scholarly journals Effect of Environmental and Altruistic Attitudes on Willingness-to-Pay for Organic and Fair Trade Coffee in Flanders

2018 ◽  
Vol 10 (12) ◽  
pp. 4496 ◽  
Author(s):  
Leonard Maaya ◽  
Michel Meulders ◽  
Nick Surmont ◽  
Martina Vandebroek
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Choice Experiment ◽  
Food Products ◽  
Purchase Decisions ◽  
Stated Choice ◽  
Fair Trade Coffee ◽  
Purchasing Behaviour ◽  
Organic Label ◽  
Buying Behaviour

Sustainability labels, on food products, provide information to consumers that the product has been produced in an ethical and environmentally friendly way. We explore the knowledge and purchasing behaviour of the organic label and fair trade label. Secondly, we investigate the willingness-to-pay (WTP) for food products bearing organic and fair trade labels. Thirdly, we examine the effects of demographic characteristics and environmental and altruistic attitudes on WTP for both organic and fair trade labels. Lastly, we evaluate the correlation in WTP for organic and fair trade labels. We draw our conclusions by analyzing a stated choice experiment on consumers’ coffee buying behaviour in Flanders, Belgium. Our results suggest that knowledge of the fair trade label is higher than that of the organic label. The importance of the organic and fair trade labels on coffee purchase decisions, as well as their WTP estimates, were similar. We found a high correlation in WTP for both labels. Our results indicate significant effects of environmental and altruistic attitudes on WTP for both organic and fair trade labels as they apply to coffee.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee

2005 ◽  
Vol 39 (2) ◽  
pp. 363-385 ◽  
Author(s):  
PATRICK DE PELSMACKER ◽  
LIESBETH DRIESEN ◽  
GLENN RAYP
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Fair Trade Coffee

scholarly journals Willingness to pay for consumer food products in scientific research

2019 ◽  
Vol 53 (2) ◽  
pp. 89
Author(s):  
Ewelina Sobotko
Keyword(s):  
Willingness To Pay ◽  
World Literature ◽  
Food Product ◽  
Food Products ◽  
Theoretical Background ◽  
Consumer Products ◽  
Pricing Strategy ◽  
Purchase Decisions ◽  
Pricing Policy ◽  
The Relationship

<p><strong>Theoretical background</strong>: The basis for developing a company's pricing strategy is information on consumers' willingness to pay (WTP). In order to properly estimate the demand for the products offered, it is necessary to understand the reactions of consumers to different price levels of goods. Research on WTP has been developing dynamically in the international arena for over a decade. The concept of WTP as presented in the article, a concept which may support decisions concerning pricing policy and influence the earnings of entrepreneurs, is rarely discussed in Polish publications.</p><p><strong>Purpose of the article</strong>: Based on the analysis of the literature, the article attempts to answer the question of whether, if buyers are willing to pay a higher price for certain characteristics of food products, WTP is an important predictor of consumers' purchase decisions.</p><p><strong>Research methods</strong>: The article contains studies of Polish and world literature in the field of the development and application of WTP in the context of food consumer products.</p><p><strong>Main findings</strong>: Consumers will most likely accept a higher price if they perceive that the value of a particular characteristic of the product distinguishes it from conventional goods. This means that it is not the price but the WTP that determines the decision to buy a food product. The relationship between value and price, and thus WTP, is crucial in the process of forecasting consumer choices.</p>

Consumer Willingness to Pay for Catechin-enriched Yogurt: Evidence from a Stated Choice Experiment

Agribusiness ◽  
2014 ◽  
Vol 31 (2) ◽  
pp. 243-258 ◽  
Author(s):  
Daniele Moro ◽  
Mario Veneziani ◽  
Paolo Sckokai ◽  
Elena Castellari
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Stated Choice ◽  
Stated Choice Experiment

Personal values and willingness to pay for fair trade coffee in Cape Town, South Africa

2019 ◽  
Vol 239 ◽  
pp. 118012
Author(s):  
James Lappeman ◽  
Tessa Orpwood ◽  
Meghan Russell ◽  
Tatiana Zeller ◽  
Johan Jansson
Keyword(s):  
South Africa ◽  
Willingness To Pay ◽  
Fair Trade ◽  
Personal Values ◽  
Cape Town ◽  
Fair Trade Coffee

Willingness to Pay for Airline Services: A Stated Choice Experiment

2009 ◽  
pp. 165-173
Author(s):  
Pedro Telhado Pereira ◽  
António Almeida ◽  
António Gomes de Menezes ◽  
José Cabral Vieira
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Stated Choice ◽  
Stated Choice Experiment
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