scholarly journals Do Fair Trade Labels Bias Consumers’ Perceptions of Food Products? A Comparison between a Central Location Test and Home-Use Test

2021 ◽  
Vol 13 (3) ◽  
pp. 1384
Author(s):  
Joachim J. Schouteten ◽  
Xavier Gellynck ◽  
Hendrik Slabbinck
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Food Products ◽  
Potential Effect ◽  
Global Supply Chain ◽  
Forced Labor ◽  
Grocery Shopping ◽  
Central Location ◽  
Location Test ◽  
At Home

Consumers are paying more and more attention to ethical and social criteria during grocery shopping. As a result, Fair Trade products which are certified to address global supply chain issues (e.g., forced labor, working conditions, fair pay), are gaining popularity. However, it is unclear to which extent Fair Trade labels might influence how consumers perceive such labelled food products. The aim of this research was to examine the potential effect of Fair Trade labels on several measurements (overall liking, sensory profiling, emotions, willingness-to-pay and kCal estimations). Furthermore, tests were carried out at a sensory lab and at home to examine if the evaluation context might impact the label effect. In total, 179 consumers participated in this study of which 90 carried out the test in the sensory test facilities (central location test—CLT) and 89 at home (home-use-test—HUT). Participants evaluated three pairs of food products (nuts, juice and chocolate) of which one was labelled as conventional and the other one as Fair Trade. However, participants were each time evaluating the same Fair Trade product. Results showed that the Fair Trade label increased the overall liking. For the juice and chocolate, a higher willingness-to-pay was found when the product was labelled as ‘Fair Trade’ while no effect of the label was established for the nuts. The Fair Trade label did not affect the kcal estimation of the samples. The Fair Trade label had a rather limited influence on the sensory and emotional profiling of the food products. Furthermore, the results of the CLT and HUT were highly similar indicating that the evaluation context has little impact on the labelling effect.

scholarly journals Effects of salt labelling and repeated in-home consumption on long-term liking of reduced-salt soups

2013 ◽  
Vol 17 (5) ◽  
pp. 1130-1137 ◽  
Author(s):  
Astrid A Willems ◽  
Danielle HA van Hout ◽  
Nicolien Zijlstra ◽  
Elizabeth H Zandstra
Keyword(s):  
Choice Behaviour ◽  
Salt Reduction ◽  
Central Location ◽  
Significant Difference ◽  
Reduced Salt ◽  
The Impact ◽  
Home Consumption ◽  
Location Test ◽  
At Home

AbstractObjectiveThe present study investigated the impact of salt labelling and repeated in-home consumption on liking of reduced-salt soups.DesignParticipants received a chicken noodle soup to be consumed twice weekly at home for 5 weeks. Three soups were included: (i) regular-salt soup as available on the market; (ii) 22 %-reduced-salt soup; and (iii) 32 %-reduced-salt soup. The soups were tasted blind or with the label: ‘same great taste, less salt and more herbs’. In total, there were six experimental groups. All groups received the same soup over the whole period. Desire and liking were measured at each time of consumption.SettingIn-home and central location test.SubjectsFrench consumers (n 646).ResultsThere was no significant difference in liking between the three soups when consumed at home, whereas the reduced-salt soups were less liked than the regular-salt soup in the central location test. Labelling did not boost liking scores, which is probably explained by the fact that all soups were similarly liked when eaten at home.ConclusionsThe surprising results of the present study in France suggest that a salt reduction of up to 32 % in a chicken noodle soup did not affect long-term liking score as assessed by consumers at home. In addition, initial liking measured at the central location was not predictive of liking after repeated in-home consumption. How far we can go in reducing salt in other products without compromising product quality, and how this impacts consumers’ choice behaviour and in turn table salt use at home, are still unanswered questions.

scholarly journals Effect of Environmental and Altruistic Attitudes on Willingness-to-Pay for Organic and Fair Trade Coffee in Flanders

2018 ◽  
Vol 10 (12) ◽  
pp. 4496 ◽  
Author(s):  
Leonard Maaya ◽  
Michel Meulders ◽  
Nick Surmont ◽  
Martina Vandebroek
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Choice Experiment ◽  
Food Products ◽  
Purchase Decisions ◽  
Stated Choice ◽  
Fair Trade Coffee ◽  
Purchasing Behaviour ◽  
Organic Label ◽  
Buying Behaviour

Sustainability labels, on food products, provide information to consumers that the product has been produced in an ethical and environmentally friendly way. We explore the knowledge and purchasing behaviour of the organic label and fair trade label. Secondly, we investigate the willingness-to-pay (WTP) for food products bearing organic and fair trade labels. Thirdly, we examine the effects of demographic characteristics and environmental and altruistic attitudes on WTP for both organic and fair trade labels. Lastly, we evaluate the correlation in WTP for organic and fair trade labels. We draw our conclusions by analyzing a stated choice experiment on consumers’ coffee buying behaviour in Flanders, Belgium. Our results suggest that knowledge of the fair trade label is higher than that of the organic label. The importance of the organic and fair trade labels on coffee purchase decisions, as well as their WTP estimates, were similar. We found a high correlation in WTP for both labels. Our results indicate significant effects of environmental and altruistic attitudes on WTP for both organic and fair trade labels as they apply to coffee.

