The Enigma of Cooperative Advertising

Sydney Roslow; Henry A. Laskey; J.A.F. Nicholls

doi:10.1108/08858629310041348

The Enigma of Cooperative Advertising

Journal of Business and Industrial Marketing ◽

10.1108/08858629310041348 ◽

1993 ◽

Vol 8 (2) ◽

pp. 70-79 ◽

Cited By ~ 14

Author(s):

Sydney Roslow ◽

Henry A. Laskey ◽

J.A.F. Nicholls

Keyword(s):

Cooperative Advertising

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Value co-creation and appropriation of platform-based alliances in cooperative advertising

Industrial Marketing Management ◽

10.1016/j.indmarman.2021.06.001 ◽

2021 ◽

Vol 96 ◽

pp. 213-225

Author(s):

Lu Zhang ◽

Feng-Wen Chen ◽

Sen-Mao Xia ◽

Dong-Mei Cao ◽

Zhen Ye ◽

...

Keyword(s):

Cooperative Advertising

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Cooperative advertising with a strong retailer and a weak manufacturer: a closer look at the consumer electronics industry

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2014.065385 ◽

2014 ◽

Vol 9 (4) ◽

pp. 408

Author(s):

Gozem Guceri Ucar ◽

Stefan Koch

Keyword(s):

Electronics Industry ◽

Consumer Electronics ◽

Cooperative Advertising

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Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers

Journal of Industrial Engineering International ◽

10.1007/s40092-017-0225-7 ◽

2017 ◽

Vol 14 (2) ◽

pp. 265-280 ◽

Cited By ~ 2

Author(s):

Mostafa Setak ◽

Hajar Kafshian Ahar ◽

Saeed Alaei

Keyword(s):

Supply Chain ◽

Information Sharing ◽

Incentive Mechanism ◽

Cooperative Advertising ◽

Cost Information

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Cooperative advertising with two local advertising options in a retailer duopoly

Scientia Iranica ◽

10.24200/sci.2020.53826.3440 ◽

2020 ◽

Vol 0 (0) ◽

pp. 0-0

Author(s):

Saeed Alaei ◽

Neda Manavizadeh

Keyword(s):

Cooperative Advertising

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Looking Forward Approach for dynamic cooperative advertising game model

Vestnik of Saint Petersburg University Applied Mathematics Computer Science Control Processes ◽

10.21638/11702/spbu10.2019.206 ◽

2019 ◽

Vol 15 (2) ◽

pp. 221-231

Author(s):

Lihong Shi ◽

◽

Ovanes L. Petrosian ◽

Alina V. Boiko ◽

Keyword(s):

Game Model ◽

Cooperative Advertising

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Cooperative Advertising

Dictionary of Marketing Communications ◽

10.4135/9781452229669.n824 ◽

2012 ◽

Keyword(s):

Cooperative Advertising

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Cooperative advertising to induce strategic customers for purchase at the full price

International Transactions in Operational Research ◽

10.1111/itor.12427 ◽

2017 ◽

Vol 26 (6) ◽

pp. 2248-2280 ◽

Cited By ~ 11

Author(s):

Amir Farshbaf‐Geranmayeh ◽

Masoud Rabbani ◽

Ata Allah Taleizadeh

Keyword(s):

Cooperative Advertising ◽

Strategic Customers

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Retail competition and cooperative advertising

Operations Research Letters ◽

10.1016/j.orl.2010.10.006 ◽

2011 ◽

Vol 39 (1) ◽

pp. 11-16 ◽

Cited By ~ 63

Author(s):

Xiuli He ◽

Anand Krishnamoorthy ◽

Ashutosh Prasad ◽

Suresh P. Sethi

Keyword(s):

Cooperative Advertising ◽

Retail Competition

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Game model of vertical cooperative advertising under asymmetric channel power

2011 International Conference on E-Business and E-Government (ICEE) ◽

10.1109/icebeg.2011.5882602 ◽

2011 ◽

Author(s):

Wang Huaqing ◽

Zhao Longfei ◽

Zhu Huahua

Keyword(s):

Game Model ◽

Cooperative Advertising ◽

Asymmetric Channel ◽

Channel Power

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Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics

Lecture Notes in Business Information Processing - Software Business ◽

10.1007/978-3-642-30746-1_13 ◽

2012 ◽

pp. 154-167

Author(s):

Gozem Guceri-Ucar ◽

Stefan Koch

Keyword(s):

Video Game ◽

Cooperative Advertising ◽

Theoretic Analysis ◽

Game Theoretic Analysis ◽

Software Publisher ◽

Game Theoretic

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