scholarly journals Research on Quality Decisions and Coordination with Reference Effect in Dual-Channel Supply Chain

2020 ◽  
Vol 12 (6) ◽  
pp. 2296 ◽  
Author(s):  
Zhou Xideng ◽  
Xu Bing ◽  
Xie Fei ◽  
Li Yu
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Service Quality ◽  
Product Quality ◽  
Cost Sharing ◽  
Supply Chain System ◽  
Optimal Decisions ◽  
Dual Channel ◽  
Reference Quality ◽  
Dual Channel Supply Chain

Although supply quality management has been studied extensively, one important marketing phenomenon, that is, reference effect has been rarely considered in dual-channel supply chain quality management literatures. In fact, the quality reference effect is also an important factor which influences consumer purchasing behavior. We aim to explore the influence of the reference effect on the optimal decisions and performance of a dual-channel supply. Thus, we formulate dynamic models that include the product quality reference effect and the service quality reference effect in a dual-channel supply chain system consisting of a manufacturer and a retailer under the different decision-making scenarios. Utilizing differential game theory, optimal decisions are obtained for the product quality and service quality decision under the different decision-making scenarios. In addition, the optimal decisions and profits are compared, then a service cost-sharing coordinating mechanism is proposed and proven to be effective in the supply chain system. The main results show when the initial reference service quality is low, the consumer service quality reference effect is beneficial to the manufacturer. The spillover effect of service quality is not conducive to the retailer and the manufacturer. When the initial reference product quality is low, both online and offline product quality reference effects are beneficial to the retailer and the manufacturer. The stable (or final) reference quality will not be affected by the initial reference quality. The sum of the two members’ profits under decentralized decision making is less than the total profit of the supply chain under centralized decision making. We design a cost-sharing coordinating mechanism to eliminate the double marginal effect.

scholarly journals Price and Service Competition of Dual-Channel Supply Chain with Consumer Returns

2014 ◽  
Vol 2014 ◽  
pp. 1-10 ◽  
Author(s):  
Lili Ren ◽  
Yong He ◽  
Houfei Song
Keyword(s):  
Supply Chain ◽  
Retail Industry ◽  
Direct Channel ◽  
Service Competition ◽  
Consumer Returns ◽  
Optimal Decisions ◽  
Dual Channel ◽  
Retail Channel ◽  
Additional Costs ◽  
Dual Channel Supply Chain

Products returned by consumers are common in the retail industry and result in additional costs to both the manufacturer and the retailer. This paper proposes dual-channel supply chain models involving consumer returns policies. Also, the price and service competition between retail channel and direct channel is considered in the models. According to the models, we analyze the optimal decisions in both centralized and decentralized scenarios. Then we design a new contract, coordinate the dual-channel supply chain, and enable both the retailer and the manufacturer to be a win-win.

scholarly journals Pricing decision and coordination mechanism of dual-channel supply chain dominated by a risk-aversion retailer under demand disruption

2021 ◽  
Author(s):  
Bo Yan ◽  
Zhuo Chen ◽  
Yanping Liu ◽  
Xiaoxu Chen
Keyword(s):  
Supply Chain ◽  
Coordination Mechanism ◽  
Optimal Decision ◽  
Total Production ◽  
Optimal Decisions ◽  
Dual Channel ◽  
Pricing Decision ◽  
Decentralized Decision Making ◽  
Before And After ◽  
Dual Channel Supply Chain

This paper studies a dual-channel supply chain composed of a retailer and a supplier, and discusses the optimal decisions of supply chain participants under decentralized decision-making without and with demand disruption, respectively. By comparing the optimal decisions in the two scenarios, we find that the optimal decision after demand disruption is a linear function of the demand disruption plus optimal decision before demand disruption. Additionally, when the demand disruption is in interval , the optimal total production of the supply chain is equal before and after demand disruption. Moreover, the profits of the supply chain members and the value of their recognizing demand disruption are largely affected by the scale of demand disruption. Finally, the results show that the improved revenue-sharing contract can effectively improve the supply chain performance.

scholarly journals Pricing Decisions of a Dual-Channel Supply Chain considering Supply Disruption Risk

2018 ◽  
Vol 2018 ◽  
pp. 1-16 ◽  
Author(s):  
Yancong Zhou ◽  
Jin Feng ◽  
Jie Wei ◽  
Xiaochen Sun
Keyword(s):  
Supply Chain ◽  
Supply Disruption ◽  
Direct Sales ◽  
Pricing Decisions ◽  
Optimal Decisions ◽  
Dual Channel ◽  
Dual Channels ◽  
Disruption Risk ◽  
Retail Prices ◽  
Dual Channel Supply Chain

Supply disruption may cause strong complaints of customers, which is a cost loss for the firms in the supply chain. Obviously, if realizing that there is the disruption risk, the members in a supply chain will adjust their decisions. For analyzing the influence, we consider a popular supply chain mode with dual channels, where one manufacturer has its direct sales channel and one traditional retailer channel. The manufacturer may suffer a supply disruption so that all ordered products by the retailer or the direct retail channel will be lost, and the members in supply chain will bear the corresponding disruption penalty from the customers. By considering four structures with different market power relations, the closed-form optimal price decisions of the four models are given. We found that the disruption factor improves the sales prices for any member structure as compared to the supply chain without the disruption. And the direct retail prices in the different modes are the same as each other, but the price of the traditional channel is influenced by the market share. And the sorts of the sales prices under different structures are given. We also conduct some extensive numerical analysis and compare the results under different structures. We observe that the expected optimal profits of considering the external penalty are smaller than those of no external penalty, and we give a sort of the optimal expected profits. And we also provide the effects of some parameters on the optimal decisions and the optimal expected profits.

scholarly journals Optimal decisions for a dual-channel supply chain under information asymmetry

2018 ◽  
Vol 14 (3) ◽  
pp. 1023-1040 ◽  
Author(s):  
Mingyong Lai ◽  
◽  
Hongzhao Yang ◽  
Erbao Cao ◽  
Duo Qiu ◽  
...  
Keyword(s):  
Supply Chain ◽  
Information Asymmetry ◽  
Optimal Decisions ◽  
Dual Channel ◽  
Dual Channel Supply Chain
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