EXPRESS: Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping

2021 ◽  
pp. 074391562110088
Author(s):  
Luca Panzone ◽  
Alistair Ulph ◽  
Denis Hilton ◽  
Ilse Gortemaker ◽  
Ibrahim Tajudeen
Keyword(s):  
Carbon Footprint ◽  
Carbon Tax ◽  
Food Products ◽  
Grocery Shopping ◽  
Choice Architecture ◽  
Low Carbon ◽  
Policy Objective ◽  
Carbon Footprints ◽  
Design Choice ◽  
Goal Priming

The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. We use an experimental incentive-compatible online supermarket to analyse the effect of a carbon-based choice architecture, which presents commodities to customers in high, medium and low carbon footprint groups, in reducing the carbon footprints of grocery baskets. We relate this choice architecture to two other policy interventions: a bonus-malus carbon tax on all grocery products; and moral goal priming, using an online banner noting the moral importance of reducing one’s carbon footprint. Participants shopped from their home in an online store containing 612 existing food products and 39 existing non-food products for which we had data on carbon footprint, over three successive weeks, with the interventions occurring in the second and third weeks. Choice architecture reduced carbon footprint significantly in the third week by reducing the proportion of choices made in the high-carbon aisle. The carbon tax reduced carbon footprint in both weeks, primarily by reducing overall spend. The goal priming banner led to a small reduction in carbon footprint in the second week only. Thus, the design of the marketplace plays an important role in achieving the policy objective of reducing greenhouse gas emissions.

scholarly journals Determinants of Willingness to Pay for Improved Solid Waste Management System in Lekhnath, Kaski, Nepal

2018 ◽  
Vol 6 ◽  
pp. 1-16 ◽  
Author(s):  
Ananta Raj Dhungana
Keyword(s):  
Developing Countries ◽  
Waste Management ◽  
Willingness To Pay ◽  
Solid Waste ◽  
Management System ◽  
Solid Waste Management ◽  
Family Type ◽  
Waste Management System ◽  
Solid Waste Management System ◽  
At Home

Solid waste management is one of the developmental challenges facing city authorities worldwide, especially in most developing countries. Rapid urbanization has made solid waste management a serious problem in poor and developing countries. This study aims to analyze the determinants of willingness to pay for improved solid waste management system. For this purpose, two hundred and seventeen Households were selected in Lekhnath, Kaski, Nepal. Pre-structured questionnaire was used to collect the data. Data was collected by using systematic random sampling techniques. Multiple Linear Regression analysis was used to find the determinants of willingness to pay for improved solid waste management system. The tentative average wastes produced per day from their house is one kilogram with minimum one hundred gram and maximum ten kilogram per day. Main disposal method/site for solid waste management of majority of the respondents is Burn followed by cannal, near open places, send in waste management vehicle, road side and rivulets. Almost all of the respondents are not satisfied with the community responsible for solid waste management in the study area. The average amount that the respondents have willingness to pay for solid waste management system is Rs 56.84 per month. Further, it is found that Having any member abroad, Remittance received in last one year and House ownership are the major determining factors for willingness to pay for improved solid waste management system in the study area. However, other factors like Sex of the respondents, age of the respondents, family size, Family type, Caste/ethnicity, education of the respondents, Total number of employed person at home, Total number of literate person at home, Major occupation of the respondents, tentative weight of accumulated solid waste per day, Monthly Income of household, Visit at any hotel/restaurant during last 12 months, and Having any livestock at household do not have any significant impact on willingness to pay for improved solid waste management system. Janapriya Journal of Interdisciplinary Studies, Vol. 6 (December 2017)

Spain and the War

1917 ◽  
Vol 11 (3) ◽  
pp. 421-447 ◽  
Author(s):  
Charles H. Cunningham
Keyword(s):  
Agricultural Production ◽  
Close Contact ◽  
Food Products ◽  
Agricultural Products ◽  
Cost Of Living ◽  
Agricultural Resources ◽  
Artificial Stimulus ◽  
The Cost ◽  
At Home

Like other neutral nations of Europe, Spain has been tremendously affected by the war. Though she has not been brought into such close contact with the great struggle as have Holland and the Scandinavian countries, because of her distance from the battlefields and the comparative insignificance of her commercial interests, she has nevertheless felt and is still feeling a great strain, the chief characteristics of which are economic. The cost of living in Spain has increased several fold. This is due in part to the difficulty in obtaining both manfactured articles and coal for her own industries and in part to the great scarcity of agricultural products: the result of the short-sighted policy followed up to the present of exporting food products which should have been retained at home. Though possessed of a greater arable area in proportion to her population than any other country in Europe except Russia, the methods of agricultural production in Spain are wofully deficient. As a result of her own backwardness and her failure to develop either her industrial or her agricultural resources, Spain is now suffering, to a lesser degree possibly, the same inconveniences which are disturbing Germany, France and England: namely, a scarcity of food; and she does not possess the artificial stimulus which those countries have to aid in overcoming it.

scholarly journals An Examination of Consumer Willingness to Pay for Local Products

2015 ◽  
Vol 44 (3) ◽  
pp. 253-274 ◽  
Author(s):  
Aaron Adalja ◽  
James Hanson ◽  
Charles Towe ◽  
Elina Tselepidakis
Keyword(s):  
Willingness To Pay ◽  
Conjoint Analysis ◽  
Random Sample ◽  
Local Food ◽  
Food Products ◽  
The Other ◽  
Local Production

We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products

Food Policy ◽  
2007 ◽  
Vol 32 (2) ◽  
pp. 145-159 ◽  
Author(s):  
Marvin T. Batte ◽  
Neal H. Hooker ◽  
Timothy C. Haab ◽  
Jeremy Beaverson
Keyword(s):  
Willingness To Pay ◽  
Organic Food ◽  
Food Products
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