The diffusion of corporate social responsibility through social network ties: From the perspective of strategic imitation

2018 ◽  
Vol 26 (1) ◽  
pp. 186-198 ◽  
Author(s):  
Hailiang Zou ◽  
Xuemei Xie ◽  
Xiaohua Meng ◽  
Mengyu Yang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Network Ties ◽  
Social Network Ties ◽  
Corporate Social

A bibliometric analysis of employee-centred corporate social responsibility research in the 2000s

2019 ◽  
Vol 16 (5) ◽  
pp. 691-717 ◽  
Author(s):  
Mei Peng Low ◽  
Donald Siegel
Keyword(s):  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Bibliometric Analysis ◽  
Quality Criteria ◽  
Knowledge Development ◽  
Content Type ◽  
Research Dissemination ◽  
Scopus Database ◽  
Corporate Social

Purpose This paper aims to study the knowledge development and research dissemination on employee-centred CSR research through a social network approach by adopting bibliometric analysis. Design/methodology/approach By using the bibliometric data obtained from Scopus, descriptive analysis using social network analysis together with visualisation tool to examine the knowledge development and research dissemination on employee-centred CSR. The publications were identified by limiting search in Scopus database through keywords, namely, Corporate Social Responsibility, Employee and/or Internal Corporate Social Responsibility, from 2000 to 2018 in all document types and access type. The data were analysed by year, source of publication, author, country, affiliation, subject area and term analysis. Findings The findings reveal that the Journal of Business Ethics and Social Responsibility Journal are the two key journals publishing in employee-centred CSR. The USA and the UK are the two main countries that dominate the publication production. Most of the publications are in the area of business, management and accounting. Main publications are contributed by Andriukaitiene, R., Swaen, V. and Vveinhardt, J. The number of publication increases marginally from year to year. More focus linkages were established between employee-centred CSR with organisational commitment and firm performance in the late 2016. Research limitations/implications The analysis and findings are only limited to data retrieved from the Scopus database from year 2000 to 2018 on 31 December 2018. Besides, the selection of the quality criteria is based on researchers’ definition of suitable empirical basis. Practical implications The findings of this paper provide insights to the researchers on the development of CSR research has expanded to internal stakeholders. It also contributes by identifying the sources of research and its development trends in employee-centred CSR research. Social implications The findings provide a holistic picture of domino effects of CSR initiatives in organisational behaviour. It also further reinforces the awareness internal CSR being another important perspective of CSR. Originality/value The originality of this paper lies in its contribution in the bibliometric approach to study the dissemination trend of employee-centred CSR research from the Scopus database.

Twitter and corporate social responsibility

2015 ◽  
Vol 31 (7) ◽  
pp. 35-37
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Relationship Management ◽  
News Medium ◽  
Full Potential ◽  
Content Type ◽  
Use Of Social Media ◽  
Corporate Social

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their value for relationship management. Uses social network analysis to evaluate Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies mainly talked to stakeholders as a whole, usually about the things they wanted to tell them. Now social media have given each of us the opportunity to have individual discussions with them about things that matter to us. But just because the technology’s available, doesn’t mean companies have to use it – and some seem strangely reluctant to engage in one-to-one dialogue, particularly in areas like CSR. Practical implications – Concludes that companies remain cautious in their use of social media to communicate their CSR activities and that few exploit Twitter’s full potential for relationship management. Social implications – Asks if more corporations will use social media for interactive dialogue and relationship management or if they will continue to treat Twitter as a news medium rather than a social network. Originality/value – Presents empirical evidence showing how – and how intensively – companies are using Twitter to communicate with stakeholders interested in CSR.

The effect of corporate social responsibility content on consumer engagement behaviours on Facebook brand pages in Egypt

2020 ◽  
Vol 19 (3) ◽  
pp. 280-297
Author(s):  
Hazem Rasheed Gaber ◽  
Ahmed Elsamadicy
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Network ◽  
Social Responsibility ◽  
Consumer Engagement ◽  
Content Type ◽  
Corporate Social ◽  
Facebook Pages ◽  
The Impact

The purpose of this paper is to study how companies communicate their corporate social responsibility (CSR) practices on their Facebook pages, and it also investigates the impact of this content type on consumer engagement behaviours. Based on content analysis of the biggest twenty corporate Facebook pages in Egypt, it was found that these companies focus on non-CSR posts more than CSR posts. However, the findings showed that the CSR posts received the highest number of likes, comments and shares if compared to other content types. This article provides social media managers with some guidelines for effective posting strategies when adopting Facebook marketing. Specifically, it recommends that corporations use this social network to communicate CSR practices to consumers. Since the adoption of Facebook in CSR activities by many corporations is a relatively new practice, this article provides practitioners with some guidelines to follow.

The focus and frontier of corporate social responsibility

2016 ◽  
Vol 7 (2) ◽  
pp. 130-149 ◽  
Author(s):  
Xuzhong Qin ◽  
Zongshui Wang ◽  
Hong Zhao ◽  
Lars Bo Kaspersen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
High Frequency ◽  
Future Research ◽  
Content Type ◽  
Word Analysis ◽  
Current State ◽  
Scientometric Method ◽  
Corporate Social

Purpose This paper aims to help scholars know about the focus and frontier in the field of corporate social responsibility (CSR). Although related research in CSR started 60 years ago, there is not much systematical literature review on CSR in recent years. This paper applies scientometric method, especially co-word analysis, to explore the frontier and focus of CSR in the twenty-first century, based on the articles from 2001 to 2014 in SSCI database. Design/methodology/approach In this paper, the authors first use the scientometric method and co-word analysis for keywords filtering and apply social network methodology to investigate the networks of high-frequency keywords and high-frequency authors. Findings The authors summarize the current state of CSR research in two aspects. By co-word analysis of high-frequency keywords, the findings show that the focus and frontier are highly related to CSR. Based on the findings of social network analysis, this paper concludes four important research directions and possible future research of CSR. Originality/value The findings in this paper will help scholars of CSR or other related fields to realize the focus and frontier of CSR and provide some guidance for their future research.

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