scholarly journals Perluasan Jangkauan Pasar Pelaku UMKM Di Kota Bandung melalui Implementasi E-Commerce

2019 ◽  
Vol 7 (2) ◽  
pp. 170-177
Author(s):  
Icih Sukarsih ◽  
Eti Kurniati ◽  
Gani Gunawan ◽  
Respita Wulan
Keyword(s):  
Training Programs ◽  
Small And Medium Enterprises ◽  
Average Rate ◽  
Qualitative Approach ◽  
Online Marketing ◽  
Online Stores ◽  
Medium Enterprises ◽  
The City

Abstrak. The existence of Micro, Small and Medium Enterprises (MSME) has an important function in the growth of the economics of Indonesia. The purpose of this research is to find out how to increase awareness and mastery of ecommerce technology so that MSMEs in the city of Bandung. The method used in this research is the quantitative-qualitative mixed approaches from Cresswell (2003). Qualitative approach is done from doing training programs to increase knowledge and awareness, while the qualitative approach will be done by accompanying the MSMEs during implementation.  The result of this research shows that the training programs are very effective at increasing the knowledge and awareness of MSMEs in taking advantage of e-commerce technologies as a online marketing media. After being given training, MSMEs knowledge and mastery of e-commerce technologies increase with an average rate of 76,4%. Through accompaniment, 70% of the subjects had succeeded at implementing e-commerce, by creating and managing online stores in shopee, although had not been completely successful in managing it.  Abstrak. Keberadaan Usaha Mikro, Kecil, dan Menengah (UMKM) mempunyai peranan yang sangat penting dalam  pertumbuhan ekonomi di Indonesia. Tujuan dari penulisan ini adalah bagaimana upaya peningkatan pengetahuan dan penguasaan teknologi  e-commerce para pelaku UMKM di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah pendekatan mixed approaches kuantitatif-kualitatif dari Cresswell (2003). Pendekatan kuantitatif dilakukan melalui kegiatan pelatihan untuk meningkatkan pengetahuan, sedangkan pendekatan kualitatif dilakukan melalui kegiatan pendampingan untuk implementasinya. Hasil dari penelitian ini menunjukkan bahwa kegiatan pelatihan sangat efektif dalam upaya meningkatkan pengetahuan peserta dalam pemanfaatan teknologo e-commerce sebagai media pemasaran online. Setelah diberikan pelatihan, pengetahuan dan penguasaan teknologi ecommerce para pelaku UMKM semakin meningkat, dengan rata-rata peningkatan mencapai 76,4%.  Melalui kegiatan pendampingan, 70% peserta telah berhasil mengimplementasikan ecommerce, yaitu dengan membangun dan mengelola toko online di marketplace shopee, akan tetapi dalam pengelolaannya masih belum optimal.  

Incidence of Stakeholders in the corporate social responsibility of micro, small and medium-sized enterprises of Santa Marta

2018 ◽  
Vol 34 (62) ◽  
pp. 3-19
Author(s):  
Guillen León ◽  
Sergio Afcha
Keyword(s):  
Factor Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Value Chain ◽  
Training Programs ◽  
Small And Medium Enterprises ◽  
Corporate Management ◽  
Medium Enterprises ◽  
Corporate Social ◽  
The City

This article analyses the perception and application of corporate social responsibility (CSR) practices in a sample of 499 micro, small and medium enterprises (MSMEs) in the city of Santa Marta (Colombia) following the theory of Stakeholders. Specifically, the interdependence technique of exploratory factor analysis was used to determine the most influential Stakeholders in the execution of CSR practices. It was found that Stakeholders related to the value chain, the environment and corporate management favour social responsibility actions in local MSMEs. In contrast, community and government have less influence on the development of social responsibility practices in MSMEs. Additionally, it was found that the size of the business acts as an important moderator of the development of the CSR. Given that there is a distinctive influence of Stakeholders in the development of responsible practices in the MSMEs of Santa Marta, it is suggested that comprehensive training programs on social responsibility be promoted in smaller companies.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

scholarly journals Peranan UMKM Agribisnis Komoditi Apel Melalui Hilirisasi Pertanian dalam Pemulihan Perekonomian di Kota Batu

2021 ◽  
Vol 5 (4) ◽  
pp. 1262-1269
Author(s):  
Dwi Susilowati ◽  
◽  
Siti Mardiyani ◽  
Suyamto Suyamto
Keyword(s):  
Small And Medium Enterprises ◽  
Qualitative Approach ◽  
City Government ◽  
Commodity Chain ◽  
Negative Effect ◽  
Enhance Efficiency ◽  
Processed Products ◽  
Medium Enterprises ◽  
The Impact ◽  
The City

