing the knowledge and awareness of MSMEs in taking advantage of e-commerce technologies as a online marketing media. After being given training, MSMEs knowledge and mastery of e-commerce technologies increase with an average rate of 76,4%. Through accompaniment, 70% of the subjects had succeeded at implementing e-commerce, by creating and managing online stores in shopee, although had not been completely successful in managing it.  Abstrak. Keberadaan Usaha Mikro, Kecil, dan Menengah (UMKM) mempunyai peranan yang sangat penting dalam  pertumbuhan ekonomi di Indonesia. Tujuan dari penulisan ini adalah bagaimana upaya peningkatan pengetahuan dan penguasaan teknologi  e-commerce para pelaku UMKM di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah pendekatan mixed approaches kuantitatif-kualitatif dari Cresswell (2003). Pendekatan kuantitatif dilakukan melalui kegiatan pelatihan untuk meningkatkan pengetahuan, sedangkan pendekatan kualitatif dilakukan melalui kegiatan pendampingan untuk implementasinya. Hasil dari penelitian ini menunjukkan bahwa kegiatan pelatihan sangat efektif dalam upaya meningkatkan pengetahuan peserta dalam pemanfaatan teknologo e-commerce sebagai media pemasaran online. Setelah diberikan pelatihan, pengetahuan dan penguasaan teknologi ecommerce para pelaku UMKM semakin meningkat, dengan rata-rata peningkatan mencapai 76,4%.  Melalui kegiatan pendampingan, 70% peserta telah berhasil mengimplementasikan ecommerce, yaitu dengan membangun dan mengelola toko online di marketplace shopee, akan tetapi dalam pengelolaannya masih belum optimal.  

scholarly journals Peer-to-Peer Lending in Surabaya: How It Drives Regional Economy?

2017 ◽  
Vol 2 (2) ◽  
pp. 58
Author(s):  
Galih Satria Mahardhika
Keyword(s):  
Business Performance ◽  
Regional Economy ◽  
Small And Medium Enterprises ◽  
Financial System ◽  
Peer To Peer ◽  
Primary Data ◽  
Depth Interview ◽  
Peer Lending ◽  
Medium Enterprises ◽  
Financial Technology

Financial technology, or so called as “Fintech”, has been remarked as a disruptive idea that changed our current financial system. In Indonesia, one of the emerging financial practices related to Fintech is the online-based peer-to-peer lending (P2PL). This research has two objectives: to explore current scheme of P2PL in Surabaya and to learn how P2PL drives the economy of Surabaya. To meet the objectives, numbers of existing papers are being reviewed related to the matter of P2PL and Micro, Small and Medium Enterprises (MSMEs). Primary data is also gathered through in-depth interview from two basic stakeholders of P2PL in Surabaya: the provider of fintech apps and the owner of MSMEs who is benefiting from the fintech apps. The fintech provider is interviewed regarding to the channeling scheme of funds from the lenders to the MSMEs, while the MSME is interviewed related to the escalation of their business after receiving funds from the P2PL provider. By exploring this topic, the scheme of P2PL and the importance of P2PL to drive regional economy are being clearly described. The results are: the funding from P2PL providers help the MSMEs to boost their business performance, and the boosted MSMEs are affecting the regional economy. Keywords: Fintech, Peer-to-peer lending, MSMEs, lending scheme

scholarly journals Employee Resourcing and Performance of Small and Medium Enterprises in Lagos State, Nigeria

2014 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
Paul Olusiji Ogunyomi ◽  
Rasheed Kola Ojikutu
Keyword(s):  
Small And Medium Enterprises ◽  
Target Population ◽  
Skilled Manpower ◽  
Depth Interview ◽  
Lagos State ◽  
Adequate Provision ◽  
And Performance ◽  
Recruitment And Selection ◽  
Medium Enterprises ◽  
Manpower Shortage

The objective of this study is to investigate if employee resourcing can be used to predict the performance of Small & Medium Enterprises (SMEs) in Lagos State, Nigeria. The study adopted the survey research design. Sources of data for the study were primary, secondary, and tertiary. The instruments for the study were in-depth interview and self developed questionnaire using a 4-point Likert scale. A sample of owners/managers of SMEs was drawn from the target population using stratified random sampling techniques. Of the 450 copies of questionnaire administered, 257 copies were returned representing 57 per cent response rate. The reliability test (Cronbach’s Alpha) of the instrument yielded 0.60. Data were analyzed using Statistical Package for Social Sciences (SPSS) version 16. The major finding of the study is that although there is a mild association (0.113) between employee resourcing and performance, it is not strong enough to predict the performance of the sampled SMEs. Most of the owners/managers interviewed opined that retaining employees was one of their greatest challenges but not strong enough to determine the level of their performance as they have always envisaged that some of their staff can leave the organization. Hence, adequate provision is made for skilled manpower shortage. Therefore it is recommended that recruitment and selection should be outsourced to firms which specialize in recruiting employees

scholarly journals Kontribusi PT. Telkom dalam Pengembangan UMKM Perkotaan di Kota Yogyakarta

