What is Legal and What is Not: Examining the Relationship between Place Marketing, Place Branding, and Legal Geography in Heterotopias

2015 ◽  
Author(s):  
Evgenia Kanellopoulou ◽  
Nikos Foivos Ntounis
Keyword(s):  
Place Branding ◽  
Place Marketing ◽  
Legal Geography ◽  
The Relationship

scholarly journals Patterns of place promotion, place marketing and/or place branding in Dutch municipalities

2017 ◽  
Vol 14 (2) ◽  
pp. 78-88 ◽  
Author(s):  
Martin Boisen ◽  
Peter Groote ◽  
Kees Terlouw ◽  
Oscar Couwenberg
Keyword(s):  
Place Branding ◽  
Place Marketing ◽  
Place Promotion

scholarly journals Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China

2020 ◽  
Vol 12 (23) ◽  
pp. 9902
Author(s):  
WeiChung Huang ◽  
LiChung Jen
Keyword(s):  
Place Branding ◽  
Place Marketing ◽  
Consumer Decisions ◽  
Surrounding Environment ◽  
Novel Approach ◽  
Dynamic View ◽  
Color Priming ◽  
Unique Approach ◽  
Place Promotion

Place branding has become a fast-growing area of research in recent years due to the proliferation of technology and services facilitating travel. However, place-branding research has primarily focused on place promotion and image orchestration. The main purpose of this paper is to address the lack of place–product combination research and introduce a novel approach to extract and commercialize distinctive place elements such as colors. We examine the extent to which place atmospheric colors influence consumer decisions through priming. In addition, we look into the moderating role of a consumer characteristic, productivity orientation (PO), on atmospheric color to consumer decisions. Four studies are conducted in Luoyang, China, with 408 samples in pretest, 83 samples in Study 2, and 2361 samples in Study 3 and 4, to examine our hypotheses. The results support the hypothesis of atmospheric color priming: people are more likely to favor products that display colors similar to their surrounding environment. We also find that PO consumers are more likely to favor products that display color patterns similar to the surrounding environment than consumers under social influence. Drawing from a dynamic view of place branding, we provide a unique approach for scholars and practitioners to grasp the concepts of place marketing.

scholarly journals Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World?

2020 ◽  
Vol 12 (10) ◽  
pp. 4073 ◽  
Author(s):  
Victor-Alexandru Briciu ◽  
Cătălina-Ionela Rezeanu ◽  
Arabela Briciu
Keyword(s):  
Web 2.0 ◽  
Spatial Dynamics ◽  
Place Branding ◽  
Place Marketing ◽  
Web 3.0 ◽  
Global Context ◽  
Interdisciplinary Field ◽  
Significant Difference ◽  
Geographical Position ◽  
Space Of Flows

Places have been promoting their attractions throughout history for almost a century now and place marketing started capturing the attention of economic researchers in the early 1990s. Although the globalized space has become a major interdisciplinary field of study in the past few decades, we still do not have a definite solution for measuring or predicting the changes it brings. The aim of this study is to propose an instrument to help scholars quantify the Web 1.0 and Web 2.0 components of the online presence of place brands and their spatial dynamics in a broader global context. By taking the ‘space of flows’ approach to frame globalization, we questioned whether geography is still destiny in the context of online place branding communication. To answer the question, we developed a category grid and applied it in the content analysis of 82 official country websites. We found that geographical position is still important in conditioning the adoption of Web 1.0, and does not make a significant difference in the adoption of Web 2.0. However, the strongest predictors of the adoption of Web 1.0 are not the ones related to geography, but to socio-economic inequality. It is therefore possible for the theorizations of the advantages of the ‘space of flows’ globalization to be suitable only for Web 2.0, Web 1.0 still being under the influence of the ‘space of place’. We discussed the implications of adopting the network society theory in place branding communication in order to nuance the understanding of the transitions from Web 1.0 to Web 2.0 and from Web 2.0 to Web 3.0 in place marketing.

scholarly journals Architecture as a Product of Tourism Consumption

2021 ◽  
Vol 1203 (3) ◽  
pp. 032004
Author(s):  
Georgia Cheirchanteri
Keyword(s):  
External Environment ◽  
Place Branding ◽  
Economic Benefits ◽  
Social Value ◽  
Tourist Attractions ◽  
Virtual Architecture ◽  
Successful Design ◽  
Traditional Sense ◽  
Transfer Method ◽  
The Relationship

