Spanish Journal of Marketing - ESIC
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scholarly journals Blog influence and political activism: An emerging and integrative model

2017 ◽  
Vol 21 (2) ◽  
pp. 102-116 ◽  
Author(s):  
J. Sánchez-Villar ◽  
E. Bigné ◽  
J. Aldás-Manzano
Keyword(s):  
Political Activism ◽  
Integrative Model

scholarly journals Introducing Personal Social Responsibility as a key element to upgrade CSR

2017 ◽  
Vol 21 (2) ◽  
pp. 146-163 ◽  
Author(s):  
S. López Davis ◽  
L. Marín Rives ◽  
S. Ruiz de Maya
Keyword(s):  
Social Responsibility

scholarly journals Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts

2017 ◽  
Vol 21 (2) ◽  
pp. 117-130 ◽  
Author(s):  
E. Cristobal-Fransi ◽  
N. Daries-Ramon ◽  
E. Mariné-Roig ◽  
E. Martin-Fuentes
Keyword(s):  
Web 2.0 ◽  
Tourism Industry ◽  
Industry Analysis ◽  
Ski Resorts ◽  
Online Presence

scholarly journals This anthropomorphised brand is so loveable: The role of self-brand integration

2017 ◽  
Vol 21 (2) ◽  
pp. 89-101 ◽  
Author(s):  
E. Delgado-Ballester ◽  
M. Palazón ◽  
J. Pelaez-Muñoz
Keyword(s):  
Brand Integration

scholarly journals The influence of the types of media on the formation of perceived CSR

2017 ◽  
Vol 21 ◽  
pp. 54-64 ◽  
Author(s):  
P. Mercadé-Melé ◽  
S. Molinillo ◽  
A. Fernández-Morales
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