Cooperative advertising to induce strategic customers for purchase at the full price

2017 ◽  
Vol 26 (6) ◽  
pp. 2248-2280 ◽  
Author(s):  
Amir Farshbaf‐Geranmayeh ◽  
Masoud Rabbani ◽  
Ata Allah Taleizadeh
Keyword(s):  
Cooperative Advertising ◽  
Strategic Customers

Analysis of Product Rollover Strategies in the Presence of Strategic Customers

2011 ◽  
Author(s):  
Chao Liang ◽  
Metin Cakanyildirim ◽  
Suresh Sethi
Keyword(s):  
Strategic Customers

scholarly journals Selling to strategic customers with cost uncertainty

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Guodaohou Song ◽  
Xiaofang Wang
Keyword(s):  
Production Cost ◽  
Learning Effect ◽  
Optimal Pricing ◽  
Pricing Strategies ◽  
Strategic Customers ◽  
Cost Uncertainty ◽  
Intertemporal Pricing ◽  
Negative Comments ◽  
Second Period

AbstractProduction cost can be influenced by previous sales in an uncertain way. In reality, production cost may decrease in the number of initial buyers due to the learning effect, or increase in the number of initial buyers due to the quality-improving pressure from negative comments of unhappy users. Taking this uncertainty into account, this paper studies the optimal intertemporal pricing strategies of a firm when selling to strategic customers in two periods where production cost in the second period randomly changes with the number of buyers in the first period. Our results suggest how firms should adjust their optimal pricing strategies under different market circumstances.

Value co-creation and appropriation of platform-based alliances in cooperative advertising

2021 ◽  
Vol 96 ◽  
pp. 213-225
Author(s):  
Lu Zhang ◽  
Feng-Wen Chen ◽  
Sen-Mao Xia ◽  
Dong-Mei Cao ◽  
Zhen Ye ◽  
...  
Keyword(s):  
Cooperative Advertising

The Enigma of Cooperative Advertising

1993 ◽  
Vol 8 (2) ◽  
pp. 70-79 ◽  
Author(s):  
Sydney Roslow ◽  
Henry A. Laskey ◽  
J.A.F. Nicholls
Keyword(s):  
Cooperative Advertising
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