Sports Marketing
Latest Publications

TOTAL DOCUMENTS

11

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030537395, 9783030537401

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Sports Product and Brand-Building Decisions

Sports Marketing ◽

10.1007/978-3-030-53740-1_8 ◽

2020 ◽

pp. 187-211

Author(s):

Sean Ennis

Keyword(s):

Brand Building

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Sports Governance

Sports Marketing ◽

10.1007/978-3-030-53740-1_3 ◽

2020 ◽

pp. 39-73

Author(s):

Sean Ennis

Keyword(s):

Sports Governance

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Sport and Its Role and Contribution to Society and Economic Development

Sports Marketing ◽

10.1007/978-3-030-53740-1_2 ◽

2020 ◽

pp. 9-38

Author(s):

Sean Ennis

Keyword(s):

Economic Development

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Globalisation of the Sports Product

Sports Marketing ◽

10.1007/978-3-030-53740-1_9 ◽

2020 ◽

pp. 213-243

Author(s):

Sean Ennis

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Ticketing Strategies in the Sports Sector

Sports Marketing ◽

10.1007/978-3-030-53740-1_7 ◽

2020 ◽

pp. 153-185

Author(s):

Sean Ennis

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Sports Marketing in an Era of Radical Uncertainty

Sports Marketing ◽

10.1007/978-3-030-53740-1_11 ◽

2020 ◽

pp. 283-300

Author(s):

Sean Ennis

Keyword(s):

Sports Marketing ◽

Radical Uncertainty

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Formulating and Implementing Sports Marketing Strategy

Sports Marketing ◽

10.1007/978-3-030-53740-1_6 ◽

2020 ◽

pp. 129-151

Author(s):

Sean Ennis

Keyword(s):

Marketing Strategy ◽

Sports Marketing

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Understanding Fans and Their Consumption of Sport

Sports Marketing ◽

10.1007/978-3-030-53740-1_4 ◽

2020 ◽

pp. 75-100

Author(s):

Sean Ennis

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Sports Distribution and Media Rights

Sports Marketing ◽

10.1007/978-3-030-53740-1_5 ◽

2020 ◽

pp. 101-127

Author(s):

Sean Ennis

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Managing the Sports Sponsorship Process

Sports Marketing ◽

10.1007/978-3-030-53740-1_10 ◽

2020 ◽

pp. 245-281

Author(s):

Sean Ennis

Keyword(s):

Sports Sponsorship

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