Abstract Nevertheless, iconic architecture assists in the identification of a place, city or precinct, so, structural, functional and aesthetic aspects of architecture, particularly those that represent unique features, attract tourists. Architecture, according to Aldo Rossi, "is at the same time a place, an event and a symbol". Apart from the construction in the "traditional" sense that one perceives, it is also the process by which a building is lined up. It is therefore understood that the concept of architecture which is used, depending on the purpose, as a means of representation, use, impression, but also commercialization. In particular, regarding to the relationship between Architecture and Tourism, buildings and spaces are understood as "products", that means as a series of enhancing activities while at the same time are completing the image and identity of a place (place branding). The aim of this study is to explore the value of iconic buildings to tourism, while assessing their economic and social value in tourism using the benefit transfer method. For example, the Sydney Opera House is exemplary in this respect and is estimated to contribute "US $ 640 million in annual expenses to visitors to Sydney", as it attracts visitors, indirectly encouraging them to spend the night and further. Concluding, it is noted that the value of virtual architecture is often attributed to the construction of brick and reinforced concrete, while the wider benefits that a building can offer are often overlooked or underestimated. However, what attracts the most stray visitors is the design of the buildings and the virtual architecture which in turn identify a part (country or city) of these important landmarks. While the goal of architects is not to create tourist attractions with economic benefits, however, many are increasingly aware that successful design and functional buildings become attractions for visitors on their own – which form an external environment that requires appreciation, so in the end to end up like tourist products.

scholarly journals Hong Kong as a property jurisdiction

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maurice K.-C. Yip
Keyword(s):  
Hong Kong ◽  
Urban Governance ◽  
Content Type ◽  
Constitutional Order ◽  
Land System ◽  
Legal Geography ◽  
One Country Two Systems ◽  
British Colonial ◽  
Colonial Government ◽  
The Relationship

Purpose This study aims to explore how urban governance of Hong Kong is impacted by the formulation and implementation of the new constitutional order of “one country, two systems” that distinguishes between the British colonial government and the current government under Chinese sovereignty. Design/methodology/approach While the literature recognises the society of Hong Kong has been heavily relying on land and property activities, few attempts notice the uniqueness of Hong Kong’s sequential constitutional orders and its relations to those activities. This study presents a geographical enquiry and an archival study to illustrate the spatiality of the new constitutional order and its implications on land injustice. Drawing from the works of legal geography and urban studies, this study extends and clarifies Anne Haila’s conception of Hong Kong as “property state” to “property jurisdiction”. Findings Though common law and leasehold land system were perpetuated from the colonial period, the new constitutional order changed their practices and the underlying logic and ideology. The urban governance order of this property jurisdiction is intended for prosperity and stability of the society, and for the economic benefit and territorial integrity claim of the Chinese sovereignty. Originality/value This study enriches the literature of Hong Kong studies in three major areas, namely, the relationship with China, urban governance and land injustice. It offers a conceptual discussion, which contributes to comparative territorial autonomies studies. It also contributes to legal geography by providing insights beyond the western liberal democracy model.

Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Karin Book ◽  
Gustav Svanborg Edén
Keyword(s):  
Design Methodology ◽  
Success Factors ◽  
Place Branding ◽  
Public Institutions ◽  
Place Marketing ◽  
City Marketing ◽  
Content Type ◽  
Non Profit ◽  
Cultural Phenomenon ◽  
Multi Level

PurposeThe purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and marketing of a city (Malmö).Design/methodology/approachThis paper is produced through a communicative co-constructed process of one scholar and one practitioner within the skateboarding field. Through the narrative told by the practitioner, and with basis in the established understanding and conceptualization of place marketing through sport, success factors of the skateboarding initiatives in Malmö are identified.FindingsThe skateboarding story of Malmö fits well into the established conceptualization of place branding and marketing, neoliberalism and urban entrepreneurialism. Also, it demonstrates the power of a unique user-driven partnerships between skaters, a non-profit organization and public institutions to create a skateboard-friendly city and as a consequence a strong internationally renowned skate-image. The multi-level, multi-content approach is founded in shared values and mutual benefits. Instead of fitting a phenomenon into an outward-oriented image-strategy, skateboarding as a sport and culture has been allowed to develop organically, creating a credible and unique image for Malmö.Originality/valueThis study adds to the literature on sport and city marketing/branding by developing a deeper, empirically founded, understanding of how to combine top-down and bottom-up approaches in urban development, marketing and branding. The results have scientific as well as practical value.

Do Places Have a Personality?

2017 ◽  
pp. 1316-1334
Author(s):  
Sonya Hanna ◽  
Jennifer Rowley
Keyword(s):  
Brand Personality ◽  
Place Branding ◽  
Place Marketing ◽  
Place Brand ◽  
Destination Brand

This chapter contributes to the understanding of the essence and representation of places by considering the personification of places and their relationship to the notion of place brand personality. More specifically, the chapter reviews the personification of places and its link to place representations in place marketing and branding. The theme of place brand personality is further developed and critiqued with reference to traditional theories associated with brand personality. A review of the existing body of theory and research on place brand personality demonstrates the need for further research into place and destination brand personality. The chapter culminates with proposals for further research in this area and suggestions for further embedding the notion of personality in place branding practice.

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