Impact of the Effectiveness of Marketing Information Systems (MkIS) on Business Performance in Financial Service Sector in India

2014 ◽  
Author(s):  
L.Kuladeep Kumar
Keyword(s):  
Information Systems ◽  
Business Performance ◽  
Service Sector ◽  
Financial Service ◽  
Marketing Information

PENGARUH SISTEM INFORMASI AKUNTANSI DAN TEKNOLOGI INFORMASI TERHADAP KINERJA PELAYANAN DI SEKTOR PUBLIK

2011 ◽  
Author(s):  
Hari Wahyudi
Keyword(s):  
Information Systems ◽  
Public Sector ◽  
Service Sector ◽  
Accounting Information ◽  
Service Performance ◽  
Test Reliability ◽  
Test Results ◽  
Performance Information ◽  
Accounting Information Systems ◽  
The Public

This study aimed to investigate the influence of accounting information systems and technology to service performance information on the public sector. Samples in this study were RS. M. Djamil in Padang, PLN, PDAM in Padang and taken at random (purposive sampling). Of the 122 questionnaires had been distributed only 85 questionnaires could be processed. Test Equipment used to test the validity of this study is the test, Test Reliability, Test for multicollinearity, coefficient Determination Test, and the t test, results of this study are: (a) The first hypothesis tests can be concluded that the accounting information systems has significant influence on performance in service sector public. (2) Information technology does not significantly influence the performance of services in the public sector.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Marketing Information Systems and Management Information Systems: Education and Training

1991 ◽  
Vol 20 (2) ◽  
pp. 143-152
Author(s):  
Warren Thompson
Keyword(s):  
Information Systems ◽  
Management Information Systems ◽  
Computer Training ◽  
Education And Training ◽  
Computer Education ◽  
Management Information ◽  
Business Executives ◽  
Computer Information Systems ◽  
Marketing Information ◽  
And Training

Computer education and computer training is becoming more important as technology advances. Human resource specialists will be forced to make crucial decisions that will impact the total organization as more organizations use computer technology. Information is important to the organization. Business executives and managers need to be educated and continuously trained on computer information systems. The benefits from computer education and training outweigh its costs. This is evident by the increasing interest in education and training in business organizations. This article compares and discusses management information systems and marketing information systems and focuses upon the training that is needed for today's managers and executives. It is an attempt to review the major concerns of MKIS and MIS education and training.

Readings in Marketing Information Systems: A New Era in Marketing Research

1970 ◽  
Vol 34 (1) ◽  
pp. 115
Author(s):  
George B. Saunders ◽  
Samuel V. Smith ◽  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
New Era ◽  
Marketing Information

scholarly journals Dynamic linkage between nifty-fifty and sectorial indices of national stock exchange

2020 ◽  
Vol 3 (2) ◽  
pp. 17-27
Author(s):  
Kamaljit Singh ◽  
Vinod Kumar
Keyword(s):  
Causal Relationship ◽  
Granger Causality ◽  
Unit Root ◽  
Service Sector ◽  
Banking Sector ◽  
Stock Exchange ◽  
Unit Root Test ◽  
Granger Causality Test ◽  
Financial Service ◽  
Causality Test

The main objective of this paper is to analyze the trend and pattern of the Nifty-Fifty and sectorial indices. An attempt has been also made to find out the causal relationship among the Nifty-Fifty and NSE sectorial Indices. The unit root test and Granger-causality test has been applied to check the causal relationship between Nifty-Fifty and sectorial indices. The finding of the study shows that the financial service sector had performed better and followed by the banking sector among all the indices while the Pharma sector and the Realty sector were Under-performed in comparison to other indices. The Nifty-Fifty has been found less volatile in comparison to other sectorial indices however Realty sector indices show the highest volatility during the study period.

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