scholarly journals Of deterritorialization, healthism and biosocialities: the companies' marketing and users' experiences of online genetics

2011 ◽  
Vol 10 (03) ◽  
pp. C04 ◽  
Author(s):  
Pascal Ducournau ◽  
Claire Beaudevin
Keyword(s):  
Medical Devices ◽  
Consumer Goods ◽  
Scientific Basis ◽  
Marketing Strategies ◽  
The Other ◽  
The Internet ◽  
Genetic Tests ◽  
Health Decisions ◽  
Global Context ◽  
Other Hand

Since the early 2000s, anybody can buy genetic tests, directly sold on the Internet. These tests provide information about susceptibilities to some diseases and/or about ancestry. Thus, this article deals with a new e-market, whose scientific basis (validity of the tests) and status (as medical devices or consumer goods) are currently controversial. On one hand, we describe the tests and the advertisement and marketing strategies used by the companies (we made an inventory of about 40); on the other hand, we discuss several aspects on the basis of interviews conducted with users: first, the entanglement of these strategies with the global context of healthism and the emphasis put on individuals’ empowerment regarding health decisions — “individualized biopolitics”. In addition, this article broaches the new kind of biosocial networks appearing in these tests’ wake: some users indeed gather on the basis of a genetic proximity, as is it put forward by their results.

scholarly journals Healthcare Marketing On The Internet: A Review Of On-Going Concerns

2011 ◽  
Vol 4 (5) ◽  
Author(s):  
S. Altan Erdem
Keyword(s):  
Marketing Strategies ◽  
The Other ◽  
The Internet ◽  
Font Size ◽  
Other Hand ◽  
Healthcare Marketing ◽  
Research Propositions ◽  
Interactive User

<p class="MsoBodyText" style="margin: 0in 34.2pt 0pt 0.5in;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt; mso-bidi-font-style: italic;">There is no doubt that the Internet has proven itself to be the most powerful vehicle for distributing information to millions of individuals.<span style="mso-spacerun: yes;">&nbsp; </span>After all, it is interactive, user-controlled, and provides a means for communication detailed information across a vast spectrum of topics.<span style="mso-spacerun: yes;">&nbsp; </span>When the topic is healthcare marketing, its popularity becomes even more eminent.<span style="mso-spacerun: yes;">&nbsp; </span>There are over 25,000 Internet health sites and this number is climbing rapidly.<span style="mso-spacerun: yes;">&nbsp; </span>On the other hand, there are many who are concerned about the healthcare marketing practices on the Internet.<span style="mso-spacerun: yes;">&nbsp; </span>One of the basic premises of these concerns is based on the questionable accuracy of the information on the Internet and the crucial impact of this lack of accuracy when the information is about healthcare.<span style="mso-spacerun: yes;">&nbsp; </span>This paper proposes various research propositions to understand the nature of these concerns and the potential future of healthcare marketing efforts on the Internet.<span style="mso-spacerun: yes;">&nbsp; </span>It is hoped that future inquiries of these propositions and the ones alike provide a better understanding of the required components of the upcoming healthcare marketing strategies.</span></p>

Methods of Countering Cyber Recruitment (Iraq Model)

2019 ◽  
pp. 196
Author(s):  
Hind Mohammed Abdul Jabbar Ali
Keyword(s):  
Social Justice ◽  
Young People ◽  
Young Men ◽  
The Other ◽  
The Internet ◽  
Information Network ◽  
Political Repression ◽  
Electronic Information ◽  
Terrorist Organizations ◽  
Other Hand

Connecting to the  electronic information network (internet) became the most characteristic that distinguish this era However , the long hours which young men daily spend on the internet On the other hand ,there are many people who are waiting for the chance to talk and convince them with their views This will lead the young people to be part in the project of the “cyber armies “that involved with states and terrorist organizations  This project has been able  to recruitment hundreds of people every day to work in its rank . It is very difficult to control these websites because we can see the terrorist presence in all its forms in the internet   In addition there are many incubation environments that feed in particular the young people minds                                                                                         Because they are suffering from the lack of social justice Also the unemployment, deprivation , social and political repression So , that terrorist organizations can attract young people through the internet by convincing them to their views and ideas . So these organizations will enable to be more  stronger.

scholarly journals The Importance of Moral Behaviours in the Anthropocene Epoch

2019 ◽  
Author(s):  
Ioan Mihnea Marinescu
Keyword(s):  
Human Activity ◽  
Theoretical Perspective ◽  
The Other ◽  
Major Aspect ◽  
Global Context ◽  
Future Researcher ◽  
Other Hand ◽  
Self Actualization ◽  
Self Transcendence

This article wishes to present a theoretical perspective which seeks to addresses the importance of moral behaviours in the current proposed epoch, characterised by the significant impact of human activity upon Earth’s geology and ecosystems, called the Anthropocene. The present paper proposes that, in the current global context, time has come for humanity to implement new adaptive answers to the problems of mutualism, and therefore, argues in favour of the idea that wishing to discover and to behave in accordance with objective moral truths represent, on one hand, a first step in the process of ensuring a collective and benevolent development for mankind, and on the other hand, a major aspect which fulfils both self-actualization needs and self-transcendence needs. In line with this view, this article hopes to inspire future researcher investigations that would aim to find out new and more practical ways of increasing the frequency of moral behaviours.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

