The Impact of Marketing Information Systems on Brilliant Financial Performance in Hospital Industry

2019 ◽  
Author(s):  
Mohammad Fahmi Ahmad ◽  
Sajjad Mohemmed Atiyah ◽  
Arcelan Sadiq
2021 ◽  
pp. 1-15
Author(s):  
Bilal Khalid ◽  
Michal Kot

This study investigated the impact of Accounting Information Systems (AIS) on performance management in Thailand’s banking sector. The study was necessitated by the need to understand the financial performance of banks in Thailand in application of advanced management techniques, business developments, growth of the current contemporary business environment and the intensive competitive business environment in the banking sector.


2019 ◽  
pp. 296
Author(s):  
I Wayan Raka Purnata ◽  
I Made Sadha Suardikha

The purpose of this study is to discuss the impact of e-commerce, organizational culture and accounting information systems on corporate finance in Small and Medium Enterprises (SMEs) in the City of Denpasar. The population in this study were all SME companies that use e-commerce in Denpasar City which collected 870 UKM units. The sampling method used in this study is probability sampling with a simple random sampling method. The results of this study indicate that E-commerce affects positively and significantly on financial performance in SMEs in Denpasar City, organizational culture supports positive and significant financial performance in SMEs in Denpasar City, as well as accounting information systems positive and significant impact on financial performance of SMEs in Denpasar City. Kata Kunci: E-commerc,  organizational culture, SIA, corporate finance, SME.


Author(s):  
Hung W. Chu ◽  
Minh Q. Huynh

In this study, the authors examine the effects of information systems/technologies (IS/T) on the performance of firms engaged in growth strategies based on mergers and acquisitions (M&A). A model derived from a resource-based theory of the firm is developed to predict the influence of IS/T on performance of firms. Data on the financial performance of 133 firms are used to gauge the impact of IS/T on various M&A objectives. The results suggest that IS/Ts implement M&A objectives that seek to increase overall efficiency better than those that seek to introduce new products or efforts to increase sales. Future studies to examine the process of introducing new products from resource-based theory are suggested.


Author(s):  
Ibrahim Ahmed Al Taher - Abtahal Mohammed Ahmed Al Bashir

This study aimed to clarify the impact of the functional information and systems in the information systems in Omdurman National Bank (ONB) namely (production of banking services, marketing information systems, human resources information systems, financial and accounting information systems). The study adopted several methods such as historical, descriptive, conductive and analytical methods. Obtained results concluded that both information systems for the banking production services and marketing information systems have an impact on achieving competitive advantage, in addition to that both financial and accounting information systems and human resources information systems have no effect on the competitive advantage of Omdurman National Bank.


Author(s):  
Christos Karpasitis ◽  
Antonios Kaniadakis

The chapter discusses the impact of the advent and dominance of Social Media in e-marketing. Drawing on concepts from the Social Sciences and the Information Systems field, we propose an understanding of Social Media as useful Marketing Information Systems, which increasingly support the e-marketing function. More specifically, we explore the changing role of customers who as they become increasingly engaged in the Social Media Ecosystem and form communities of interest around certain products, they assume a more active role in co-creating and spreading marketing messages. To demonstrate this process we discuss the case of branded videos that are developed as part of viral marketing campaigns. We show that branded videos constitute digital objects that combine certain content characteristics (visuals, sound, plot), which create cultural and emotional references that help engage customers and contribute to the video's virality in Social Media.


2016 ◽  
Vol 8 (1) ◽  
pp. 181 ◽  
Author(s):  
Hamdi Jaber Barakat ◽  
Hisham Ali Shatnawi ◽  
Shaker Turki Ismail

<p>The study aimed to measure the impact of the elements of marketing system in the banks working in Saudi Arabia and its role in meeting the effects of reducing the price of oil by the lawful rules.</p><p>The population of the study included three banks in all branches working in Saudi Arabia. The intentional sample was withdrawn for the distribution of the study tool (questionnaire) which included marketing managers, where 89 questionnaires were recovered and 75 questionnaires were appropriate for analysis issues.</p><p>The effects of the financial crisis on marketing banks working in Saudi Arabia due to a set of independent variables were formulated as hypotheses represented by: (the dimensions of marketing information systems, the Islamic requirements in marketing the Islamic banks, the core differences between the banks working in Saudi Arabia due to the marketing information systems) in order to measure its impact on the dependent variable (the ability of the banks working in Saudi Arabia to stand up and meet the effects of financial crisis). The hypotheses were selected due to (SPSS) method at the statistical significance 5%.</p><p>The researchers came up with a set of results that supported the hypotheses of the study showing the importance of marketing systems as independent variables in marketing and activating the Islamic financial management in the banks working in Saudi Arabia to prevent the effects of the financial crisis. It was notified that all independent variables that were mentioned above affected the dependent variable. In the light of conclusions, a set of recommendations were provided to enhance the role of marketing information system and activate the marketing of tools of banks working in Saudi Arabia to meet the financial crisis and reduce its effects.</p>


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