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Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Analyzing Political and Legal Environments

2020 ◽  
pp. 115-142
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli

Launching Global Communication and Advertising

2020 ◽  
pp. 459-515
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Global Communication

Global Placement and Distribution Channels

2020 ◽  
pp. 421-458
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Distribution Channels ◽  
Global Placement

Integrating Global, Regional, and National Markets

2020 ◽  
pp. 143-168
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli

Designing and Controlling Global Marketing Systems

2020 ◽  
pp. 549-585
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Global Marketing ◽  
Marketing Systems

Setting Global Prices

2020 ◽  
pp. 394-420
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli

Conducting Global Marketing Research

2020 ◽  
pp. 169-201
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Marketing Research ◽  
Global Marketing

Assessing the Global Marketing Environment—The Global Economy and Technology

2020 ◽  
pp. 40-75
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Global Economy ◽  
Global Marketing ◽  
Marketing Environment

Evaluating Cultural and Social Environments

2020 ◽  
pp. 76-114
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Social Environments

Defining Ethics and Corporate Social Responsibility in the International Marketplace

2020 ◽  
pp. 586-620
Author(s):  
Ilan Alon ◽  
Eugene Jaffe ◽  
Christiane Prange ◽  
Donata Vianelli
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Social
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