SAGE Brief Guide to Marketing Ethics
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29

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Published By SAGE Publications, Inc.

9781412995146, 9781452243962

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Corporate Social Responsibility (CSR) and Corporate Social Performance (CSP)

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n7 ◽

2012 ◽

pp. 51-67

Author(s):

Archie B. Carroll

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Social Performance ◽

Social Performance ◽

Corporate Social

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Cross-Cultural Consumer Marketing

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n25 ◽

2012 ◽

pp. 189-191

Author(s):

John Hooker

Keyword(s):

Cross Cultural ◽

Consumer Marketing

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Marketing to Children

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n23 ◽

2012 ◽

pp. 179-185

Keyword(s):

Marketing To Children

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Strategy and Ethics

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n6 ◽

2012 ◽

pp. 43-50

Author(s):

Devi R. Gnyawali ◽

Manisha Singal

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Predatory Pricing and Trading

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n14 ◽

2012 ◽

pp. 112-117

Author(s):

Abhijit Roy

Keyword(s):

Predatory Pricing

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Deceptive Advertising

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n17 ◽

2012 ◽

pp. 137-142

Author(s):

Samuel V. Bruton

Keyword(s):

Deceptive Advertising

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Price-Fixing

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n13 ◽

2012 ◽

pp. 106-111

Author(s):

Stephen R. Latham

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Ethics of Marketing

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n9 ◽

2012 ◽

pp. 72-86 ◽

Cited By ~ 2

Author(s):

Gene Laczniak

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Stakeholder Theory

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n3 ◽

2012 ◽

pp. 13-28

Author(s):

Michael E. Johnson-Cramer

Keyword(s):

Stakeholder Theory

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Green Marketing

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n27 ◽

2012 ◽

pp. 201-207

Author(s):

Abhijit Roy

Keyword(s):

Green Marketing

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