Message Order Effects in Persuasion: An Attitude Strength Perspective

1994 ◽  
Vol 21 (1) ◽  
pp. 205 ◽  
Author(s):  
Curtis P. Haugtvedt ◽  
Duane T. Wegener
Keyword(s):  
Attitude Strength ◽  
Order Effects ◽  
Strength Perspective

What Is Goal Commitment? An Attitude Strength Perspective

2009 ◽  
Author(s):  
Brittany L. Shoots-Reinhard ◽  
Kentaro Fujita ◽  
Kenneth G. DeMarree
Keyword(s):  
Goal Commitment ◽  
Attitude Strength ◽  
Strength Perspective

scholarly journals Perceived Knowledge Moderates the Relation Between Subjective Ambivalence and the “Impact” of Attitudes: An Attitude Strength Perspective

2019 ◽  
Vol 46 (5) ◽  
pp. 709-722 ◽  
Author(s):  
Laura E. Wallace ◽  
Kathleen M. Patton ◽  
Andrew Luttrell ◽  
Vanessa Sawicki ◽  
Leandre R. Fabrigar ◽  
...  
Keyword(s):  
Outcome Measures ◽  
Attitude Strength ◽  
Perceived Knowledge ◽  
Attitude Object ◽  
Strength Perspective ◽  
Combined Impact ◽  
The Impact

Previous work has reliably demonstrated that when people experience more subjective ambivalence about an attitude object, their attitudes have less impact on strength-related outcomes such as attitude-related thinking, judging, or behaving. However, previous research has not considered whether the amount of perceived knowledge a person has about the topic might moderate these effects. Across eight studies on different topics using a variety of outcome measures, the current research demonstrates that perceived knowledge can moderate the relation between ambivalence and the impact of attitudes on related thinking, judging, and behaving. Although the typical Attitude × Ambivalence effect emerged when participants had relatively high perceived knowledge, this interaction did not emerge when participants were lower in perceived knowledge. This work provides a more nuanced view of the effects of subjective ambivalence on attitude impact and highlights the importance of understanding the combined impact of attitude strength antecedents.

scholarly journals Understanding When Similarity-Induced Affective Attraction Predicts Willingness to Affiliate: An Attitude Strength Perspective

2020 ◽  
Vol 11 ◽  
Author(s):  
Aviva Philipp-Muller ◽  
Laura E. Wallace ◽  
Vanessa Sawicki ◽  
Kathleen M. Patton ◽  
Duane T. Wegener
Keyword(s):  
Attitude Strength ◽  
Strength Perspective

Order effects in probabilistic diagnostic reasoning

2009 ◽  
Author(s):  
Franziska Bocklisch ◽  
Josef F. Krems
Keyword(s):  
Diagnostic Reasoning ◽  
Order Effects
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