Marketing Strategies adopted by various industries in local and global context

2021 ◽  
Author(s):  
Thushari Ramanayeka
Keyword(s):  
Marketing Strategies ◽  
Global Context

Globalizing Asian Religions

2019 ◽  
Keyword(s):  
Sociology Of Religion ◽  
Religious Studies ◽  
Marketing Strategies ◽  
Management Style ◽  
Organizational Dynamics ◽  
Religious Movements ◽  
New Religious Movements ◽  
Scholarly Work ◽  
Global Context ◽  
Asian Religions

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

scholarly journals Of deterritorialization, healthism and biosocialities: the companies' marketing and users' experiences of online genetics

2011 ◽  
Vol 10 (03) ◽  
pp. C04 ◽  
Author(s):  
Pascal Ducournau ◽  
Claire Beaudevin
Keyword(s):  
Medical Devices ◽  
Consumer Goods ◽  
Scientific Basis ◽  
Marketing Strategies ◽  
The Other ◽  
The Internet ◽  
Genetic Tests ◽  
Health Decisions ◽  
Global Context ◽  
Other Hand

Since the early 2000s, anybody can buy genetic tests, directly sold on the Internet. These tests provide information about susceptibilities to some diseases and/or about ancestry. Thus, this article deals with a new e-market, whose scientific basis (validity of the tests) and status (as medical devices or consumer goods) are currently controversial. On one hand, we describe the tests and the advertisement and marketing strategies used by the companies (we made an inventory of about 40); on the other hand, we discuss several aspects on the basis of interviews conducted with users: first, the entanglement of these strategies with the global context of healthism and the emphasis put on individuals’ empowerment regarding health decisions — “individualized biopolitics”. In addition, this article broaches the new kind of biosocial networks appearing in these tests’ wake: some users indeed gather on the basis of a genetic proximity, as is it put forward by their results.

Sign in / Sign up

Export Citation Format

Share Document