The relationship between place branding and environmental communication: The symbolic management of places through the use of brands

2013 ◽  
Vol 9 (4) ◽  
pp. 254-263 ◽  
Author(s):  
Jordi de San Eugenio Vela
Keyword(s):  
Place Branding ◽  
Environmental Communication ◽  
Symbolic Management ◽  
The Relationship

scholarly journals Architecture as a Product of Tourism Consumption

2021 ◽  
Vol 1203 (3) ◽  
pp. 032004
Author(s):  
Georgia Cheirchanteri
Keyword(s):  
External Environment ◽  
Place Branding ◽  
Economic Benefits ◽  
Social Value ◽  
Tourist Attractions ◽  
Virtual Architecture ◽  
Successful Design ◽  
Traditional Sense ◽  
Transfer Method ◽  
The Relationship

Abstract Nevertheless, iconic architecture assists in the identification of a place, city or precinct, so, structural, functional and aesthetic aspects of architecture, particularly those that represent unique features, attract tourists. Architecture, according to Aldo Rossi, "is at the same time a place, an event and a symbol". Apart from the construction in the "traditional" sense that one perceives, it is also the process by which a building is lined up. It is therefore understood that the concept of architecture which is used, depending on the purpose, as a means of representation, use, impression, but also commercialization. In particular, regarding to the relationship between Architecture and Tourism, buildings and spaces are understood as "products", that means as a series of enhancing activities while at the same time are completing the image and identity of a place (place branding). The aim of this study is to explore the value of iconic buildings to tourism, while assessing their economic and social value in tourism using the benefit transfer method. For example, the Sydney Opera House is exemplary in this respect and is estimated to contribute "US $ 640 million in annual expenses to visitors to Sydney", as it attracts visitors, indirectly encouraging them to spend the night and further. Concluding, it is noted that the value of virtual architecture is often attributed to the construction of brick and reinforced concrete, while the wider benefits that a building can offer are often overlooked or underestimated. However, what attracts the most stray visitors is the design of the buildings and the virtual architecture which in turn identify a part (country or city) of these important landmarks. While the goal of architects is not to create tourist attractions with economic benefits, however, many are increasingly aware that successful design and functional buildings become attractions for visitors on their own – which form an external environment that requires appreciation, so in the end to end up like tourist products.

Place branding scholars and practitioners: “strangers in the night”?

2015 ◽  
Vol 8 (3) ◽  
pp. 266-270 ◽  
Author(s):  
Mihalis Kavaratzis
Keyword(s):  
Design Methodology ◽  
Place Branding ◽  
Theory And Practice ◽  
Direct Result ◽  
Special Session ◽  
Place Management ◽  
Content Type ◽  
The Relationship

Purpose – The purpose of this paper is to deal with the widely acknowledged gap between place branding theory and practice. It makes a direct attempt to address fundamental questions regarding the relationship between place branding scholars and practitioners. The article reports on the special session “Theory meets Practice” that was organised at the Institute of Place Management Conference in Poznan, Poland, in May 2015. Design/methodology/approach – The article raises and attempts to answer questions such as whether the two groups of place branding scholars and practitioners engage with each other’s work, whether they share an understanding of place branding and whether they set the same set of priorities for the advancement of the field. Both academic views and practitioners’ approaches are elaborated upon. Furthermore, the example of a project where both academics and practitioners worked together is used to illustrate the discussion. Findings – The article provides a series of answers regarding the current relationship between place branding theoreticians and practitioners. It also provides an assessment of the motivations and benefits of working more closely together. In this way, the article initiates a discussion that might help place branding theory and practice come closer together. Originality/value – Despite the importance of the issue raised in the article for the development of place branding as a discipline, this is one of the first attempts to directly handle this topic. Another novelty of the article is that it is written in cooperation with both academics and practitioners, thus being a direct result of the relationship discussed.

scholarly journals Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises

2021 ◽  
Vol 2 (1) ◽  
pp. 173-189
Author(s):  
Heather Skinner
Keyword(s):  
Place Branding ◽  
Tourism Industry ◽  
Popular Media ◽  
Branding Strategies ◽  
Global Tourism ◽  
Cyclical Process ◽  
Headline News ◽  
Tourism Destinations ◽  
And Coping ◽  
The Relationship

A focus on continued year-on-year economic growth was beginning to be seen as unsustainable even before the COVID-19 crisis forced many tourism destinations to rethink their marketing and branding. This paper adopts a critical marketing stance to explore the relationship between place branding and two recent extreme conditions affecting the tourism industry: overtourism, as exemplified when the issue became headline news in popular media from the summer of 2017, as many examples were offered of places struggling to cope with their success; and the COVID-19 crisis that effectively brought global tourism to a standstill in 2020, as the industry attempts to rebuild from this current unprecedented crisis. This article is not designed to suggest normative place-branding strategies. Rather, through the presentation of an original model that conceptualizes the cyclical process of rebuilding from crises and coping with success, it aims to provide a warning that whatever place-branding strategies are implemented in a post-pandemic world, for whatever type of tourism, in whatever type of destination, a rein must be employed in order that the drive for recovery from undertourism through successful place branding does not lead to the return of overtourism.

scholarly journals Language and Ecology In Silau Malela Society (Ecolinguistics Study)

2021 ◽  
Vol 11 (2) ◽  
pp. 185
Author(s):  
Akmal Akmal ◽  
Dwi Widayati
Keyword(s):  
Qualitative Research ◽  
Environmental Communication ◽  
The People ◽  
Interdisciplinary Study ◽  
The Relationship

