Contemplating Corporate Marketing, Identity and Communication
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Published By Routledge

9781315829715

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Schools of thought in corporate marketing: traces and future perspectives

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-8 ◽

2013 ◽

pp. 48-60

Keyword(s):

Future Perspectives ◽

Corporate Marketing

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The missing link in corporate marketing ZLATKO JANCˇICˇ

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-9 ◽

2013 ◽

pp. 61-62

Keyword(s):

Corporate Marketing ◽

Missing Link

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Exploring how organizational identity is affected by the arrival of new members

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-12 ◽

2013 ◽

pp. 85-102

Keyword(s):

Organizational Identity ◽

New Members

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Contemplating the corporate communications, corporate marketing and identity curricula: celebrating 15 years of the ICIG symposium: 1994–2009

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-6 ◽

2013 ◽

pp. 13-14

Keyword(s):

Corporate Communications ◽

Corporate Marketing

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Weathervanes or signposts? Constructs or philosophy?: Scrutinzing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-7 ◽

2013 ◽

pp. 15-47

Keyword(s):

Corporate Reputation ◽

Corporate Identity ◽

Corporate Image ◽

Corporate Communications ◽

Corporate Marketing ◽

Corporate Brands

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Consumer’s identiﬁcation with a brand

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-11 ◽

2013 ◽

pp. 72-84

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How do companies choose between socially responsible suppliers?: An experimental study

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-18 ◽

2013 ◽

pp. 149-155

Keyword(s):

Experimental Study ◽

Socially Responsible

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Corporate social responsibility and corporate identity: potentials for disciplinary cross-fertilization within research and teaching

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-10 ◽

2013 ◽

pp. 63-71

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Identity ◽

Research And Teaching ◽

Corporate Social ◽

Cross Fertilization

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Business schools’ use of CSR as a corporate marketing strategy

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-19 ◽

2013 ◽

pp. 156-168

Keyword(s):

Marketing Strategy ◽

Business Schools ◽

Corporate Marketing

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Holland’s got talent?: The relevance of employer branding in job advertisements for becoming an employer of choice

Contemplating Corporate Marketing, Identity and Communication ◽

10.4324/9781315829715-13 ◽

2013 ◽

pp. 103-129

Keyword(s):

Employer Branding ◽

Job Advertisements ◽

Employer Of Choice

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Contemplating Corporate Marketing, Identity and CommunicationLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Schools of thought in corporate marketing: traces and future perspectives

The missing link in corporate marketing ZLATKO JANCˇICˇ

Exploring how organizational identity is affected by the arrival of new members

Contemplating the corporate communications, corporate marketing and identity curricula: celebrating 15 years of the ICIG symposium: 1994–2009

Weathervanes or signposts? Constructs or philosophy?: Scrutinzing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing

Consumer’s identiﬁcation with a brand

How do companies choose between socially responsible suppliers?: An experimental study

Corporate social responsibility and corporate identity: potentials for disciplinary cross-fertilization within research and teaching

Business schools’ use of CSR as a corporate marketing strategy

Holland’s got talent?: The relevance of employer branding in job advertisements for becoming an employer of choice

Contemplating Corporate Marketing, Identity and Communication
Latest Publications