Role of Communicational Collaboration With Governmental Organizations as Stakeholder Groups

By the increasing awareness of managers about the vital role of brands, the intangible elements of brands such as image and value become primary issues of their strategic plans. The widened communication platforms forced the significant role of reputation to sustain corporation life cycle, and this challenge triggers the recent discussion of reputation management. From this aspect, it can be seen that, for any organization, building the stakeholder communications and interactions accurately and maintaining the strong cooperation and communication with them play positive roles in organizational reputation. As well as the components of a strong reputation, the essential point is to understand the eco-system of communication. For this purpose, the chapter explains the communication eco-system of a corporation in terms of stakeholders, and the role of stakeholders in ultimate reputation is grounded on the congruity theory. As an example of the stakeholder role on communication eco-system, a qualitative research is applied in the research part.

Corporate Social Responsibility in the Agri-Food Sector

Sustainable development is desired not only for public institutions but also for private companies that have realized the importance of sustainable management of limited resources available to mankind. The activity of large transnational corporations is not guided only by the principle of profit maximization, but also by corporate social responsibility (CSR). This chapter focuses on CSR programs run by agri-food companies taking into account the particularities of their activity and the importance of the consumers` behavior to improve the activity of companies in the CSR area. On the one hand, making profits is a desideratum of any company, but on the other hand, companies in the agri-food sector must also ensure the observance of the food safety principles and consumer protection. This is also demonstrated by the major implications of the scandals generated by food contamination with various bacteria or chemicals. Consumer force shapes the activity of these companies, and intense competition leads the managers of these companies to run various CSR programs that eventually lead to increased visibility of the firm and to improving economic indicators. The objective of the chapter is to establish the specificities of the agri-food sector companies. These companies have a high responsibility taking into account the impact of food consumption on the health of the population in the short, medium, and long term and the consequences of this situation on the investments that had to be made in the health sector. The final consumer is a force that sanctions the inappropriate behavior of food producers, but he/she must have a good food education in order to be able to remodel the activity of agri-food companies.

Corporate Social Responsibility and Its Application to Social and Business Systems

This chapter provides an overview of contemporary aspects of change management and social responsibility and social and business systems. The topic of sustainability describes the foundation of the subject, as well as theory, concepts, and principles. The author provides various case examples and perspectives on the triple bottom line, scale-free networks, social and business systems, and delivers to readers a blueprint for developing a change management strategy for fostering a socially responsible environment.

Influence of CSR Activities on Stakeholders in Foreign Markets

Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different from the local markets. Beside institutional and legal framework, shareholders' interests can also significantly vary. Therefore, in order to achieve competitive advantage in foreign markets by using CSR, it is necessary to identify the interests of key stakeholder groups and to identify the most efficient activities and communication channels towards them. This chapter provides insight into the importance of CSR activities and communication on stakeholders' management on foreign markets, based on the empirical research on a sample of medium and large export organizations in Croatia. Results of the research indicate the importance and positive influence of CSR activities and communication on stakeholders' management in foreign markets.

Sustainability of Public Finance of Rentier States

Embedding this discourse on rentier state theory (RST), this chapter discusses the quest for sustainability of the public finance system of Nigeria and Saudi Arabia. The inability of these rentier states to meet their economic, social, and political commitments led to the adoption of value-added tax (VAT) and economic diversification as sustainability strategies. The findings from the macroeconomic data indicated that Nigeria and Saudi Arabia have large markets that provide opportunities for the introduction of VAT. These two countries also have huge deposits of natural resources, including oil, which could be developed for accelerating economic diversification. This chapter validates the appropriateness of VAT and post-rentier economic diversification as sound policies for industrial, services, tax, and tourism development. The findings from this chapter need to be strengthened with a more rigorous empirical investigation. The chapter concludes with far-reaching policy suggestions.

Marginalization of Women and Mass Markets

This chapter relates to gender equality in the free market, particularly the mass market. The objective of this work is to review if the woman is marginalized in the mass market through a decision tree structure. To achieve this overall objective, the integrated-adaptable methodology for the development of decision support system (MIASAD) is used. There are not enough elements to make a generalization, but, from the results obtained with the decision tree structure used in this investigation, it can be seen that there is no marginalization of women in the mass products market. This implies that no additional effort is necessary to minimize the marginalization of women in the mass market. As a consequence, efforts can focus on better segmentation of the female market. Thus, products that are more suitable for each of the sectors found can be generated.

Corporate Social Responsibility

This chapter seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that ExxonMobil (Nigeria) and SPDC (Nigeria) should make an effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.