Sources, Uses, and Adequacy of Marketing Information for Commercial Midwestern Cash Grain Farmers

1990 ◽  
Vol 12 (2) ◽  
pp. 187 ◽  
Author(s):  
Marvin T. Batte ◽  
Gary D. Schnitkey ◽  
Eugene Jones
Keyword(s):  
Marketing Information ◽  
Grain Farmers

Sources, Uses, and Adequacy of Marketing Information for Commercial Midwestern Cash Grain Farmers

1990 ◽  
Vol 12 (2) ◽  
pp. 187-196
Author(s):  
Marvin T. Batte ◽  
Gary D. Schnitkey ◽  
Eugene Jones
Keyword(s):  
Marketing Information ◽  
Grain Farmers

Researching the public procurement system: An analysis of winning organizations

2020 ◽  
Vol 16 (5) ◽  
pp. 860-884
Author(s):  
V.G. Kogdenko ◽  
A.A. Sanzharov
Keyword(s):  
Public Procurement ◽  
The Public ◽  
Debt Capital ◽  
Scientific Principles ◽  
General Scientific ◽  
Marketing Information ◽  
High Level ◽  
Return On Sales ◽  
Procurement System ◽  
Social Components

Subject. The article deals with the analysis of suppliers in the public procurement system based on reasonable prequalification parameters. Objectives. The aim is to test the hypothesis about strong reputation characteristics of the winners in the public procurement system and develop a methodology for assessing the reputation of suppliers for prequalification purposes. Methods. We employ general scientific principles and methods of research, like abstraction, generalization of approaches used by domestic and foreign authors for prequalification and assessment of reputation of public procurement participants. Results. To test the hypothesis, we calculated four groups of indicators on corporate, financial, market, and social components of reputation. The methodology was tested on the data obtained from SPARK-Interfax and SPARK-Marketing information resources. Conclusions. The study revealed that not all reputational characteristics of public procurement winners can be regarded as high level. In terms of the corporate component, it is the low level of share capital, indicating the mistrust on the part of owners and their reluctance to invest in the business, and the low percentage of non-current assets. In terms of the market component, it is a low sales growth rate, as well as low return on sales. As to the financial component, it is a low capitalization of winners, low share of long-term debt capital and low credit limit. With respect to the social component, it is a below-average tax burden.

The Zoning System for Strategy Development of SMEs Go Online: A Literature Review

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Development Strategy ◽  
Online Marketing ◽  
Strategy Development ◽  
Future Research ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Government ◽  
Market Needs ◽  
Marketing Information ◽  
Relationship Of

This study aims to figure out what the relationship of empowerment of SMEs through methods of zoning as marketing strategy of SMEs in two different markets (offline and online). The zoning strategy with information and communication system integrated brings together socialization and promotion in a market. This system can help the government in taking and formulating policies to unite SMEs in a new market by not leaving the old market. The method in this study uses qualitative descriptive. There are three propositions produced in this initial research, the first; Offline and online marketing is very relevant for SMEs in Indonesia. Second; marketing information system is access for SMEs to find out the demand or market needs both domestically and internationally. And third; The zoning system can be used as an online development strategy for SMEs to synchronize two different markets, namely offline and online. Further research is needed to validate the propositions found, to generate hypotheses and empirical evidence, we recommend using mix methods for future research.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Marketing Information Systems and Management Information Systems: Education and Training

1991 ◽  
Vol 20 (2) ◽  
pp. 143-152
Author(s):  
Warren Thompson
Keyword(s):  
Information Systems ◽  
Management Information Systems ◽  
Computer Training ◽  
Education And Training ◽  
Computer Education ◽  
Management Information ◽  
Business Executives ◽  
Computer Information Systems ◽  
Marketing Information ◽  
And Training

Computer education and computer training is becoming more important as technology advances. Human resource specialists will be forced to make crucial decisions that will impact the total organization as more organizations use computer technology. Information is important to the organization. Business executives and managers need to be educated and continuously trained on computer information systems. The benefits from computer education and training outweigh its costs. This is evident by the increasing interest in education and training in business organizations. This article compares and discusses management information systems and marketing information systems and focuses upon the training that is needed for today's managers and executives. It is an attempt to review the major concerns of MKIS and MIS education and training.

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