2020 ◽  
Vol 33 (2) ◽  
Author(s):  
Cika Fauziyah ◽  
Tri Kuntoro Priyambodo ◽  
Sri Rum Giyarsih
Keyword(s):  
Small And Medium Enterprises ◽  
Information Access ◽  
Online Marketing ◽  
Economic Independence ◽  
Descriptive Research ◽  
Job Opportunities ◽  
Depth Interview ◽  
Wide Range ◽  
Qualitative Descriptive ◽  
Medium Enterprises

Penelitian ini bertujuan untuk mengetahui kontribusi PT. Telkom dalam pengembangan Usaha Mikro Kecil dan Menengah perkotaan dan implikasinya terhadap ketahanan wirausaha ekonomi pemuda. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data dilakukan melalui metode wawancara mendalam, observasi, dan dokumentasi. Teknik pengolahan dan analisis data  dilakukan dengan reduksi data, kategorisasi, display data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa PT. Telkom telah berkontribusi terhadap pengembangan UMKM perkotaan yaitu : memberikan informasi  secara cepat, memberikan akses pasar melalui pameran/promosi, memberikan jangkauan pelayanan yang luas, dan memberikan akses untuk peluang bisnis. Penelitian ini juga menemukan bahwa UMKM perkotaan berimplikasi untuk peningkatkan ketahanan wirausaha ekonomi pemuda dalam hal : memiliki jiwa kreatif dan pantang menyerah, memiliki daya saing yang tinggi, meningkatnya kemandirian ekonomi pemuda, meningkatnya kesempatan kerja, bertambah majunya usaha yang ditekuni pelaku UMKM perkotaan, dan meningkatnya keterampilan pemasaran online pelaku UMKM perkotaan.  This study aimed to determine the contributions of PT. Telkom to the development of urban Micro, Small, and Medium Enterprises (MSMEs) and their implications in the entrepreneurial resilience of youth economy. This qualitative descriptive research employed in-depth interview, observation, and documentation for data acquisition. The data analysis involved several steps, namely data reduction, categorization, display, and conclusion. The results affirmed several contributions of PT. Telkom to the development of urban MSMEs, namely the provisions of : quick information, access to market through exhibition/promotion, a wide range of services, and  access to business opportunities. This research also found that the urban MSMEs had implications in the entrepreneurial resilience of youth economy. For instance, the application has successfully increased creativity and tenacity, high competitiveness, economic independence, job opportunities by improving the business run by the urban MSMEs, and the online marketing skills of the urban MSMEs.

scholarly journals Modern Marketing Tools and Internet Technologies in Ukrainian Business in the Formation of Marketing Strategies

2020 ◽  
Vol 4 (4) ◽  
pp. 93-102
Author(s):  
Liudmyla Alaverdian ◽  
◽  
Olesia Romanenko ◽  
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
High Quality Research ◽  
Internet Technologies ◽  
Goods And Services ◽  
Depth Interview ◽  
Business Entities ◽  
Medium Enterprises ◽  
Internet Networks

Research of modern marketing strategies used by business in the Ukrainian market of goods and services, in the context of the process of digitalization is a topical issue. The article reveals and summarizes the components of successful marketing strategies and tools of modern marketing in Ukraine, which should be used by business in a changing environment and existing risks, taking into account the concept of social responsibility. A high-quality research method was applied on social Internet networks, an in-depth interview was conducted, including a survey of 30 key informants - representatives of small and medium enterprises. Key words: marketing strategy, marketing tools, Internet technologies, business entities, Internet marketing, marketing trends

scholarly journals Improving Employees Behavior through Extension in Theory of Planned Behavior: A Theoretical Perspective for SMEs

2016 ◽  
Vol 11 (11) ◽  
pp. 196 ◽  
Author(s):  
Arsalan Mujahid Ghouri ◽  
Naveed R. Khan ◽  
Omar B. Abdul Kareem
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Religious Orientation ◽  
Success Factors ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Analytical Framework ◽  
Employee Behavior ◽  
Underlying Assumption ◽  
Medium Enterprises

<p>The purpose of this paper is to review the conceptualization of the adaptation of Theory of Planned Behavior (TPB) with religious orientation in small and medium enterprises (SMEs). The underlying assumption for TPB implication in SMEs is that employee’s behavioral intention at work may be modified via TPB which shall improve the employee competitiveness, which in turn increases the organizational success factors in the industry. The proposed conceptual framework is based on well-known analytical framework for TPB developed by Ajzen, (1991). Literature suggested that religion engenders the shape of behaviour, which is strongly followed by people. Based upon conceptual and empirical evidences framework and propositions are developed to test the adaptation of TPB and religious orientation in SME. The proposed framework provides a basis for developing an empirical model to advance the TBP with religious orientation in SME which further can be test across the SME sectors and results from different geographical and cultural settings may also be explore. This research contributes to existing knowledge by extension of TPB in SMEs operating in Pakistan, which would result in the improvement of employee’s behavior. This study could be of practical value for SMEs owner/ managers, who want to maximize the employee behavior through effective adaptation of TBP with religious orientation that support their organization.</p>

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