Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing
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Published By Emerald Group Publishing Limited

9781784410018, 9781784410001

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Copyright Page

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011017 ◽

2014 ◽

pp. iv

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Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011001 ◽

2014 ◽

pp. 1-25 ◽

Cited By ~ 1

Author(s):

Alicia Baik ◽

Rajkumar Venkatesan ◽

Paul Farris

Keyword(s):

Mobile Technology ◽

Shopper Marketing ◽

The Impact

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Editorial Advisory Board

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011011 ◽

2014 ◽

pp. xi-xii

Keyword(s):

Advisory Board ◽

Editorial Advisory

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List of Contributors

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011010 ◽

2014 ◽

pp. vii-viii

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Insights from In-Store Marketing Experiments

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011005 ◽

2014 ◽

pp. 127-146 ◽

Cited By ~ 6

Author(s):

Jens Nordfält ◽

Dhruv Grewal ◽

Anne L. Roggeveen ◽

Krista M. Hill

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List of Reviewers

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011019 ◽

2014 ◽

pp. ix

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Volume Introduction: Shopper Marketing & In-Store Marketing: An Introduction

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011014 ◽

2014 ◽

pp. xvii-xxi

Keyword(s):

Shopper Marketing

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Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011002 ◽

2014 ◽

pp. 57-74 ◽

Cited By ~ 15

Author(s):

Kirk Hendrickson ◽

Kusum L. Ailawadi

Keyword(s):

Eye Tracking ◽

Mobile Eye Tracking

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How Do Marketing Actions and Customer Mindset Metrics Influence the Consumer’s Path to Purchase?

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011004 ◽

2014 ◽

pp. 103-125 ◽

Cited By ~ 1

Author(s):

Shuba Srinivasan

Keyword(s):

Marketing Actions

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Identifying the Drivers of Shopper Attention, Engagement, and Purchase

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing ◽

10.1108/s1548-643520140000011006 ◽

2014 ◽

pp. 147-187 ◽

Cited By ~ 6

Author(s):

Raymond R. Burke ◽

Alex Leykin

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Review of Marketing Research - Shopper Marketing and the Role of In-Store MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Group Publishing Limited

Copyright Page

Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase

Editorial Advisory Board

List of Contributors

Insights from In-Store Marketing Experiments

List of Reviewers

Volume Introduction: Shopper Marketing & In-Store Marketing: An Introduction

Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research

How Do Marketing Actions and Customer Mindset Metrics Influence the Consumer’s Path to Purchase?

Identifying the Drivers of Shopper Attention, Engagement, and Purchase

Review of Marketing Research - Shopper Marketing and the Role of In-Store Marketing
Latest Publications