Marketing Strategies Adopted by Different Industries in Sri Lankan and Global Context

2021 ◽  
Author(s):  
Sanjeewani Warnakulasooriya
Keyword(s):  
Marketing Strategies ◽  
Sri Lankan ◽  
Global Context

scholarly journals Food-Medicine Interface and its Application in International Level, Comparative Jurisdictions and Sri Lankan Legal Context

2021 ◽  
Vol 12 (1) ◽  
pp. 103-111
Author(s):  
Charith Amidha Hettiarachchi ◽  
Sanath Sameera Wijesinghe
Keyword(s):  
Sri Lanka ◽  
Marketing Strategies ◽  
Sri Lankan ◽  
International Level ◽  
Legal Regime ◽  
Legal Context ◽  
Legal Perspective ◽  
Medicinal Properties ◽  
Legal Sense ◽  
Food Commodity

There has been a growing interest in the Food-medicine interface due to its legal and commercial importance with the development of both food and medicine industries. Food and medicine--even though some foods have therapeutic (curative or preventive) properties--are two different entities, regulated by different legal regimes. Hence, the distinction between food and medicine is crucial in order to protect the interests of consumers. This study is a doctrinal review on the food-medicine interface at international level with particular reference to its application in the Sri Lankan context. There seems to be a lack of global policy consensus or coherent legal regime regarding the food-medicine interface, and the same is true for Sri Lanka. Both Western and Ayurveda drugs are registered with the competent authorities in Sri Lanka: The National Medicines Regulatory Authority and Ayurveda Department, respectively. To register a food as a drug, these authorities can use two criteria: 1. recognised medicinal properties and 2. therapeutic (curative or preventive) purpose of consumption. The registration of a food commodity by these two competent authorities can be taken as a criterion to identify them as medicines thus, to differentiate them in a legal sense from food per se. From a legal perspective, any food not registered by one of these two authorities--irrespective of their therapeutic (curative or preventive) benefits—is considered to be simply a food. This demarcation of the food-medicine interface could be used by industries for the purpose of marketing strategies and law enforcing officers for the purposes of law enforcement.

Globalizing Asian Religions

2019 ◽  
Keyword(s):  
Sociology Of Religion ◽  
Religious Studies ◽  
Marketing Strategies ◽  
Management Style ◽  
Organizational Dynamics ◽  
Religious Movements ◽  
New Religious Movements ◽  
Scholarly Work ◽  
Global Context ◽  
Asian Religions

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

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