Children’s exposure to food advertising: the impact of statutory restrictions

2017 ◽  
Vol 34 (2) ◽  
pp. 227-235 ◽  
Author(s):  
Rosa Whalen ◽  
Joanne Harrold ◽  
Simon Child ◽  
Jason Halford ◽  
Emma Boyland
Keyword(s):  
Food Advertising ◽  
The Impact ◽  
Children’S Exposure

scholarly journals Evaluating the impact of Chile’s marketing regulation of unhealthy foods and beverages: pre-school and adolescent children’s changes in exposure to food advertising on television

2019 ◽  
Vol 23 (4) ◽  
pp. 747-755 ◽  
Author(s):  
Francesca R Dillman Carpentier ◽  
Teresa Correa ◽  
Marcela Reyes ◽  
Lindsey Smith Taillie
Keyword(s):  
Cable Television ◽  
Food Advertising ◽  
Lower Income ◽  
Saturated Fats ◽  
Television Use ◽  
Food Advertisements ◽  
Content Analyses ◽  
Cartoon Characters ◽  
The Impact ◽  
Children’S Exposure

AbstractObjective:To evaluate the effects of Chile’s 2016 regulation restricting child-directed marketing of products high in energy, saturated fats, sodium and sugars on reducing children’s exposure to ‘high-in’ television food advertising.Design:Television use by pre-schoolers and adolescents was assessed via surveys in the months prior to implementation and a year after implementation. Hours and channels of television use were linked with the amount of high-in food advertising observed in corresponding content analyses of food advertisements (ads) from popular broadcast and cable channels to estimate changes in exposure to food ads from these channels.Setting:Middle-lower and lower-income neighbourhoods in Santiago, Chile.Participants:Pre-schoolers (n 879; mothers reporting) and adolescents (n 753; self-reporting).Results:Pre-schoolers’ and adolescents’ exposure to high-in food advertising in total decreased significantly by an average of 44 and 58 %, respectively. Exposure to high-in food advertising with child-directed appeals, such as cartoon characters, decreased by 35 and 52 % for pre-schoolers and adolescents, respectively. Decreases were more pronounced for children who viewed more television. Products high in sugars were the most prevalent among the high-in ads seen by children after implementation.Conclusions:Following Chile’s 2016 child-directed marketing regulation, children’s exposure to high-in food advertising on popular broadcast and cable television decreased significantly but was not eliminated from their viewing. Later stages of the regulation are expected to eliminate the majority of children’s exposure to high-in food advertising from television.

Family Influences on Youth Offending

2018 ◽  
pp. 377-403
Author(s):  
Abigail A. Fagan ◽  
Kristen M. Benedini
Keyword(s):  
Life Course ◽  
Family Environment ◽  
Parenting Practices ◽  
Experimental Studies ◽  
The United States ◽  
Parental Violence ◽  
Youth Delinquency ◽  
The Impact ◽  
Children’S Exposure

This chapter reviews the degree to which empirical evidence demonstrates that families influence youth delinquency. Because they are most likely to be emphasized in life-course theories, this chapter focuses on parenting practices such as parental warmth and involvement, supervision and discipline of children, and child maltreatment. It also summarizes literature examining the role of children's exposure to parental violence, family criminality, and young (teenage) parents in affecting delinquency. Because life-course theories are ideally tested using longitudinal data, which allow examination of, in this case, the impact of parenting practices on children's subsequent behaviors, this chapter focuses on evidence generated from prospective studies conducted in the United States and other countries. It also discusses findings from experimental studies designed to reduce youth substance use and delinquency by improving the family environment.

Space-time analysis of unhealthy food advertising: New Zealand children’s exposure and health policy options

2019 ◽  
Vol 35 (4) ◽  
pp. 812-820
Author(s):  
Wei Liu ◽  
Michelle Barr ◽  
Amber L Pearson ◽  
Tim Chambers ◽  
Karin A Pfeiffer ◽  
...  
Keyword(s):  
New Zealand ◽  
Public Spaces ◽  
Space Time ◽  
Food Advertising ◽  
Unhealthy Food ◽  
Residential Areas ◽  
Density Mapping ◽  
Outdoor Spaces ◽  
Wearable Cameras ◽  
Children’S Exposure