MSMEs (Micro, Small, and Medium Enterprises) are important to the national economy. The Covid-19 pandemic has affected a wide variety of sectors, including MSMEs, all over the world. The study's objectives were to: 1. identify agribusiness SMEs in the upstream and downstream parts of the apple commodity chain; 2. investigate the position of upstream and downstream agribusiness in Batu City's GRDP; and 3. determine the impact of the Covid-19 pandemic on tourist visits and the productivity of Medium, Small, and Micro Apple agribusiness businesses. The study location was purposely decided in the city of Batu in March-April 2021. Non-probability and purposive sampling were used to determine the respondents. The information gathered is both secondary and primary. The data was analyzed using a descriptive qualitative approach. Out of 23,544 MSMEs in Assess the impact of the Covid-19 epidemic on the environment. Batu district, 1001 (4.25 %) were upstream and downstream apple agribusinesses, according to the findings. Upstream accounts for 78 % apple agribusiness and 22 % of apple agribusiness. Apple cultivation and sales of equipment for apple cultivation are examples of upstream apple agribusiness MSMEs activities. Meanwhile, the downstream apple agribusiness MSMEs is engaged in apple packaging, sales, processing, and sales of apple processed products. Upstream agribusiness accounts for 12.9 percent of Batu city's GRDP, while downstream agribusiness accounts for 20.3 percent of Batu's GRDP. In the upstream and downstream fields, the Covid-19 pandemic has a negative effect on tourist visits and MSMEs' productivity. To return to pre-Covid-19 conditions, it is recommended that the Batu City Government and MSMEs utilize digitalization technology to enhance efficiency, especially in downstream MSMEs.

scholarly journals Perception of Entrepreneurs of Small and Medium Micro Enterprises in Culinary Fields in Pontianak City to Go-Jek Online Transportation

2018 ◽  
Vol 3 (4) ◽  
pp. 44
Author(s):  
Eddy Suratman ◽  
Rio Laksamana ◽  
Romi Suradi
Keyword(s):  
National Economy ◽  
Small And Medium Enterprises ◽  
Qualitative Approach ◽  
The Individual ◽  
Medium Enterprises ◽  
The Impact ◽  
The City ◽  
Micro Enterprises ◽  
Product Promotion

Go-Jek online transportation contributes to the national economy through partnerships with MSMEs. This study focuses on the perceptions of Micro, Small and Medium Enterprises (MSME) entrepreneurs in the culinary field of Go-Jek online transportation in Pontianak City. The purpose of this study was to find out the perceptions and constraints of MSME entrepreneurs in the culinary field in the city of Pontianak after collaborating with online transportation Go-Jek. The study uses descriptive methods with a qualitative approach. The findings of this study are the perceptions of small and medium micro entrepreneurs (MSMEs) in the culinary field in the city of Pontianak on Go-Jek online transportation which is very positive, useful and helps MSME entrepreneurs. Whether it's in product promotion, or in delivering products to consumers. The impact that is also directly felt by MSME entrepreneurs on online transportation is that business revenues increase by 10% to 30%. The obstacles faced are first, the existence of fraud committed by the individual drivers of Go-Jek online transportation to MSMEs and consumers, by buying products ordered by consumers, but not in the shop in question. Both driver services to MSMEs are not polite and unfriendly.

Model Pemberdayaan Usaha Mikro Dan Pengaruhnya Terhadap Kemandirian Usaha

2015 ◽  
Vol 2 (1) ◽  
pp. 75-93
Author(s):  
Mudasetia Hamid ◽  
Evy Rosalina Widyayanti
Keyword(s):  
Human Resources ◽  
Small And Medium Enterprises ◽  
Poverty Rate ◽  
Cultural Centers ◽  
Central Java ◽  
Tourism Education ◽  
The Indian Ocean ◽  
Medium Enterprises ◽  
The City