Cognitive Dissonance and the Classification of Consumer Goods

1967 ◽  
Vol 31 (4) ◽  
pp. 28-31 ◽  
Author(s):  
Stanley Kaish
Keyword(s):  
Consumer Behavior ◽  
Cognitive Dissonance ◽  
Consumer Goods ◽  
The Other ◽  
Behavioral Sciences ◽  
Marketing Literature ◽  
Other Hand ◽  
Behavioral Criteria

The theory of cognitive dissonance is one of the recently developed tools that marketing has borrowed from the behavioral sciences to investigate consumer behavior. The classification of goods into convenience, shopping, and specialty categories, on the other hand, is among the most venerable ideas in marketing literature. This article merges the two by using the theory of cognitive dissonance to give a new dimension to the classification of consumer goods. The result is a fresh set of behavioral criteria for classifying goods.

scholarly journals Traduções colaborativas: o caso das fanfictions

2018 ◽  
Vol 71 (2) ◽  
pp. 93-108
Author(s):  
Fabíola Do Socorro Figueiredo dos Reis ◽  
Izabela Guimarães Guerra Leal ◽  
Christiane Stallaert
Keyword(s):  
The Other ◽  
The Internet ◽  
Digital Era ◽  
Other Hand ◽  
History Of ◽  
History Of Translation ◽  
Online Group

This article presents the results of a research on voluntary and collaborative translation of fanfictions (stories written by fans), which have figured with higher incidence on the Internet in recent years. Although the collaborative translation is not a new phenomenon and has been documented in the history of translation in Western and non-Western cultures, it gains new dimensions in the digital era. Two fanfictions (named “Palavras com Estranhos” e “Palavras com Amigos”) translated by an online group of 33 Brazilian translators reveal some features of the process of collaborative translation on the Internet. The research reveals the collective character of the online translation practiced by non-professional female translators. Our analysis highlights the chainwork of such a practice, the interaction between translators and readers, and the process singled out by this dual interaction on one hand, between translators themselves and, on the other hand, between translator and reader.

Crime, Law and the Internet

2004 ◽  
Vol 26 (1) ◽  
Author(s):  
Eric Hilgendorf
Keyword(s):  
Criminal Law ◽  
Legal System ◽  
The Other ◽  
The Internet ◽  
Other Hand ◽  
The World ◽  
At Will ◽  
Global Reach

AbstractAfter some introductory remarks on the German legal system and German legal politics, the main forms of datanet crime on the Internet are sketched. After that, one of the most important Internet-cases of the last decade, the CompuServe case, is discussed in some detail. One of the main problems of datanet crime is its global reach. The world-spanning nature of the cyberspace significantly enlarges the ability of offenders to commit crimes that will affect people in a variety of other countries. On the other hand, the jurisdiction of national criminal law cannot be expanded at will by any single nation. A transnational criminal law for the Internet is possible but should be restricted to the defence of universally (or nearly universally) accepted interests and values. In effect, it seems that the problems of computer-related crime on the Internet cannot be solved by criminal law alone.

Book versus Website

2017 ◽  
Author(s):  
John Miles Foley
Keyword(s):  
Oral Tradition ◽  
Emerging Technology ◽  
The Other ◽  
The Internet ◽  
Direct Route ◽  
Other Hand ◽  
Book Versus ◽  
Brick And Mortar

This chapter explains the differences between the Pathways Project website and book, and lays out the advantages of each medium in engaging with the project itself. To read Oral Tradition and the Internet is to engage in the tried-and-true commerce of the tAgora. Although as a morphing book it supports and reflects some online-like activities (Morphing Book), its primary value derives from textual dynamics. You have room to navigate to a degree, but you're also provided a single, direct route—at least within each node—through the shorter, guided, brick-and-mortar presentation. To surf the Pathways Project wiki-website on the other hand is to take advantage of the emerging technology of the eAgora. Its contents are more copious as well as interactive and non-predetermined, so you can formulate your own experience to a radically greater extent. Navigation means cocreation, as the network licenses (and requires) your ongoing participation.

Aporia and Wonder in the Age of Big Data

2019 ◽  
Vol 23 (2) ◽  
pp. 137-152
Author(s):  
Murray Skees ◽  
Keyword(s):  
Social Media ◽  
Big Data ◽  
Media Use ◽  
Internet User ◽  
The Other ◽  
The Internet ◽  
Social Media Use ◽  
Other Hand

My argument in this paper is given in two parts. In Part I, I review the ancient understanding of aporia, focusing on works by Plato and Aristotle. I illustrate two ways of understanding aporia: “cathartic” and “zetetic.” Cathartic aporia refers to the experience of being purged of hubris and ignorance through the dialectic. Zetetic aporia, on the other hand, requires us to engage in, recognize, and work through certain philosophical puzzles or problems. In Part II, I discuss the idea of Big Data and then argue that in the “age of answers” neither conception of aporia appears to be necessarily cultivated by the average Internet user. Our experience of wonder suffers when we rely so heavily on the Internet as a “surrogate expert,” and when our social media use betrays the fact that we always seem to gravitate towards the like-minded.

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