The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

scholarly journals Indirect Speech Acts in the Speech of the Characters of the Tale of Bygone Years

Slovene ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 236-255
Author(s):  
Victor S. Savelyev
Keyword(s):  
Speech Acts ◽  
Speech Act ◽  
Verbal Response ◽  
Direct Speech ◽  
Indirect Speech ◽  
Old Russian ◽  
Indirect Speech Acts ◽  
Indirect Speech Act ◽  
The Given ◽  
Modern Russian

The article states that communication in Old Russian as well as in modern Russian discourse is characterized by the use of mono-functional and poly-functional indirect speech acts. Moreover, the important aspect that helps to specify the illocutive functions of indirect speech acts in Old Russian is their verifiability: the verbal or non-verbal response of the interlocutor as well as the frame constructions, which introduce direct speech (preposition). These constructions are also used in the middle of the utterance (interposition) or at the end of the utterance (postposition). The author of the chronicles observes the communicative purposes of both the speaker and the interlocutor, indicating that the given utterance should be regarded as an indirect speech act. By analyzing the use of mono-functional indirect speech acts in the original dialogue fragments of the Tale of Bygone Years, the author works out their typology. The groups of interrogative and non-interrogative indirect speech acts have been singled out, each of them having certain typical characteristics. The semantics of non-interrogative utterances in most cases is connected with the expression of indirect meanings of time and aspect of verbal forms. The use of interrogative utterances as indirect speech acts is mostly connected with the changes not only in the illocutive function, but also in the propositional meaning of the predicative unit: interrogative utterances with negations should be interpreted as affirmative non-interrogative utterances and vice versa. The author comes to the conclusion that the use of modern mono-functional indirect speech acts is traditional, since it is identical to their functioning in Old Russian.

Means of Realization of the Speech Act of Disagreement on the Material of the Russian and Persian Languages

2020 ◽  
Vol 9 (5) ◽  
pp. 39-43
Author(s):  
Hosein Gholami ◽  
Azade Vafai
Keyword(s):  
Second Language ◽  
Foreign Language ◽  
Speech Acts ◽  
Speech Act ◽  
Russian Language ◽  
Communication Process ◽  
Theoretical Knowledge ◽  
Pragmatic Aspects ◽  
The Russian Language

This article is devoted to the analysis of the speech act of disagreement and the ways of its expression in the Russian language. The relevance of this study is due to the increasing role of the study of speech acts of disagreement in the communication process and the necessity and importance of the study of means of implementation. Students studying a foreign language acquire a broad theoretical knowledge of the foreign language, but in practice they face many difficulties. In communication interference occurs. Interference inhibits the assimilation of a foreign language. In order to overcome the interference in learning a second language, it is necessary to pay attention to the pragmatic aspects of the language. This study shows that there are different direct and indirect ways of expressing disagreement.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Dempster-Shafer Theoretic Learning of Indirect Speech Act Comprehension Norms

2020 ◽  
Vol 34 (06) ◽  
pp. 10410-10417
Author(s):  
Ruchen Wen ◽  
Mohammed Aun Siddiqui ◽  
Tom Williams
Keyword(s):  
Recent Work ◽  
Speech Acts ◽  
Speech Act ◽  
Social Roles ◽  
Rule Learning ◽  
Indirect Speech ◽  
Robot Teams ◽  
Indirect Speech Acts ◽  
Indirect Speech Act

For robots to successfully operate as members of human-robot teams, it is crucial for robots to correctly understand the intentions of their human teammates. This task is particularly difficult due to human sociocultural norms: for reasons of social courtesy (e.g., politeness), people rarely express their intentions directly, instead typically employing polite utterance forms such as Indirect Speech Acts (ISAs). It is thus critical for robots to be capable of inferring the intentions behind their teammates' utterances based on both their interaction context (including, e.g., social roles) and their knowledge of the sociocultural norms that are applicable within that context. This work builds off of previous research on understanding and generation of ISAs using Dempster-Shafer Theoretic Uncertain Logic, by showing how other recent work in Dempster-Shafer Theoretic rule learning can be used to learn appropriate uncertainty intervals for robots' representations of sociocultural politeness norms.

scholarly journals Strategi Menyampaikan Keinginan Kalam Bahasa Jepang: Kajian Hairyo Hyougen

2013 ◽  
Vol 1 (1) ◽  
pp. 75
Author(s):  
Radhia Elita
Keyword(s):  
Social Status ◽  
Speech Act ◽  
Communication Process ◽  
Indirect Speech ◽  
Indirect Speech Act

In interaction, there must be some variations occur due to the variation of social status or age. This might be brought about by situation and condition in communication process. For example is when delivering the desires to ask for time or to ask for dating. Offering tea is one strategy to exprees the desire in Japanesse culture. Indirect speech act commonly well-known as indirect culture (kansetsusei) is a kind of distinctive way of Japanesee people. This indirect speech act is also called  kansetsuteki hatsuwa koui. The indirect speach act in airyo hyougen  is a  strategy used to save interlocutor's face.

scholarly journals DESCRIPTIVE VERBAL-NOMINAL CONSTRUCTIONS WITH CAUSATIVE SEMANTICS IN MODERN RUSSIAN

2020 ◽  
Vol 23 (4) ◽  
pp. 83-88
Author(s):  
Evgenia N. Laguzova ◽  
Keyword(s):  
Russian Language ◽  
Semantic Structure ◽  
Semantic Features ◽  
Formal Expression ◽  
Causative Constructions ◽  
Main Components ◽  
The Russian Language ◽  
Modern Russian