Yogyakarta is a city and the capital of Yogyakarta Special Region in Java, Indonesia. It is renowned as a center of tourism, education and culture. Yogyakarta is one of the foremost cultural centers of Java. This region is located at the foot of the active merapi vulcano. Yogyakarta is often called the main gateway to the Central Java as where it is geographically located. It stretches from Mount Merapi to the Indian Ocean. This province is one of the most densely populated areas of Indonesia. Yogyakarta is popular tourist destination in indonesia after Bali. These have attracted large number of visitors from across Indonesia and abroad to the city. This status makes Yogyakarta is one of the most heterogeneus cities in Indonesia. In edition, Yogyakarta has attracted large number of people to reside in this city for business. One of these comers is small entrepreneurs with their market munchies enterprise (specially a traditional snack trader). This business is one of famous business in Yogyakarta, we will find rows of pavement vendors selling market munchies. The students and tourists are their main target customers. Market munchies enterprise is part of small and medium enterprises SMEs as livelihood activities. SMEs has an important role in economic growth of Indonesia. Therefore, it is very important to develop and strengthen the micro enterprise empowerment. Micro enterprise empowerment is one of strategy to reduce the poverty rate in Indonesia. Major challenger in implement this program are that micro entrepreneurs are conventional and have satisfied with their revenue. It is very important to develop a comprehensive and sustainable micro enterprise empowerment which consist of strengthen the quality of human resources, maximize the government’s roles, empower the enterprise capital and strengthen the partnership and autonomous. Micro enterprise autonomy will contribute to the economic and investment climate. This will lead to establish an accountable enterprise both for the micro enterprise and customers which at the end will strengthen the development of the micro enterprise in Yogyakarta.Keyword: micro entreprise, human resources, government roles, capital, partnership and autonomous.

EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 165-174
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Ari Ardianto
Keyword(s):  
Financial Constraints ◽  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Qualitative Approach ◽  
Human Resource Managers ◽  
Employer Branding ◽  
Resources Management ◽  
Resource Managers ◽  
Medium Enterprises ◽  
Depth Interviews

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises

HUBUNGAN ANTARA RASIO KREDIT BERMASALAH DENGAN RASIO PROFITABILITAS: Studi Empiris pada BPRse-Kota Tangerang Periode 2015

2017 ◽  
Vol 2 ◽  
pp. 179-186
Author(s):  
Yohan Henri Wibowo
Keyword(s):  
Empirical Evidence ◽  
Significant Relationship ◽  
Small And Medium Enterprises ◽  
Profit Margin ◽  
Financial Report ◽  
Secondary Sources ◽  
Normality Test ◽  
Net Profit ◽  
Medium Enterprises ◽  
The City

The aims of this study is to find empirical evidence, that there is a significant relationship between the Non Performing Loan Ratio is reflected in indicators of Non-Performing Loan (NPL) with a Profitability Ratio that is reflected in the indicators Net Profit Margin (NPM).The collecting of data method is secondary sources from Quarterly Financial Report Rural Banks (hereinafter referred to as BPR) as the city of Tangerang. The sample in this study is BPRin Kota Tangerang are categorized as Micro, Small and Medium Enterprises (hereinafter referred to as SMEs). The hypothesis was tested by normality test and linear regression, The results of the study are not found empirical evidence that there is a significant relationship between Non-Performing Loan Ratios were reflected in NPL with Ratio Profitability indicators are reflected in indicators of NPM.These results indicate that required the mediating factor, namely the Contractual Interest Income from Loans and Expenses of Assets Allowance (hereinafter referred PPAPWD) Keywords: Non-Performing Loan, Net Profit Margin

scholarly journals Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

2019 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Dilla Cattleyana ◽  
Adytira Rachman
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Production Capacity ◽  
Raw Material ◽  
Use Of Technology ◽  
Cutting Knife ◽  
Typical Food ◽  
Online Stores ◽  
Medium Enterprises ◽  
E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

scholarly journals Penanganan Pembiayaan Murabahah Macet Pada Koperasi Pondok Pesantren (KOPONTREN) XYZ

2017 ◽  
Vol 3 (8) ◽  
pp. 656
Author(s):  
Sunarno Sunarno ◽  
Imron Mawardi
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Meeting Report ◽  
Analysis Techniques ◽  
Working Cycle ◽  
Depth Interview ◽  
The Republic ◽  
Medium Enterprises ◽  
Depth Interviews

Murabaha Financing have potentially lower risk than other financing product. It chosen by USP Kopontren XYZ to fulfill members financing demand both for business development and consumptive purposes. Termination of Employment Relationship, working cycle and Bad characters some members cause of the collectibility default in Murabaha Financing.This study using qualitative approach and case studies. The collection of primarydata through in-depth interview, while secondary data obtained from the AnnualMembers Meeting report Kopontren XYZ . Explanation building analysis techniques are use to explain the results of in-depth interviews in order to explain the handling of murabaha financing collectibility default.The results explained to handling collectability default adopt according to The Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 35.3 / Per / M.KUKM / X / 2007, executing from cash collateral, financial penalties for those who deliberately, and converts the contract.

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