Abstract Reducing children’s exposure to unhealthy food advertising is an accepted strategy to end childhood obesity. This study aimed to (i) measure children’s space-time exposures to unhealthy food advertising in public outdoor spaces, using GPS and wearable cameras; and (ii) test effectiveness of banning options. We compiled data (collected July 2014—June 2015) on 138 12-year-old children in Wellington, New Zealand, using wearable cameras and GPS devices worn over 4 days. In 2017–18, we linked 59 150 images taken in public outdoor spaces to GPS data. Of these, 1631 contained unhealthy food advertising exposures, defined as ≥50% of an advertisement observed in each image. We examined spatial patterns using kernel density mapping and graphed space-time trends. We interpolated a kriged exposure rate across Wellington to estimate exposure reductions for potential bans. Children were exposed to 7.4 (95% CI 7.0–7.8) unhealthy food advertisements/hour spent in outdoor public spaces. Exposures occurred in shopping centres, residential areas and sports facilities, commonly involving fast food, sugary drinks and ice cream. Peak exposure times were weekend afternoons/evenings and weekdays before/after school. In Wellington, we estimated that banning such advertising within 400 m of playgrounds would yield a 33% reduction in exposure, followed by in residential areas (27%), within 400 m of schools (25%), and 50% for a ban combining all above. This work documents the extent of children’s exposure to unhealthy food advertising and the potential impact of bans. Given the ubiquity of advertising in public spaces, this New Zealand research offers innovative methods and findings likely relevant in other jurisdictions.

TV food advertising aimed at children: qualitative study of Pakistani fathers’ views

2014 ◽  
Vol 26 (4) ◽  
pp. 647-658 ◽  
Author(s):  
Muhammad Kashif ◽  
Mubashir Ayyaz ◽  
Sara Basharat
Keyword(s):  
Thematic Analysis ◽  
Negative Impact ◽  
Food Advertising ◽  
Structured Interviews ◽  
Consumer Socialization ◽  
Content Type ◽  
Tv Advertising ◽  
Managerial Implications ◽  
Advertising To Children ◽  
The Impact

Purpose – There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in societies that score high on masculinity is important but absent from literature. The purpose of this paper is to present opinions of respondents as fathers, concerning the impact of TV food advertisements on children buying and consumption habits. Design/methodology/approach – The qualitative data through semi-structured interviews has been collected from 32 males having at least one child between the ages of seven and 14 years. The respondents were purposefully selected from a private sector university located in the province of Punjab, Pakistan. The collected data have been analysed through thematic analysis. Findings – Thematic analysis revealed six themes; quantity of ads, negative impact of TV food ads, changing buying patterns, positive/productive impact on children, father's perceptions of TV advertising, and advertising changes to be incorporated. The findings have some social, cultural, and managerial implications for core advertising stakeholders. Practical implications – This study is useful for marketing managers whose job is to persuade children and their families into buying their products. They can benefit from the findings of this study to customize the brand communication strategies as per the expectations of respondents as fathers. Furthermore, the study proposes useful insights that will help in devising consumer-led advertising policies in Pakistan. Originality/value – The gender role of males while influencing family decision making with regards to food products marketing has been a new area of research. The study is pioneer in the field of consumer socialization in that it focuses upon the fathers’ perspective on TV advertising to children.

scholarly journals Measuring the Impact of Advertisement on Children Diet Choice in the Pediatric Population.

2020 ◽  
Author(s):  
José Antonio Ponce-Blandón ◽  
Macarena Romero-Martín ◽  
Juan Gómez-Salgado ◽  
Nerea Jiménez-Picón ◽  
Lucía Ramírez-Baena ◽  
...  
Keyword(s):  
Nutritional Value ◽  
Pediatric Population ◽  
Television Advertising ◽  
Selection Method ◽  
Food Advertising ◽  
Good Reliability ◽  
Retest Reliability ◽  
Interclass Correlation ◽  
Test Retest Reliability ◽  
The Impact

Abstract Background: The aim of this study was to evaluate the test–retest reliability of the paired selection method for measuring the impact of food advertising on the consumption preferences of children. Methods: In this study, 52 children aged 4 to 6 years participated in watching an advertisement style video showing four foodstuffs with low nutritional value. Two pollsters were introduced at two instances showing pairs of pictures of the advertised foodstuffs right next to similar products, so that children could express their preferences. The test–retest reliability was measured through the concordance and interclass co-relation between both answers. Results: Kappa concordance indices of 0.71 (0.46–0.97), 0.88 (0.62–1.15), and 0.90 (0.64–1.16) were obtained for the three foodstuff pairs. The interclass correlation coefficient for the sum of manifested preferred scores was 0.72 (p = 0.0000). Conclusions: The paired selection method has been demonstrated to be efficient with good or very good reliability, making it useful for measuring the impact of food advertising on this age group. Keywords: food advertising; food habits; childhood obesity; television advertising; assessment.

scholarly journals The impact of inappropriate food advertising on consumer behavior

10.5219/1216 ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 1034-1039
Author(s):  
Zdenka Kádeková ◽  
Ingrida Košičiarová ◽  
Ľubica Kubicová ◽  
Mária Holotová ◽  
Kristína Predanocyová
Keyword(s):  
Consumer Behavior ◽  
Personal Experience ◽  
Slovak Republic ◽  
Food Advertising ◽  
Chi Square ◽  
Kolmogorov Smirnov ◽  
Psychological Influence ◽  
The Impact ◽  
Contingency Test ◽  
Smirnov Test