This study focused on to ecolinguistics study that talks about the language and ecology in the Silau Malela society. This study was to find out how the people who lived in Silau Malela, merged into the environment to keep the balance between human and their environment. Ecolinguistics is an interdisciplinary study between ecology or environment and language (linguistics) which is expressed by the human. So this study was not focused on ecology, but it discussed language in life. This study used qualitative research by doing observation and interviewing the people who lived in Silau Malela. This research describes the relationship between human and environmental communication. This society is so familiar with their environment and they also keep the situation so that they can communicate to the surroundings such as their cows, dogs, and others (the pets) and plantations when they do their activities with their pets and plantation. They also gave the name for their pets and sometimes to their plantation so that they understood the meaning of their owner when they were talking to their environment.

scholarly journals Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden

Urban Studies ◽  
2018 ◽  
Vol 55 (15) ◽  
pp. 3437-3453 ◽  
Author(s):  
Ida Andersson ◽  
Laura James
Keyword(s):  
Longitudinal Study ◽  
Environmental Policy ◽  
Place Branding ◽  
Environmental Policies ◽  
The World ◽  
Cherry Picking ◽  
Changing Role ◽  
The Relationship ◽  
Green Cities ◽  
Green City

More and more cities around the world are adopting green-city labels and are making use of their urban environmental policymaking for the purpose of place branding. However, the nature of the relationship between the branding of green cities and urban environmental policymaking is contested. Some researchers have highlighted so-called ‘greenwashing’ and the cherry-picking of easily attained goals. Others argue that green branding is driven by altruism, rather than intra-urban competition and entrepreneurialism. Drawing on literatures on policy tourism and green place branding, this article presents a longitudinal study of green branding in Växjö, Sweden. It contributes to the debate on green place branding by showing how two sets of contradictory impulses – entrepreneurialism/competition versus altruism/cooperation, and cherry-picking/greenwashing versus comprehensive environmental policymaking – affect the relationship between green place branding and environmental policy. In particular, the analysis illuminates the changing role played by policy tourism in shaping both the development of environmental policies and branding practices.

Geobranding in the tourism industry

2015 ◽  
Vol 9 (3) ◽  
pp. 25-35 ◽  
Author(s):  
Мариям Арпентьева ◽  
Mariyam Arpenteva
Keyword(s):  
Place Branding ◽  
Tourism Industry ◽  
The Other ◽  
Destination Marketing ◽  
The Past ◽  
The Relationship ◽  
Theoretical Issues ◽  
Narrative Understanding ◽  
Program Changes

The article is devoted to theoretical issues of branding and re-branding of territories as a component of the development of the tourism industry. The origin and development of studies of the branding and destination marketing at tourism as a holistic system of Sciences about tourism and tourist activities are examined. The concepts of definitions «place branding» and «marketing of territories» and the relationship between them are analyzed. The author notes that the re-branding of territories and foresight designing of tourism are important components of modern tourism. Geobranding as an activity involves several components: the development and implementation of program changes and property promotion, investment attraction, tourists, the restructuring of relations between the population and institutions of the territory, the organization and transformation of the communications site and its representatives with representatives of other regions. Branding is considered as a procedure to establish lasting and profound positive relations of the region with other regions on the base of exclusivity and productivity. To achieve these goals, branding involves analyze of the characteristics of the region in diachronic and synchronic perspectives, in the past, future and present, in the lives of different layers and strata of the region, the various sectors and clusters. It is proposed to distinguish the archetypal (the conceptualization and development of the basic archetypes of the territory) and narrative (understanding and develop stories) branding. Special attention is given to event branding, its role in the actualization of the other components of branding, as well as the ratio of the purposes of branding and identity of the territories and population. The stages, dimensions, features, problems and prospects of rebranding and branding within the scientific tourism and tourism practices are examined.

Place satisfaction revisited: residents’ perceptions of “a good place to live”

2019 ◽  
Vol 12 (3) ◽  
pp. 274-290 ◽  
Author(s):  
Lisa Källström ◽  
Jens Hultman
Keyword(s):  
Place Branding ◽  
Sampling Procedure ◽  
Content Type ◽  
Good Place ◽  
Focus Group Research ◽  
Provider Perspective ◽  
Value Propositions ◽  
Place Satisfaction ◽  
The Relationship ◽  
Empirical Material

Purpose Using service-based logic as its theoretical lens, this study aims to approach residents’ place satisfaction in a novel way. The purpose is to explore residents’ perception of the place in which they live and to shed new light on their place satisfaction. Design/methodology/approach The paper is based on explorative qualitative focus group research. Data were collected in two typical municipalities in southern Sweden. The sampling procedure was purposive, resulting in six focus groups, consisting of a total of 33 residents. The empirical material was transcribed and analyzed using a structured content analysis inspired by grounded theory. Findings A model for understanding residents’ perceptions of what constitutes a good place to live is introduced. The model shows that many value propositions are produced in the provider sphere, independent of the user, for example by the municipality or the business sector. Other value propositions are co-created in a joint sphere, meaning that the user is actively involved in the production of these value propositions. The resident then uses different value propositions to create value-in-use in the resident sphere, independent of the provider, and to co-create value-in-use in the joint sphere. Originality/value The study creates a bridge between the stream of research on place satisfaction and studies that take stakeholders and co-creation into consideration; it shifts from the prevalent provider perspective on place branding and static place attributes to a focus on the relationship between users and providers.

What determines residents’ commitment to a post-communist city? A moderated mediation analysis

2019 ◽  
Vol 29 (1) ◽  
pp. 52-68
Author(s):  
Laurent Tournois ◽  
Chiara Rollero
Keyword(s):  
Place Attachment ◽  
Power Distance ◽  
Place Branding ◽  
Moderated Mediation ◽  
Place Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Place Image ◽  
The Relationship

Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined. Design/methodology/approach The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment. Research limitations/implications A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically. Practical implications To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city. Originality/value To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.

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