A Cross-Cultural Study of Commercial Media Discourses
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8

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Published By Springer Singapore

9789811586163, 9789811586170

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Introduction

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_1 ◽

2020 ◽

pp. 1-8

Author(s):

Wenhui Yang

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The Cognitive Stance in Corporate Statements on Commodities (CSC)

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_6 ◽

2020 ◽

pp. 117-141

Author(s):

Wenhui Yang

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The Image Schemas in Football Player Transfer News (FPTN)

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_5 ◽

2020 ◽

pp. 91-116

Author(s):

Wenhui Yang

Keyword(s):

Football Player ◽

Image Schemas

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Research Design

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_3 ◽

2020 ◽

pp. 51-57

Author(s):

Wenhui Yang

Keyword(s):

Research Design

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Cross-Cultural Comparison of Cognitive Semantics in Commercial Discourses

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_7 ◽

2020 ◽

pp. 143-153

Author(s):

Wenhui Yang

Keyword(s):

Cross Cultural ◽

Cognitive Semantics ◽

Cultural Comparison ◽

Cross Cultural Comparison

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Conclusion

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_8 ◽

2020 ◽

pp. 155-157

Author(s):

Wenhui Yang

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The Cognitive Metaphorical Mapping in Commercial Media News Reports

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_4 ◽

2020 ◽

pp. 59-89

Author(s):

Wenhui Yang

Keyword(s):

News Reports ◽

Commercial Media ◽

Metaphorical Mapping

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News Discourse and Cognitive Studies

A Cross-Cultural Study of Commercial Media Discourses ◽

10.1007/978-981-15-8617-0_2 ◽

2020 ◽

pp. 9-50

Author(s):

Wenhui Yang

Keyword(s):

News Discourse ◽

Cognitive Studies

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