The impact of food advertising on consumer behavior is a matter of concern to psychologists, marketers, economists and the general public alike. It is well known that the consumer is not rational, and all the time does not carefully evaluate all available alternatives before purchase. There exist many stimuli influencing consumer behavior, which refers to the study of buying tendencies of consumers. There are several stages a consumer goes through before he finally picks up products available in the market. Various factors, be it cultural, social, personal or psychological, influence the buying decision of individuals. Submitted paper deals with the impact of inappropriate advertising on consumer behavior, namely the purchase of food. Related research was conducted at Department of Marketing and Trade, FEM SUA in Nitra, based on a questionnaire survey with a sample of 702 respondents from the Slovak Republic. We have used two research methods: Chi Square contingency test and Kolmogorov – Smirnov test. Obtained results proved that 38% of respondents have a personal experience with inappropriate food advertising and most respondents considered inappropriate food advertising as a deceptive, misleading and manipulative one. It was confirmed that the perception of inappropriate food advertising is not dependent on the age of the respondents and respondents do not avoid buying food previously seen in inappropriate advertising. They take into consideration more important characteristics and features of the food products such as quality, price, taste etc.

scholarly journals Children’s Exposure to Television Food Advertising Contributes to Strong Brand Attachments

2019 ◽  
Vol 16 (13) ◽  
pp. 2358 ◽  
Author(s):  
Bridget Kelly ◽  
Emma Boyland ◽  
Lesley King ◽  
Adrian Bauman ◽  
Kathy Chapman ◽  
...  
Keyword(s):  
Television Viewing ◽  
Communicable Disease ◽  
Food Marketing ◽  
Viewing Time ◽  
Unhealthy Food ◽  
Cross Sectional ◽  
Food And Drink ◽  
Policy Priority ◽  
The Impact ◽  
Children’S Exposure

Children’s exposure to unhealthy food marketing is one factor contributing to childhood obesity. The impact of marketing on children’s weight likely occurs via a cascade pathway, through influences on children’s food brand awareness, emotional responses, purchasing and consumption. Thus, building emotional attachments to brands is a major marketing imperative. This study explored Australian children’s emotional attachments to food and drink brands and compared the strength of these attachments to their food marketing exposure, using television viewing as a proxy indicator. A cross-sectional face-to-face survey was conducted with 282 Australian children (8–12 years). Children were asked to indicate their agreement/disagreement with statements about their favourite food and drink brands, as an indicator of the strength and prominence of their brand attachments. Questions captured information about minutes/day of television viewing and the extent that they were exposed to advertising (watched live or did not skip through ads on recorded television). For those children who were exposed to advertisements, their age and commercial television viewing time had significant effects on food and drink brand attachments (p = 0.001). The development of brand attachments is an intermediary pathway through which marketing operates on behavioural and health outcomes. Reducing children’s exposure to unhealthy food marketing should be a policy priority for governments towards obesity and non-communicable disease prevention.

Endorsement and visual complexity in food advertising on Instagram

2019 ◽  
Vol 29 (4) ◽  
pp. 659-687 ◽  
Author(s):  
Sony Kusumasondjaja ◽  
Fandy Tjiptono
Keyword(s):  
Undergraduate Students ◽  
Purchase Intention ◽  
Visual Complexity ◽  
Purchase Intentions ◽  
Food Advertising ◽  
Content Type ◽  
Complexity Result ◽  
One Year ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the differences in consumer pleasure, arousal and purchase intention when consumers encounter food advertising on Instagram using different endorsers and visual complexity levels. Design/methodology/approach An experimental design was conducted involving 180 undergraduate students from several universities in Surabaya, Indonesia. The participants had actively used Instagram for at least one year. Findings Food ads endorsed by a celebrity generate more pleasure and arousal than those endorsed by food experts. Food advertising using high levels of visual complexity cues generates more pleasure and arousal than less complex advertising. However, less complex food ads using food experts create greater pleasure than those endorsed by celebrities. Consumer pleasure and arousal were significant mediators of the impact of endorser type and visual complexity on consumer purchase intentions. Practical implications As celebrities and higher levels of visual complexity result in more favorable responses to Instagram ads, food marketers need to consider increasing visual complexity when using celebrities in advertising by adding more objects, using more colors, objects, or textures and incorporating asymmetric elements in the advertisements. Originality/value This is one of the few studies comparing the effectiveness of celebrity and expert endorsers in Instagram advertising. Also, this research extends the existing knowledge about visual complexity in the context of social media advertising.

The impact of household air cleaners on the chemical composition and children's exposure to PM2.5 metal sources in suburban Shanghai

2019 ◽  
Vol 253 ◽  
pp. 190-198 ◽  
Author(s):  
Collin Brehmer ◽  
Christina Norris ◽  
Karoline K. Barkjohn ◽  
Mike H. Bergin ◽  
Junfeng Zhang ◽  
...  
Keyword(s):  
Chemical Composition ◽  
Metal Sources ◽  
Air Cleaners ◽  
The Impact ◽  
Children’S Exposure
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