scholarly journals Modern Russian Language Communication Culture (Etiquettical Norms and Anti-Norms in the Form of Association Experiment)

2021 ◽  
Author(s):  
Mariia Sergeevna Romanova
Keyword(s):  
Russian Language ◽  
Language Communication ◽  
Communication Culture ◽  
Modern Russian

scholarly journals Structural and functional model of language communication culture development in the open education center

2021 ◽  
Vol 49 (1) ◽  
pp. 216-231
Author(s):  
Elena I. Elizova ◽  
◽  
Nadezhda Yu. Lantsevskaya ◽  
Tatiana V. Sizova ◽  
◽  
...  
Keyword(s):  
Education System ◽  
Language Teaching ◽  
Functional Model ◽  
Russian Language ◽  
Interactive Methods ◽  
Open Education ◽  
Language Communication ◽  
Culture Development ◽  
Communication Culture ◽  
The Russian Language

Problem and goal. The relevance of the research is determined by the need to find new solutions in the development of the education system in the context of the pandemic and the increasing educational needs of people in further self-development. Russian language education center's structural and functional model of language communication culture development should help to identify the effectiveness of the open education system in Russian and Russian language teaching by involving modern youth in Russia and abroad in the activities of the educational and cognitive club based on the pedagogical University. The purpose of this article is to present the structural-functional model development of a culture of linguistic communication and the results of its implementation in the conditions of open education in Russian language and learning Russian language, created on the basis of pedagogical University. Methodology. The methodological basis of the research is based on the theoretical positions of the system, activity, linguoculturological, and technological approaches. Results. It is established that the structural and functional model of the development of the culture of language communication in the conditions of the open education center based on club activities at the pedagogical University is implemented in three subsystems of the open education center (intercultural, speech, reflexive). The model structure allows you to reflect the development of the culture of language communication of club members and determine the means and technologies of its formation. The culture of language communication consists of four components: normative, ethical, communicative and reflexive competencies. The formation of competencies is carried out by levels, taking into account the evaluation and adjustment components of the effective block of the model. Conclusion. Building a structural-functional model involves the creation of key concepts for improving the study of the Russian language through the use of interactive methods of teaching Russian as a native language and as a foreign centre of open education, acting on the basis of the educational-cognitive club "the Secrets of Russian Philology". Russian language teaching technologies have been implemented to form the normative, communicative, ethical and reflexive competencies of the club's participants, and to introduce effective technologies for teaching the Russian language in the course of semantic reading of Russian writers' works of art.

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

Imperative Forms with the Meaning of Obligation

2019 ◽  
Vol 80 (6) ◽  
pp. 80-84
Author(s):  
N. A. Nikolina
Keyword(s):  
Russian Language ◽  
Imperative Mood ◽  
Modern Russian

This article sets out to analyse forms of the imperative mood, which bear the indirect meaning of obligation. The aim is to characterise the structure and semantics of phrases, in which quasi-imperative forms are used. This analysis determines the direction of grammatical transposition and its nature. It is suggested that the imperative forms with the meaning of obligation are interpretative in nature and indirectly reflect the alleged expression of will. The analysis uses descriptive and structural-semantic methods. The semantic groups of clauses that include the imperative mood forms under consideration are distinguished. The features of the use of imperative forms with the meaning of obligation in the modern Russian language are described.

Ontological and Quantitative Aspects of the Causal Relationship as the Objects of Graduation

2019 ◽  
Vol 80 (4) ◽  
pp. 78-82
Author(s):  
J. Gong
Keyword(s):  
Causal Relationship ◽  
Russian Language ◽  
Modern Russian

The article considers the problems of graduating ontological and quantitative signs of the causal relationship; language means of expressing various degrees of their realisation are presented and classified. The article reveals that the gradual semantics of causation in the modern Russian language is expressed by a combination of constructions denoting the cause, with co-ordinative conjunctions, particles and introductory-modal words, and indicates the actual presence, the supposed presence, and the absence of a causal relationship, as well as the correlation of the situation of a consequence with one, two or many reasons.

Replacing the Stressed [é] with the Stressed [ó]: Causes and Effects

2019 ◽  
Vol 80 (2) ◽  
pp. 80-87
Author(s):  
V. P. Moskvin
Keyword(s):  
Literary Form ◽  
Russian Language ◽  
National Language ◽  
Old Russian ◽  
Literary Forms ◽  
Modern Russian

The article considers the positional conditions of the transition of [é] to [ó], the causes of this phonetic transformation, which can be traced back to the Old Russian language, as well as the conditions for its gradual weakening. On this basis, the A.A. Shakhmatov’s hypothesis, interpreting this transition as a type of regressive labialization, was defined more precisely. Stylistically and orthologically significant reflexes of transition [é] to [ó] in the literary form of the modern Russian national language and its non-literary forms have been characterized and systematized.

Linguocultural aspect of foreign language words of youth jargon

2020 ◽  
Vol 3 (1) ◽  
pp. 42-44
Author(s):  
Malika Zoxirovna Salomova
Keyword(s):  
Foreign Language ◽  
Russian Language ◽  
Semantic Features ◽  
External Borrowing ◽  
Modern Russian

The article is devoted to the problems of analyzing the composition of modern youth jargon. The article outlines the specificity of youth jargon among other socialists of the modern Russian language, gives a description of internal and external borrowing as part of the vocabulary of youth jargon, describes their structural and semantic features.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Сленг на газетной полосе

2020 ◽  
Author(s):  
Olga Iermachkova ◽  
Marianna Figedyová
Keyword(s):  
Print Media ◽  
Russian Language ◽  
Dynamic Processes ◽  
Modern Russian

The article is devoted to slangization, which is one of the most dynamic processes of the modern Russian language. Based on material of Russian print media, the reasons for introducing slang words into a journalistic style are examined, and the functions of such vocabulary in a newspaper are analyzed.

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