The Study of Brand Perception through Social Network Sites and Corporate Social Responsibility Programs

2013 ◽  
Author(s):  
Rungsiman Nararatwong ◽  
Nagul Cooharojananone ◽  
Nattarat Pongsupankij ◽  
Rajalida Lipikorn ◽  
Kanokwan Atchariyachanvanich
Keyword(s):  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Social Network Sites ◽  
Brand Perception ◽  
Corporate Social

Corporate Social Responsibility

2020 ◽  
pp. 65-78
Author(s):  
George Kofi Amoako ◽  
Kwasi Dartey-Baah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Banking Sector ◽  
Business Success ◽  
Active Involvement ◽  
Banking Institutions ◽  
Brand Perception ◽  
National Headquarters ◽  
Corporate Social

This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and competitive advantage are discussed in relation to findings from a study that was conducted at the national headquarters of GCB Bank and Barclays Bank Limited in Accra. The results showed a good understanding of the concept of CSR from both customers and employees of both banks. There was a significant and positive connection between effective implementation of CSR initiatives, brand perception, and competitive advantage. CSR was discovered as a tool for business success in the banking sector in Ghana. This chapter explains the benefits of CSR activities to the development of impalpable organizational assets, and as a result, generating better results for banking institutions in Ghana. The authors make a case for the inclusion and active involvement of customers and employees in the CSR initiatives of banks in order to boost brand perception.

A bibliometric analysis of employee-centred corporate social responsibility research in the 2000s

2019 ◽  
Vol 16 (5) ◽  
pp. 691-717 ◽  
Author(s):  
Mei Peng Low ◽  
Donald Siegel
Keyword(s):  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Bibliometric Analysis ◽  
Quality Criteria ◽  
Knowledge Development ◽  
Content Type ◽  
Research Dissemination ◽  
Scopus Database ◽  
Corporate Social

Purpose This paper aims to study the knowledge development and research dissemination on employee-centred CSR research through a social network approach by adopting bibliometric analysis. Design/methodology/approach By using the bibliometric data obtained from Scopus, descriptive analysis using social network analysis together with visualisation tool to examine the knowledge development and research dissemination on employee-centred CSR. The publications were identified by limiting search in Scopus database through keywords, namely, Corporate Social Responsibility, Employee and/or Internal Corporate Social Responsibility, from 2000 to 2018 in all document types and access type. The data were analysed by year, source of publication, author, country, affiliation, subject area and term analysis. Findings The findings reveal that the Journal of Business Ethics and Social Responsibility Journal are the two key journals publishing in employee-centred CSR. The USA and the UK are the two main countries that dominate the publication production. Most of the publications are in the area of business, management and accounting. Main publications are contributed by Andriukaitiene, R., Swaen, V. and Vveinhardt, J. The number of publication increases marginally from year to year. More focus linkages were established between employee-centred CSR with organisational commitment and firm performance in the late 2016. Research limitations/implications The analysis and findings are only limited to data retrieved from the Scopus database from year 2000 to 2018 on 31 December 2018. Besides, the selection of the quality criteria is based on researchers’ definition of suitable empirical basis. Practical implications The findings of this paper provide insights to the researchers on the development of CSR research has expanded to internal stakeholders. It also contributes by identifying the sources of research and its development trends in employee-centred CSR research. Social implications The findings provide a holistic picture of domino effects of CSR initiatives in organisational behaviour. It also further reinforces the awareness internal CSR being another important perspective of CSR. Originality/value The originality of this paper lies in its contribution in the bibliometric approach to study the dissemination trend of employee-centred CSR research from the Scopus database.

Twitter and corporate social responsibility

2015 ◽  
Vol 31 (7) ◽  
pp. 35-37
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Relationship Management ◽  
News Medium ◽  
Full Potential ◽  
Content Type ◽  
Use Of Social Media ◽  
Corporate Social

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their value for relationship management. Uses social network analysis to evaluate Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies mainly talked to stakeholders as a whole, usually about the things they wanted to tell them. Now social media have given each of us the opportunity to have individual discussions with them about things that matter to us. But just because the technology’s available, doesn’t mean companies have to use it – and some seem strangely reluctant to engage in one-to-one dialogue, particularly in areas like CSR. Practical implications – Concludes that companies remain cautious in their use of social media to communicate their CSR activities and that few exploit Twitter’s full potential for relationship management. Social implications – Asks if more corporations will use social media for interactive dialogue and relationship management or if they will continue to treat Twitter as a news medium rather than a social network. Originality/value – Presents empirical evidence showing how – and how intensively – companies are using Twitter to communicate with stakeholders interested in CSR.

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