Strategic Shopper Marketing
Latest Publications

TOTAL DOCUMENTS

5

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9780429201417

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The route to purchase

Strategic Shopper Marketing ◽

10.4324/9780429201417-3 ◽

2020 ◽

pp. 39-78

Author(s):

Georg August Krentzel

Download Full-text

The route to market

Strategic Shopper Marketing ◽

10.4324/9780429201417-4 ◽

2020 ◽

pp. 79-118

Author(s):

Georg August Krentzel

Download Full-text

Strategic shopper marketing

Strategic Shopper Marketing ◽

10.4324/9780429201417-2 ◽

2020 ◽

pp. 23-38

Author(s):

Georg August Krentzel

Keyword(s):

Shopper Marketing

Download Full-text

Connecting the route to purchase with the route to market

Strategic Shopper Marketing ◽

10.4324/9780429201417-5 ◽

2020 ◽

pp. 119-154

Author(s):

Georg August Krentzel

Download Full-text

Shopper marketing and society

Strategic Shopper Marketing ◽

10.4324/9780429201417-1 ◽

2020 ◽

pp. 1-22

Author(s):

Georg August Krentzel

Keyword(s):

Shopper Marketing ◽

Marketing And Society

Download Full-text