The article discusses descriptive verbal-nominal constructions with causative verbal components. The relevance of the study is due to the attention of modern linguistics to the problem of analyticism in the Russian language grammar, the lack of study of the structural and semantic features of analytical constructions with causatives. The novelty of the work consists in identifying the features of the semantic structure of sentences with causative verbal components. A feature of causative DVNC is recognized as dismembered semantics. Two varieties of causative constructions formed by descriptive verbal-nominal constructions are distinguished – sentences with arbitrary and automatic causation. The description of statements draws attention to the main semantic components – causative and causable subjects, methods of their formal expression. Differences in the semantic structure of sentences with spontaneous and automatic causation are shown. The purposefulness of causative action in sentences with spontaneous causation and indirectness of influence in sentences with automatic causation are due to the semantic features of the main components of causative statements with DVNC – the causative and causable subject. Constructions with spontaneous causation form polysubject monopropositive, DVNC with automatic causation form polysubject polypropositive structures. The peculiarity of the semantic structure of additional statements of DVNC unpretentious forms – participal – with causative semantics was noted. In sentences with DVNC unpretentious forms, the incentive is mitigated. Additional statements with DVNC form polypropositive constructions. The development of verbal-nominal constructions with causatives is associated with a tendency to analyticism, characteristic of the modern Russian language grammar. The materials of the article will be used in lexicographic practice – when compiling a dictionary of descriptive verbal-nominal constructions, in teaching special courses on the problem of nomination.

scholarly journals New Phenomena in the Sphere of Derivation Formants as Reflection of the Dynamics of the Russian Language Word-Formation System

2020 ◽  
pp. 5-19
Author(s):  
Natalia Nikolina ◽  
Larisa Ratsiburskaya ◽  
Venera Fatkhutdinova
Keyword(s):  
Word Formation ◽  
Russian Language ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Functional Characteristics ◽  
The Creation ◽  
New Phenomena ◽  
The Russian Language ◽  
Formation System ◽  
Modern Russian

The article considers both new functional characteristics of known word-forming formants and new derivational formants. In modern Russian speech, there has been discovered such a new phenomenon, as the mobility of borrowed elements which can be qualified as affixes (ап, аут, ин, овер). Well-known formants of Greek and Latin origin have proved to perform new pragmatic-stylistic functions: prefixoids нано-, кибер-, крипто-; suffix -оид. These formants are mostly characteristic of terms, but, as the study showed, they can participate in the creation of expressive derivatives. The article uses the material of neologisms in fiction and media texts to identify new formants: prefixes мега-, нон-, он-, оф-; suffixes -инг, -раст; suffixoids -гейт, -оголик; movable formants ап, аут, ин, овер. The appearance of new formants and new semantic and pragmatic characteristics of the known formants reflects the dynamics of the word-formation system of the Russian language, due to the processes of internationalization, "ameroglobalization" in different languages at the turn of the 20 th – 21 th centuries. Neo-derivatives testify to the specifics of knowledge and experience acquisition with the help of word-formation methods and means relevant for a certain period of time. The results of the study contribute to derivatology, neology, pragmalinguistics and can be useful for lecturers and students of higher educational institutions majoring in "Philology" and "Journalism".

“II-composites” as an object of neology and neography of the XXI century

2021 ◽  
pp. 23-30
Author(s):  
Natalia V. Kozlovskaya ◽  
◽  
Sz. Janurik ◽  
Keyword(s):  
Artificial Intelligence ◽  
Growth Dynamics ◽  
Russian Language ◽  
Special Significance ◽  
Compound Nouns ◽  
Scientific Terms ◽  
The Impact ◽  
The Russian Language ◽  
National Corpus ◽  
Modern Russian

The article analyzes the contents and reflects the growth dynamics of a representative group which comprises compound neologisms with the first component stem II (ИИ) (a Russian abbreviation for “artificial intelligence”). It is the process of language integration that plays a significant role in the formation of compound nouns with the first component stem II: the currently widespread functioning of the above-mentioned pattern as well as of similar patterns results from the impact the analytism makes upon the vocabulary and grammar of the Russian language. The research based on the analysis of the data contained in the Russian National Corpus and the “Integrum” mass media database has proved that the component stem II belongs to the most productive formants in the Russian language of the 2010s. The article displays the main tendencies in the formation of lexical paradigms of the “II-compounds” in the modern Russian language. Of special significance in a quantitative sense is the hypernym-hyponym composition of nouns containing a seme “the ability to perform the functions which have traditionally been considered a human’s prerogative”: II-advokat (artificial intelligence (AI) barrister), II-dermatolog (artificial intelligence dermatologist), II-sekretar’ (artificial intelligence secretary), II-yurist (artificial intelligence lawyer). The article also mentions the process of discourse transition of scientific terms with the first component stem II into the modern newspaper and magazine publicism. On the basis of the expert sampling analysis a conclusion is drawn in the article about the heterogeneity of the formant II and the principles of its lexicographic description are outlined which are going to be represented in the publication of annual neological dictionaries “Lexical innovations in the Russian language” recommenced at the department of Modern Russian Lexicography at the Institute for Linguistic Studies of the RAS.

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